Exam 10: Alternative Marketing

In a survey of 600 consumers regarding clothing purchases, the type of advertising that had the most influence was:

During the inoculation stage of buzz marketing, the product is being used by a few innovators or trendsetters.

When a new music store distributes literature and free key chains at a rock concert, the group is engaging in:

The best, most effective point-of-purchase displays utilize the following techniques, except:

The primary disadvantage of video game advertising or product placement is:

To be effective, point-of-purchase displays must:

Buzz marketing works because consumers:

The first step in guerilla marketing is to:

Buzz marketing:

Sebastian is the marketing manager of a local restaurant. He has decided to set up a booth at an outdoor concert being held at the city park to pass out free samples of food and to give attendees coupons that can be used at the restaurant. This is an example of lifestyle marketing.

Brand communities are not unique to the United States. They are developing in other countries, such as China.

Buzz marketing works because people trust someone else's opinion more than paid advertising and because people like to share their opinions.

Video games offer marketers a popular medium to reach older consumers as they relax and enjoy free time.

Experiential marketing combines the following, except:

Funds devoted to in-store marketing is:

The key factors that influence the effectiveness of product placement and branded entertainment include the following, except:

During the infection stage of buzz marketing, the product is being introduced to the market.

Advergames are:

One specialized form of product placement can be products placed in video games.

All of the following would be considered alternative media, except: