Exam 6: Political Communication: Mediated Constructions

Political campaigns increasingly focus on impression management and images as much as they do verbal scripts.

14. The first televised presidential debates were held between which two candidates?

Explain how entertainment shows like the Daily Show and others have become so influential in political campaigns. Give examples to support your answer.

Tony Schwartz created the Daisy Girl political ad in 1964 that many claim ended Barry Goldwater's campaign based on Schwartz's resonance model of communication.

The "fourth estate" is the political name for lobbyists.

Political communication includes which of the following forms of rhetoric?

According to J. Anthony Blair, a visual that tells a story or makes a point is a:

The Interplay of Influence that Jamieson and Campbell described in their book shows that all communication is reciprocal, with meaning shared between the source and receivers.

Explain why the Daisy Girl ad was so powerful in the 1964 campaign.

Which of the following candidates emerged as a rock star of mass media?

The Daisy Girl ad was a powerful visual ad in 1964 that torpedoed the presidential campaign of:

Discuss the first televised presidential debate in 1960 and include who the candidates were, how this changed campaigns, and the audience's response.

Howard Dean, presidential candidate in 2004, relied upon the Internet to network his campaign.

The adversarial relationship between government and the press does not serve the surveillance function of media.

Jurgen Habermas wrote of deliberative address, and he placed two groups at the center of the political system. Which one answer identifies these two groups?

Which of the following 2008 presidential candidates implemented a technology plan that won the geeks or technologists to his or her side?

Scholars believe that a political paradigm shift is occurring, with generational experiences becoming more influential as a source of influence.

The Q score is Hollywood's measure of a celebrity or candidate's:

Theodore O. Windt wrote that each president creates an image or central theme that characterizes his administration. Which of the following qualify as such a vision?

Comedic images of candidates have become routine in campaigns. Which of the following was presented as a flip-flopper in a wind-surfing ad in 2004?