Exam 10: Alternative Marketing

If brand communities are to thrive, it is important that it be driven by brand owners and for the company not to get involved.

Guerilla marketing would include all of the following characteristics, except:

A major advantage of cinema advertising is that the advertisements are shown to a captive audience.

Manufacturers view point-of-purchase (POP) displays as a method to get a brand more prominently displayed before customers in retail stores.

Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message.

While the number of women playing video games is rising, only a small percentage of game designers are female.

Buzz marketing can be compared to a virus. The inoculation stage:

Identify the different forms of video game advertising.

Studies and sales data show that women are more likely to play:

One reason brand communities form is that the owners of the brand all tend to have common characteristics and common lifestyles.

What is lifestyle marketing?

The original and most widespread form of video game advertising is to have a brand placement in the game.

The primary goal of product placements and branded entertainment is to increase sales of the brand being featured.

The number of potential viewers for an advertisement placed on Wal-Mart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion.

Brand insertions are the most effective when they seem to logically fit the show or story.

In terms of the video game market, females:

A company or brand with a strong brand community displays the following characteristics, except:

The term advergames refers to the placement of ads and products in video games.

The future use of product placements and branded entertainment will depend on: