Question 1

Which of the following began a subsidy for newspapers by selling advertisements in his penny press?

Accepted Answer

A)  Benjamin Franklin. 
B)  Benjamin Day 
C)  Cyrus Curtis. 
D)  Peter Zenger. 
A)  Benjamin Franklin. 
B)  Benjamin Day 
C)  Cyrus Curtis. 
D)  Peter Zenger.

Question 2

Explain the complaints against advertisements that are recurring and give solutions to each complaint.

Accepted Answer

Complaints against recurring advertiseme

Question 3

Explain the Stone Age brain theory and the premises that it is built on.

Accepted Answer

The Stone Age brain theory is based on t

Question 4

Vance Packard's eight hidden needs are irrelevant to persuasive attempts.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following are advertising tactics?

Accepted Answer

A)  Product placement. 
B)  Branding. 
C)  Niche marketing. 
D)  All of the above. 
A)  Product placement. 
B)  Branding. 
C)  Niche marketing. 
D)  All of the above.

Question 6

Sponsors keep celebrities regardless of their unethical behaviors if they are still popular, such as Tiger Woods.

Accepted Answer

A) True 
 B)False

Question 7

Online advertising is more expensive and prices small companies out of the market.

Accepted Answer

A) True 
 B)False

Question 8

Celebrity endorsements are not effective as a means to advertise products.

Accepted Answer

A) True 
 B)False

Question 9

Promotions are characterized by:

Accepted Answer

A)  All the communication used to reach consumers. 
B)  Only samples given to consumers. 
C)  Primarily television ads. 
D)  Newspaper ads. 
A)  All the communication used to reach consumers. 
B)  Only samples given to consumers. 
C)  Primarily television ads. 
D)  Newspaper ads.

Question 10

Soap operas got their name from the detergents that were advertised in the afternoon shows by sponsors like Proctor & Gamble.

Accepted Answer

A) True 
 B)False

Question 11

The Food and Drug Administration polices foods, drugs, medicines, and liquors. They were largely ineffective in which one of the following recent incidents?

Accepted Answer

A)  The Tylenol poisoning. 
B)  China's pet food imports. 
C)  Fruit from Bolivia. 
D)  Onions from Mexico. 
A)  The Tylenol poisoning. 
B)  China's pet food imports. 
C)  Fruit from Bolivia. 
D)  Onions from Mexico.

Question 12

Subliminal advertising can be defined as:

Accepted Answer

A)  Advertising that is embedded and works below the threshold of consciousness. 
B)  Advertising that is unethical. 
C)  Advertising that most practitioners believe is ineffective. 
D)  All of the above. 
A)  Advertising that is embedded and works below the threshold of consciousness. 
B)  Advertising that is unethical. 
C)  Advertising that most practitioners believe is ineffective. 
D)  All of the above.

Question 13

Following 9/11, marketing specialists had to:

Accepted Answer

A)  Use adaptative strategies. 
B)  Show patriotic ads only. 
C)  Ignore the attacks. 
D)  Use only children or animals in ads. 
A)  Use adaptative strategies. 
B)  Show patriotic ads only. 
C)  Ignore the attacks. 
D)  Use only children or animals in ads.

Question 14

IMC stands for which of the following?

Accepted Answer

A)  Internal marketing campaign. 
B)  Integrated marketing communication. 
C)  Innovative marketing campaign. 
D)  None of the above. 
A)  Internal marketing campaign. 
B)  Integrated marketing communication. 
C)  Innovative marketing campaign. 
D)  None of the above.

Question 15

Television advertising lacked the audience targeting that the Internet offers.

Accepted Answer

A) True 
 B)False

Question 16

A political campaign focuses upon a produce or service.

Accepted Answer

A) True 
 B)False

Question 17

Explain the AIDA approach to advertising.

Accepted Answer

Attention - The AIDA approach to adverti

Question 18

Product placement in movies is illegal.

Accepted Answer

A) True 
 B)False

Question 19

Technological Darwinism is predicted to cause:

Accepted Answer

A)  Predatory advertising practices in marketing. 
B)  Agencies to become fit to survive. 
C)  Continents to dissolve with networks joining consumers and providers. 
D)  Animal behaviors to become more prominent in advertising. 
A)  Predatory advertising practices in marketing. 
B)  Agencies to become fit to survive. 
C)  Continents to dissolve with networks joining consumers and providers. 
D)  Animal behaviors to become more prominent in advertising.

Question 20

Benjamin Day was the first newspaper man to use advertisements to support the price of his newspaper.

Accepted Answer

A) True 
 B)False

Which of the following began a subsidy for newspapers by selling advertisements in his penny press?

Explain the complaints against advertisements that are recurring and give solutions to each complaint.

Explain the Stone Age brain theory and the premises that it is built on.

Vance Packard's eight hidden needs are irrelevant to persuasive attempts.

Which of the following are advertising tactics?

Sponsors keep celebrities regardless of their unethical behaviors if they are still popular, such as Tiger Woods.

Online advertising is more expensive and prices small companies out of the market.

Celebrity endorsements are not effective as a means to advertise products.

Promotions are characterized by:

Soap operas got their name from the detergents that were advertised in the afternoon shows by sponsors like Proctor & Gamble.

The Food and Drug Administration polices foods, drugs, medicines, and liquors. They were largely ineffective in which one of the following recent incidents?

Subliminal advertising can be defined as:

Following 9/11, marketing specialists had to:

IMC stands for which of the following?

Television advertising lacked the audience targeting that the Internet offers.

A political campaign focuses upon a produce or service.

Explain the AIDA approach to advertising.

Product placement in movies is illegal.

Technological Darwinism is predicted to cause:

Benjamin Day was the first newspaper man to use advertisements to support the price of his newspaper.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Public Relations: Engineering Public Consent

Filters

Exam 10: Advertising: Integrated Marketing Communication IMC

Which of the following began a subsidy for newspapers by selling advertisements in his penny press?

Explain the complaints against advertisements that are recurring and give solutions to each complaint.

Explain the Stone Age brain theory and the premises that it is built on.

Vance Packard's eight hidden needs are irrelevant to persuasive attempts.

Which of the following are advertising tactics?

Sponsors keep celebrities regardless of their unethical behaviors if they are still popular, such as Tiger Woods.

Online advertising is more expensive and prices small companies out of the market.

Celebrity endorsements are not effective as a means to advertise products.

Promotions are characterized by:

Soap operas got their name from the detergents that were advertised in the afternoon shows by sponsors like Proctor & Gamble.

The Food and Drug Administration polices foods, drugs, medicines, and liquors. They were largely ineffective in which one of the following recent incidents?

Subliminal advertising can be defined as:

Following 9/11, marketing specialists had to:

IMC stands for which of the following?

Television advertising lacked the audience targeting that the Internet offers.

A political campaign focuses upon a produce or service.

Explain the AIDA approach to advertising.

Product placement in movies is illegal.

Technological Darwinism is predicted to cause:

Benjamin Day was the first newspaper man to use advertisements to support the price of his newspaper.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Public Relations: Engineering Public Consent

Filters