Question 1

Which of the following is NOT an advantage of computer-administered surveys?

Accepted Answer

A)  ability to develop rapport with the respondent 
B)  speed 
C)  error-free interviews 
D)  use of pictures, videos, and graphics 
E)  real-time capture of data 
A)  ability to develop rapport with the respondent 
B)  speed 
C)  error-free interviews 
D)  use of pictures, videos, and graphics 
E)  real-time capture of data

Question 2

Cultural diversity has increasingly become an important issue. When a firm plans to conduct a study in a culture about which they know little, they should consult local research firms for advice on how to make the data collection method chosen work.

Accepted Answer

A) True 
 B)False

Question 3

Real-time capture of data is available only through the use of in-home interviewing, provided the researcher has a modem and may transmit the survey results to a computer shortly after the interview.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking of completed interviews "on the spot," and control of interviewers' schedules?

Accepted Answer

A)  drop-off survey s 
B)  CATI or CAPS 
C)  central location telephone interviewing 
D)  traditional telephone interviewing 
E)  central location mall intercepts 
A)  drop-off survey s 
B)  CATI or CAPS 
C)  central location telephone interviewing 
D)  traditional telephone interviewing 
E)  central location mall intercepts

Question 5

Which of the following is NOT part of the definition of surveys?

Accepted Answer

A)  interviews 
B)  large number 
C)  predesigned questionnaires 
D)  respondents 
E)  telephone 
A)  interviews 
B)  large number 
C)  predesigned questionnaires 
D)  respondents 
E)  telephone

Question 6

Internet-based questionnaires are becoming the industry standard for all surveys.

Accepted Answer

A) True 
 B)False

Question 7

A CATI stands for centrally allocated telephone interview.

Accepted Answer

A) True 
 B)False

Question 8

Which one of the reasons below does NOT explain why in-office interviews are more costly per respondent than those conducted for in-home interviews?

Accepted Answer

A)  interviewers need specialized skills for handling gatekeepers 
B)  in-depth understanding of product features is required 
C)  use of technical jargon takes more training than for consumer products 
D)  business respondents charge more for interviews 
E)  ability to address technical questions from respondents by interviewers 
A)  interviewers need specialized skills for handling gatekeepers 
B)  in-depth understanding of product features is required 
C)  use of technical jargon takes more training than for consumer products 
D)  business respondents charge more for interviews 
E)  ability to address technical questions from respondents by interviewers

Question 9

Which data collection mode is sometimes referred to as "hybrid" surveys?

Accepted Answer

A)  mixed-mode surveys 
B)  joint-administered surveys 
C)  computer-assisted surveys. 
D)  drop-off surveys 
E)  mall-intercept surveys 
A)  mixed-mode surveys 
B)  joint-administered surveys 
C)  computer-assisted surveys. 
D)  drop-off surveys 
E)  mall-intercept surveys

Which of the following is NOT an advantage of computer-administered surveys?

Cultural diversity has increasingly become an important issue. When a firm plans to conduct a study in a culture about which they know little, they should consult local research firms for advice on how to make the data collection method chosen work.

Real-time capture of data is available only through the use of in-home interviewing, provided the researcher has a modem and may transmit the survey results to a computer shortly after the interview.

Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking of completed interviews "on the spot," and control of interviewers' schedules?

Which of the following is NOT part of the definition of surveys?

Internet-based questionnaires are becoming the industry standard for all surveys.

A CATI stands for centrally allocated telephone interview.

Which one of the reasons below does NOT explain why in-office interviews are more costly per respondent than those conducted for in-home interviews?

Which data collection mode is sometimes referred to as "hybrid" surveys?

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 6: Quantitative Data Collection Methods

Which of the following is NOT an advantage of computer-administered surveys?

Cultural diversity has increasingly become an important issue. When a firm plans to conduct a study in a culture about which they know little, they should consult local research firms for advice on how to make the data collection method chosen work.

Real-time capture of data is available only through the use of in-home interviewing, provided the researcher has a modem and may transmit the survey results to a computer shortly after the interview.

Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking of completed interviews "on the spot," and control of interviewers' schedules?

Which of the following is NOT part of the definition of surveys?

Internet-based questionnaires are becoming the industry standard for all surveys.

A CATI stands for centrally allocated telephone interview.

Which one of the reasons below does NOT explain why in-office interviews are more costly per respondent than those conducted for in-home interviews?

Which data collection mode is sometimes referred to as "hybrid" surveys?

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters