Exam 10: Alternative Marketing

Contacting consumers at places such as farmer's markets, bluegrass festivals, city-wide garage sales, flea markets, craft shows, stock car races is:

The best, most effective point-of-purchase displays utilize the following techniques, except:

Companies can enhance a brand community spirit in the following ways, except:

Using point-of-sale data to evaluate point-of-purchase (POP) displays can help manufacturers strengthen partnerships with retailers on the use of POP displays.

In selecting alternative media to place advertisements, the goal is to:

A brand or product recommendation from one person to another carries a higher level of credibility than does an advertisement or a paid spokesperson.

A key disadvantage of brand placement is the high cost-per-viewer, especially for movies.

Although it is virtually impossible for companies to create brand communities, marketers can facilitate and enhance the communities in which owners interact.

Companies select brand ambassadors and customer evangelists based on their devotion to the brand and the sizes of their social circles.

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

Examples of brand placements in video games would include the following, except:

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

For buzz marketing to be successful, the brand must stand out and have a distinct advantage over current products on the market.

All of the following are forms of video game advertising, except:

Identifying marketing methods associated with the hobbies and entertainment venues of a target market is:

The key factors that influence the effectiveness of product placement and branded entertainment include the following, except:

The best, most effective point-of-purchase displays utilize the following techniques, except:

Buzz marketing is also known as:

Brand ambassadors or customer evangelists are typically individuals who were loyal to competitor's brand, but have switched to the sponsor's brand because of the incentives offered.

Experiential marketing typically involves direct marketing through some type of interactive means that engages consumers with the brand.