Question 1

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Accepted Answer

A) True 
 B)False

Question 2

Simulated test markets are conducted on computers without any consumer input.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following best describes the logic used in the Before-After with Control Group experimental design that allows this to be a true experimental design?

Accepted Answer

A)  The experimental group change (O2 - O1) contains the change in the independent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable. 
B)  The experimental group change (O2 - O1) contains the change in the complex variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the complex variable. 
C)  The experimental group change (O2 - O1) contains the change in the dependent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change in the dependent variable due solely to the independent variable. 
D)  The control group change (O2 - O1) contains the change in the independent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the experimental group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable. 
E)  The experimental group change (O2 - O1) contains the change in the dependent variable due to a.) the dependent variable and b.). ..extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable. 
A)  The experimental group change (O2 - O1) contains the change in the independent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable. 
B)  The experimental group change (O2 - O1) contains the change in the complex variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the complex variable. 
C)  The experimental group change (O2 - O1) contains the change in the dependent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change in the dependent variable due solely to the independent variable. 
D)  The control group change (O2 - O1) contains the change in the independent variable due to a.) the dependent variable and b.) extraneous variables. When we subtract from this the experimental group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable. 
E)  The experimental group change (O2 - O1) contains the change in the dependent variable due to a.) the dependent variable and b.). ..extraneous variables. When we subtract from this the control group (O4 - O3), which is the change due to the extraneous variables, we are left with the change due solely to the dependent variable.

Question 4

Which of the following symbols represents the measurement of the dependent variable?

Accepted Answer

A)  D 
B)  X 
C)  O 
D)  R 
E)  Y 
A)  D 
B)  X 
C)  O 
D)  R 
E)  Y

Question 5

Your university decides it will create a panel of consumers in your local area. The purpose of the panel is to report the local population's attitudes, preferences, and intentions on a variety of local issues. In the first administration of the panel, the questions asked for voter preferences for an upcoming local election. In the second administration, questions submitted to the panel asked for their attitudes about the quality of the drinking water and air in your area. Which type of panel has your university created?

Accepted Answer

A)  continuous panel 
B)  inquisitional panel 
C)  discontinuous panel 
D)  repeatability panel 
E)  exploratory panel 
A)  continuous panel 
B)  inquisitional panel 
C)  discontinuous panel 
D)  repeatability panel 
E)  exploratory panel

Question 6

Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Accepted Answer

A)  observational deduction 
B)  exploratory research 
C)  explanatory research 
D)  causal research 
E)  descriptive research 
A)  observational deduction 
B)  exploratory research 
C)  explanatory research 
D)  causal research 
E)  descriptive research

Question 7

Causal relationships are determined by the use of:

Accepted Answer

A)  surveys. 
B)  panels. 
C)  case analyses. 
D)  experiments. 
E)  focus groups. 
A)  surveys. 
B)  panels. 
C)  case analyses. 
D)  experiments. 
E)  focus groups.

Question 8

Electronic test markets require consumers, who are members of a panel, to carry identification cards.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following designs represents the Before-After with Control Group design?

Accepted Answer

A)  E = O1 - O2 
B)  E = X - O 
C)  E = (O1 - O2) + (O3 - O4) 
D)  E = E + X + O 
E)  E = (O2 - O1) + (O4 - O3) 
A)  E = O1 - O2 
B)  E = X - O 
C)  E = (O1 - O2) + (O3 - O4) 
D)  E = E + X + O 
E)  E = (O2 - O1) + (O4 - O3)

Question 10

Which of the following is NOT a situation in which exploratory research should be used?

Accepted Answer

A)  to measure the relationships among variables 
B)  to clarify problems 
C)  to establish research priorities 
D)  to gain background information 
E)  to clarify hypotheses 
A)  to measure the relationships among variables 
B)  to clarify problems 
C)  to establish research priorities 
D)  to gain background information 
E)  to clarify hypotheses

Question 11

There is only one use of test markets; to determine the sales potential for a new product or service.

Accepted Answer

A) True 
 B)False

Question 12

Internal validity is concerned with laboratory experiments while external validity is concerned with field experiments.

Accepted Answer

A) True 
 B)False

Question 13

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following symbols represents the random assignment of subjects?

Accepted Answer

A)  S 
B)  R 
C)  O 
D)  X 
E)  A 
A)  S 
B)  R 
C)  O 
D)  X 
E)  A

Question 15

Which of the following is not a disadvantage of conducting test marketing?

Accepted Answer

A)  Sabotage caused by competitors 
B)  Cost 
C)  Provision of information prior to going full-scale 
D)  Results leading to incorrect decisions 
E)  Exposure of potential plans to competitors 
A)  Sabotage caused by competitors 
B)  Cost 
C)  Provision of information prior to going full-scale 
D)  Results leading to incorrect decisions 
E)  Exposure of potential plans to competitors

Question 16

The choice of a research design depends largely upon the research objectives.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is true about research design?

Accepted Answer

A)  Research design should be the first consideration in a research project. 
B)  Research design should be selected after thoroughly considering the problem and research objectives. 
C)  Research design decisions should be made after data analysis. 
D)  Research design should be selected during the initial meeting with a client. 
E)  Research designs should be made after data collection. 
A)  Research design should be the first consideration in a research project. 
B)  Research design should be selected after thoroughly considering the problem and research objectives. 
C)  Research design decisions should be made after data analysis. 
D)  Research design should be selected during the initial meeting with a client. 
E)  Research designs should be made after data collection.

Question 18

Which of the following is a type of exploratory research that refers to a review of available information about a former situation(s) that has some similarities to the present research problem?

Accepted Answer

A)  secondary data analysis 
B)  experience surveys 
C)  projective techniques 
D)  case analysis 
E)  focus groups 
A)  secondary data analysis 
B)  experience surveys 
C)  projective techniques 
D)  case analysis 
E)  focus groups

Question 19

Research designs should always be carried out, one after another, in the following order: exploratory, causal, and descriptive.

Accepted Answer

A) True 
 B)False

Question 20

What type of descriptive research study measures a population at only one point in time?

Accepted Answer

A)  sample observations 
B)  cross-sectional studies 
C)  longitudinal studies 
D)  "Point in Time" studies 
E)  "One Point in Time" studies 
A)  sample observations 
B)  cross-sectional studies 
C)  longitudinal studies 
D)  "Point in Time" studies 
E)  "One Point in Time" studies

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Simulated test markets are conducted on computers without any consumer input.

Which of the following best describes the logic used in the Before-After with Control Group experimental design that allows this to be a true experimental design?

Which of the following symbols represents the measurement of the dependent variable?

Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Causal relationships are determined by the use of:

Electronic test markets require consumers, who are members of a panel, to carry identification cards.

Which of the following designs represents the Before-After with Control Group design?

Which of the following is NOT a situation in which exploratory research should be used?

There is only one use of test markets; to determine the sales potential for a new product or service.

Internal validity is concerned with laboratory experiments while external validity is concerned with field experiments.

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

Which of the following symbols represents the random assignment of subjects?

Which of the following is not a disadvantage of conducting test marketing?

The choice of a research design depends largely upon the research objectives.

Which of the following is true about research design?

Which of the following is a type of exploratory research that refers to a review of available information about a former situation(s) that has some similarities to the present research problem?

Research designs should always be carried out, one after another, in the following order: exploratory, causal, and descriptive.

What type of descriptive research study measures a population at only one point in time?

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 3: Research Design

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Simulated test markets are conducted on computers without any consumer input.

Which of the following best describes the logic used in the Before-After with Control Group experimental design that allows this to be a true experimental design?

Which of the following symbols represents the measurement of the dependent variable?

Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Causal relationships are determined by the use of:

Electronic test markets require consumers, who are members of a panel, to carry identification cards.

Which of the following designs represents the Before-After with Control Group design?

Which of the following is NOT a situation in which exploratory research should be used?

There is only one use of test markets; to determine the sales potential for a new product or service.

Internal validity is concerned with laboratory experiments while external validity is concerned with field experiments.

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

Which of the following symbols represents the random assignment of subjects?

Which of the following is not a disadvantage of conducting test marketing?

The choice of a research design depends largely upon the research objectives.

Which of the following is true about research design?

Which of the following is a type of exploratory research that refers to a review of available information about a former situation(s) that has some similarities to the present research problem?

Research designs should always be carried out, one after another, in the following order: exploratory, causal, and descriptive.

What type of descriptive research study measures a population at only one point in time?

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters