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Ray Kroc, a Milkshake Machine Salesman, Noticed That One Restaurant

Question 106

Multiple Choice

Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:


A) observational deduction
B) exploratory research
C) explanatory research
D) causal research
E) descriptive research

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