Exam 6: Political Communication: Mediated Constructions
Exam 1: Introduction to Persuasion in Everyday Practices73 Questions
Exam 2: Rhetorical Scholars: Perspectives on Rhetoric70 Questions
Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs81 Questions
Exam 4: Language: the Code of Persuasion77 Questions
Exam 5: Messages: Verbal and Nonverbal Support74 Questions
Exam 6: Political Communication: Mediated Constructions84 Questions
Exam 7: Legal Communication: Persuasion in Court71 Questions
Exam 8: Religion and Persuasion85 Questions
Exam 9: Art As Persuasion: Visual Rhetoric75 Questions
Exam 10: Advertising: Integrated Marketing Communication IMC88 Questions
Exam 11: Public Relations: Engineering Public Consent65 Questions
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Baby Boomers include those born after 1993 and savvy about media use.
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(True/False)
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Correct Answer:
False
The Tower of Babel myth is about tribes divided by language.
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(True/False)
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Correct Answer:
True
The Athenians combined the word for politician and orator, which became:
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(Multiple Choice)
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Correct Answer:
C
The Baby Boomer generation has had a debilitating effect on politics through:
(Multiple Choice)
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The Watergate break-in at the Democratic Headquarters became a national scandal when two journalists broke the story. They were:
(Multiple Choice)
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The Internet allows candidates to communicate directly with the people and to quickly tailor messages.
(True/False)
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Hard news has suffered from the process of personalization, with sound bites driving campaigns.
(True/False)
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Bernard Goldberg applauds the media for being objective and balanced.
(True/False)
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Explain Bernard Goldberg's view of mass media and how bias has diminished credibility in media reporting and broadcasts.
(Essay)
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According to Kathleen Jamieson, political communication has focused upon personalization of news and sound bites. What effect has this had upon political campaigns?
(Short Answer)
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Presidential rhetoric examines the communication of the chief executive to create a vision and frame arguments for their policies.
(True/False)
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Explain the use of visual rhetoric in political conventions through the use of biographical videos.
(Essay)
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Reagan's convention film used the rhetorical myth of a rebirth of America.
(True/False)
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Authors Morley Winograd and Michael Hais argued that the Millennials (voters born after 1993) will change the face of politics through:
(Multiple Choice)
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Explain the impact the Internet had on the 2008 campaign and Barack Obama's election.
(Essay)
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The Daisy Girl political advertisement reassured viewers that they were secure from the Cold War of the 1960s.
(True/False)
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The first televised presidential debate was between Richard M. Nixon and Lyndon B. Johnson.
(True/False)
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Agenda setting reflects the media's power to achieve which of the following?
(Multiple Choice)
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Theodore Windt stated that presidents create a vision that lives on after their demise. Explain one president's vision and how it was made a reality.
(Essay)
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Theodore Windt wrote that psychoanalysis has no place in the study of presidential rhetoric.
(True/False)
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