Of the Following Situations, Which Would Be the Most Appropriate

Of the following situations, which would be the most appropriate for using a discontinuous panel?

A) A company wanting to gain insights into changes in their consumers' purchases and attitudes.
B) A company wanting to determine if members of the panel switched brands from one time period to the next.
C) A company wanting to measure changes in market shares of brands.
D) A companying wanting to measure changes in their consumers' price sensitivity.
E) A company wanting to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next.

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