Question 1

Whereas self-administered surveys are faster than personal or computer-assisted surveys, they have the highest cost.

Accepted Answer

A) True 
 B)False  False

Question 2

Self-administered surveys place a very high premium on proper questionnaire design.

Accepted Answer

A) True 
 B)False  True

Question 3

With CATI systems, tabulations may be run at any time during the study and, as a result, questions may be added or deleted from the study.

Accepted Answer

A) True 
 B)False  True

Question 4

The term "drop-off" covers any situation in which the respondent is required to "drop-ff" a completed survey.

Accepted Answer

A) True 
 B)False

Question 5

Incidence rate is the percentage of the population that possesses some characteristic necessary to be included in the survey.

Accepted Answer

A) True 
 B)False

Question 6

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

Accepted Answer

A)  interviewer cheating 
B)  human error 
C)  adaptability 
D)  interviewer rapport 
E)  survey sorting 
A)  interviewer cheating 
B)  human error 
C)  adaptability 
D)  interviewer rapport 
E)  survey sorting

Question 7

Drop-off surveys are often used by restaurants and hotel chains to obtain customer feedback.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Accepted Answer

A)  CATI 
B)  business-to-business survey 
C)  in-office interview 
D)  drop-off survey 
E)  channel survey 
A)  CATI 
B)  business-to-business survey 
C)  in-office interview 
D)  drop-off survey 
E)  channel survey

Question 9

Respondent control is both an advantage and a disadvantage of self-administered surveys.

Accepted Answer

A) True 
 B)False

Question 10

Often a researcher will compensate a group with a monetary payment as a means of recruiting the support of the group's leaders when conducting a group self-administered survey.

Accepted Answer

A) True 
 B)False

Question 11

Interview evaluation refers to:

Accepted Answer

A)  an evaluation of the quality of the interviews by an editor. 
B)  an evaluation of the interviews by the client or supervisor. 
C)  an overall procedure for evaluation of the quality of the entire survey process. 
D)  respondent apprehension caused by the presence of an interviewer. 
E)  interviewer apprehension caused by the interview procedure. 
A)  an evaluation of the quality of the interviews by an editor. 
B)  an evaluation of the interviews by the client or supervisor. 
C)  an overall procedure for evaluation of the quality of the entire survey process. 
D)  respondent apprehension caused by the presence of an interviewer. 
E)  interviewer apprehension caused by the interview procedure.

Question 12

Mail surveys suffer from nonresponse and self-selection bias. In spite of these problems, mail surveys are affective except in which situation?

Accepted Answer

A)  high literacy rates exist 
B)  mail panel is available 
C)  minimal budget 
D)  low literacy rates exist 
E)  presence of a reliable listing company 
A)  high literacy rates exist 
B)  mail panel is available 
C)  minimal budget 
D)  low literacy rates exist 
E)  presence of a reliable listing company

Question 13

When is sample representativeness most troublesome?

Accepted Answer

A)  when using mixed-mode surveys 
B)  when global market research is involved online 
C)  when budgets are unlimited 
D)  with traditional data collection methods 
E)  when using panels 
A)  when using mixed-mode surveys 
B)  when global market research is involved online 
C)  when budgets are unlimited 
D)  with traditional data collection methods 
E)  when using panels

Question 14

Rick Smith of Smith & Associates Research has decided that a client's project should use an online questionnaire as the method of data collection. He knows that there are advantages and disadvantages to the online questionnaire method he has chosen, and he must be ready to discuss these with the client. Which of the following will NOT be discussed?

Accepted Answer

A)  respondent must have access to the internet 
B)  fast turnaround 
C)  flexible, online analysis 
D)  ability to show pictures and video 
E)  interview evaluation 
A)  respondent must have access to the internet 
B)  fast turnaround 
C)  flexible, online analysis 
D)  ability to show pictures and video 
E)  interview evaluation

Question 15

What is NOT a unique advantage to using person-administered surveys?

Accepted Answer

A)  feedback 
B)  rapport 
C)  quality control 
D)  speed 
E)  adaptability 
A)  feedback 
B)  rapport 
C)  quality control 
D)  speed 
E)  adaptability

Question 16

Interview evaluation refers to the fact that some people become apprehensive about the possible reactions the interviewer may have to their answers to survey questions.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a disadvantage of self-administered surveys?

Accepted Answer

A)  Lack of interview-evalution 
B)  Lack of monitoring. 
C)  Respondent relaxed state over pacing. 
D)  Cost of computer set-up. 
E)  Inability to ask sensitive questions. 
A)  Lack of interview-evalution 
B)  Lack of monitoring. 
C)  Respondent relaxed state over pacing. 
D)  Cost of computer set-up. 
E)  Inability to ask sensitive questions.

Question 18

Why have mixed-mode surveys increased popularity over the last few years?

Accepted Answer

A)  increasing use of online survey research 
B)  simplicity with which data is collected 
C)  ease of integration with mixed-mode surveys 
D)  definitive proof that data collection mode does not affect response 
E)  reduced fees of interviewers 
A)  increasing use of online survey research 
B)  simplicity with which data is collected 
C)  ease of integration with mixed-mode surveys 
D)  definitive proof that data collection mode does not affect response 
E)  reduced fees of interviewers

Question 19

If computer-administered surveys are properly programmed they can offer error-free interviews.

Accepted Answer

A) True 
 B)False

Question 20

One of the disadvantages of online surveys is that they may lack sample representativeness.

Accepted Answer

A) True 
 B)False

Whereas self-administered surveys are faster than personal or computer-assisted surveys, they have the highest cost.

Self-administered surveys place a very high premium on proper questionnaire design.

With CATI systems, tabulations may be run at any time during the study and, as a result, questions may be added or deleted from the study.

The term "drop-off" covers any situation in which the respondent is required to "drop-ff" a completed survey.

Incidence rate is the percentage of the population that possesses some characteristic necessary to be included in the survey.

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

Drop-off surveys are often used by restaurants and hotel chains to obtain customer feedback.

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Respondent control is both an advantage and a disadvantage of self-administered surveys.

Often a researcher will compensate a group with a monetary payment as a means of recruiting the support of the group's leaders when conducting a group self-administered survey.

Interview evaluation refers to:

Mail surveys suffer from nonresponse and self-selection bias. In spite of these problems, mail surveys are affective except in which situation?

When is sample representativeness most troublesome?

What is NOT a unique advantage to using person-administered surveys?

Interview evaluation refers to the fact that some people become apprehensive about the possible reactions the interviewer may have to their answers to survey questions.

Which of the following is a disadvantage of self-administered surveys?

Why have mixed-mode surveys increased popularity over the last few years?

If computer-administered surveys are properly programmed they can offer error-free interviews.

One of the disadvantages of online surveys is that they may lack sample representativeness.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 6: Quantitative Data Collection Methods

Whereas self-administered surveys are faster than personal or computer-assisted surveys, they have the highest cost.

Self-administered surveys place a very high premium on proper questionnaire design.

With CATI systems, tabulations may be run at any time during the study and, as a result, questions may be added or deleted from the study.

The term "drop-off" covers any situation in which the respondent is required to "drop-ff" a completed survey.

Incidence rate is the percentage of the population that possesses some characteristic necessary to be included in the survey.

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

Drop-off surveys are often used by restaurants and hotel chains to obtain customer feedback.

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Respondent control is both an advantage and a disadvantage of self-administered surveys.

Often a researcher will compensate a group with a monetary payment as a means of recruiting the support of the group's leaders when conducting a group self-administered survey.

Interview evaluation refers to:

Mail surveys suffer from nonresponse and self-selection bias. In spite of these problems, mail surveys are affective except in which situation?

When is sample representativeness most troublesome?

What is NOT a unique advantage to using person-administered surveys?

Interview evaluation refers to the fact that some people become apprehensive about the possible reactions the interviewer may have to their answers to survey questions.

Which of the following is a disadvantage of self-administered surveys?

Why have mixed-mode surveys increased popularity over the last few years?

If computer-administered surveys are properly programmed they can offer error-free interviews.

One of the disadvantages of online surveys is that they may lack sample representativeness.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters