Question 1

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 2

Discontinuous panels can be used in order to show how panel members switched brands from one time period to another.

Accepted Answer

A) True 
 B)False

Question 3

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

Accepted Answer

A) True 
 B)False

Question 4

A marketing research company has just finished a meeting with a new client where the problem and research objectives are known. The researcher's next step is to is to select a(n):

Accepted Answer

A)  focus group. 
B)  survey design. 
C)  experimental design. 
D)  observation technique. 
E)  research design. 
A)  focus group. 
B)  survey design. 
C)  experimental design. 
D)  observation technique. 
E)  research design.

Question 5

A toothpaste manufacturer wanted to know the effects that shelf placement has on unit sales. What type of study would answer the question?

Accepted Answer

A)  exploratory 
B)  descriptive 
C)  retail 
D)  causal 
E)  impulse 
A)  exploratory 
B)  descriptive 
C)  retail 
D)  causal 
E)  impulse

Question 6

The choice of research design is independent on how much is already known about the problem and research objective.

Accepted Answer

A) True 
 B)False

Question 7

What type of research is unstructured and informal?

Accepted Answer

A)  deductive 
B)  causal 
C)  exploratory 
D)  descriptive 
E)  exhaustive 
A)  deductive 
B)  causal 
C)  exploratory 
D)  descriptive 
E)  exhaustive

Question 8

Of the following situations, which would be the most appropriate for using a discontinuous panel?

Accepted Answer

A)  A company wanting to gain insights into changes in their consumers' purchases and attitudes. 
B)  A company wanting to determine if members of the panel switched brands from one time period to the next. 
C)  A company wanting to measure changes in market shares of brands. 
D)  A companying wanting to measure changes in their consumers' price sensitivity. 
E)  A company wanting to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next. 
A)  A company wanting to gain insights into changes in their consumers' purchases and attitudes. 
B)  A company wanting to determine if members of the panel switched brands from one time period to the next. 
C)  A company wanting to measure changes in market shares of brands. 
D)  A companying wanting to measure changes in their consumers' price sensitivity. 
E)  A company wanting to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next.

Question 9

Another name for an omnibus panel is a(n) ______________ panel.

Accepted Answer

A)  discontinuous 
B)  continuous 
C)  expert 
D)  longitudinal 
E)  cross-sectional 
A)  discontinuous 
B)  continuous 
C)  expert 
D)  longitudinal 
E)  cross-sectional

Question 10

Descriptive research is often carried out at the outset of research projects.

Accepted Answer

A) True 
 B)False

Question 11

Experimental designs provide procedures for devising an experimental setting, such that a change in a dependent variable may be attributed solely to the change in the independent variable.

Accepted Answer

A) True 
 B)False

Question 12

The marketing company for a new hip hop artist wanted to understand similarities and differences between what tweens, teens, and young adults thought about the new artist. Which study would provide the best descriptive information to answer the question?

Accepted Answer

A)  discontinuous longitudinal study 
B)  continuous longitudinal study 
C)  cross-sectional study 
D)  ethnographic research 
E)  depth interview 
A)  discontinuous longitudinal study 
B)  continuous longitudinal study 
C)  cross-sectional study 
D)  ethnographic research 
E)  depth interview

Question 13

Exploratory research can be used to help define terms such as "satisfaction with service."

Accepted Answer

A) True 
 B)False

Question 14

If a descriptive study's sample is representative, the findings may be used to preduct some variable of interest such as sales.

Accepted Answer

A) True 
 B)False

Question 15

The four research designs are exploratory, descriptive, causal, and panel.

Accepted Answer

A) True 
 B)False

Question 16

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and extraneous variables holds up in the real world.

Accepted Answer

A) True 
 B)False

Question 17

What type of panel asks the panel members the same questions on each panel measurement?

Accepted Answer

A)  inquisitional panel 
B)  discontinuous panel 
C)  repeatability panel 
D)  continuous panel 
E)  exploratory panel 
A)  inquisitional panel 
B)  discontinuous panel 
C)  repeatability panel 
D)  continuous panel 
E)  exploratory panel

Question 18

Experience surveys are used in which of the following ways?

Accepted Answer

A)  to search for and interpret existing information relevant to the research problem 
B)  to gather information from persons thought to be knowledgeable on the issues relevant to the research problem 
C)  to review the available information about a former situation(s) that has some similarities to the present research problem 
D)  to explore hidden consumer motives for buying goods and services by asking participants to project themselves into a situation and then respond to specific questions regarding the situation 
E)  to use surveys that the researchers have conducted in the past and, therefore, they have experience in how to conduct and interpret the surveys 
A)  to search for and interpret existing information relevant to the research problem 
B)  to gather information from persons thought to be knowledgeable on the issues relevant to the research problem 
C)  to review the available information about a former situation(s) that has some similarities to the present research problem 
D)  to explore hidden consumer motives for buying goods and services by asking participants to project themselves into a situation and then respond to specific questions regarding the situation 
E)  to use surveys that the researchers have conducted in the past and, therefore, they have experience in how to conduct and interpret the surveys

Question 19

Exploratory research is useful in clarifying hypotheses.

Accepted Answer

A) True 
 B)False

Question 20

Market tracking studies track a variable of interest, such as market share over time, and represent a use of cross-sectional studies.

Accepted Answer

A) True 
 B)False

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Discontinuous panels can be used in order to show how panel members switched brands from one time period to another.

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

A marketing research company has just finished a meeting with a new client where the problem and research objectives are known. The researcher's next step is to is to select a(n):

A toothpaste manufacturer wanted to know the effects that shelf placement has on unit sales. What type of study would answer the question?

The choice of research design is independent on how much is already known about the problem and research objective.

What type of research is unstructured and informal?

Of the following situations, which would be the most appropriate for using a discontinuous panel?

Another name for an omnibus panel is a(n) ______________ panel.

Descriptive research is often carried out at the outset of research projects.

Experimental designs provide procedures for devising an experimental setting, such that a change in a dependent variable may be attributed solely to the change in the independent variable.

The marketing company for a new hip hop artist wanted to understand similarities and differences between what tweens, teens, and young adults thought about the new artist. Which study would provide the best descriptive information to answer the question?

Exploratory research can be used to help define terms such as "satisfaction with service."

If a descriptive study's sample is representative, the findings may be used to preduct some variable of interest such as sales.

The four research designs are exploratory, descriptive, causal, and panel.

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and extraneous variables holds up in the real world.

What type of panel asks the panel members the same questions on each panel measurement?

Experience surveys are used in which of the following ways?

Exploratory research is useful in clarifying hypotheses.

Market tracking studies track a variable of interest, such as market share over time, and represent a use of cross-sectional studies.

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 3: Research Design

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Discontinuous panels can be used in order to show how panel members switched brands from one time period to another.

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

A marketing research company has just finished a meeting with a new client where the problem and research objectives are known. The researcher's next step is to is to select a(n):

A toothpaste manufacturer wanted to know the effects that shelf placement has on unit sales. What type of study would answer the question?

The choice of research design is independent on how much is already known about the problem and research objective.

What type of research is unstructured and informal?

Of the following situations, which would be the most appropriate for using a discontinuous panel?

Another name for an omnibus panel is a(n) ______________ panel.

Descriptive research is often carried out at the outset of research projects.

Experimental designs provide procedures for devising an experimental setting, such that a change in a dependent variable may be attributed solely to the change in the independent variable.

The marketing company for a new hip hop artist wanted to understand similarities and differences between what tweens, teens, and young adults thought about the new artist. Which study would provide the best descriptive information to answer the question?

Exploratory research can be used to help define terms such as "satisfaction with service."

If a descriptive study's sample is representative, the findings may be used to preduct some variable of interest such as sales.

The four research designs are exploratory, descriptive, causal, and panel.

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and extraneous variables holds up in the real world.

What type of panel asks the panel members the same questions on each panel measurement?

Experience surveys are used in which of the following ways?

Exploratory research is useful in clarifying hypotheses.

Market tracking studies track a variable of interest, such as market share over time, and represent a use of cross-sectional studies.

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters