Question 1

JibJab Media created a humorous video that satirized G. W. Bush and John F. Kerry, but it was not influential in the campaign.

Accepted Answer

A) True 
 B)False

Question 2

Presidential campaigns avoid personal promotions and focus upon party platforms.

Accepted Answer

A) True 
 B)False

Question 3

Explain the characteristics of political campaigns. Use examples to support your answer.

Accepted Answer

Political campaigns are characterized by

Question 4

The First Amendment gives citizens the right to bear arms in the United States.

Accepted Answer

A) True 
 B)False

Question 5

Convention videos of the candidates have become a standard for both parties. Ronald Reagan's film brought tears to the eyes of his opponent's staff. Morreale said it used:

Accepted Answer

A)  Reagan's acting skills. 
B)  Rebirth rhetoric and myth. 
C)  The Pepsi Generation. 
D)  Law and order appeals. 
A)  Reagan's acting skills. 
B)  Rebirth rhetoric and myth. 
C)  The Pepsi Generation. 
D)  Law and order appeals.

Question 6

Explain how Winograd and Hais believed the Millennials would change politics.

Accepted Answer

Winograd and Hais believed that Millenni

Question 7

Define visual rhetoric and explain how the last presidential campaign used visuals to persuade voters. Be specific.

Accepted Answer

Visual rhetoric is the use of images, gr

Question 8

Visual elements are more significant rhetorically than logically and can present a didactic narrative.

Accepted Answer

A) True 
 B)False

Question 9

Habermas's "moral entrepreneurs" call attention to neglected issues.

Accepted Answer

A) True 
 B)False

Question 10

Habermas said the role of a vigorous press has been displaced by entertainment modes and content.

Accepted Answer

A) True 
 B)False

Question 11

Howard Dean, unsuccessful democratic presidential candidate in 2004, was the first to successfully exploit the power of which one of these in his campaign?

Accepted Answer

A)  The Facebook site. 
B)  Independent voters. 
C)  The Internet. 
D)  The angry voters from 2000. 
A)  The Facebook site. 
B)  Independent voters. 
C)  The Internet. 
D)  The angry voters from 2000.

Question 12

According to Aristotle, political communication is a combination of which of the following?

Accepted Answer

A)  Military training and statesmanship. 
B)  Public speaking and political science. 
C)  Philosophy and history. 
D)  Medicine and science. 
A)  Military training and statesmanship. 
B)  Public speaking and political science. 
C)  Philosophy and history. 
D)  Medicine and science.

Question 13

The 2004 presidential campaign embraced the language of Web politics, but Obama's 2008 campaign would surpass all efforts from the past.

Accepted Answer

A) True 
 B)False

Question 14

Interactive media establishes networks that bypass traditional media sources in politics.

Accepted Answer

A) True 
 B)False

Question 15

Kathleen Hall Jamieson wrote that political ads enabled candidates to do which of the following?

Accepted Answer

A)  Build name recognition. 
B)  Raise funds. 
C)  Frame central questions. 
D)  Attack opponent's flaws. 
A)  Build name recognition. 
B)  Raise funds. 
C)  Frame central questions. 
D)  Attack opponent's flaws.

Question 16

Schwartz believed effective political ads evoked something already in audiences.

Accepted Answer

A) True 
 B)False

Question 17

Explain the Tower of Babel myth and why Kenneth Burke said this made rhetoric necessary.

Accepted Answer

The Tower of Babel myth comes from the b

Question 18

Instrumental surveillance transmits information that is useful in everyday life like the stock market, products, or fashion news.

Accepted Answer

A) True 
 B)False

Question 19

It is through persuasion that leaders seek to gain support and consent of the governed.

Accepted Answer

A) True 
 B)False

Question 20

Explain Aristotle's five subjects addressed by political communication.

Accepted Answer

Aristotle's five subjects addressed by p

JibJab Media created a humorous video that satirized G. W. Bush and John F. Kerry, but it was not influential in the campaign.

Presidential campaigns avoid personal promotions and focus upon party platforms.

Explain the characteristics of political campaigns. Use examples to support your answer.

The First Amendment gives citizens the right to bear arms in the United States.

Convention videos of the candidates have become a standard for both parties. Ronald Reagan's film brought tears to the eyes of his opponent's staff. Morreale said it used:

Explain how Winograd and Hais believed the Millennials would change politics.

Define visual rhetoric and explain how the last presidential campaign used visuals to persuade voters. Be specific.

Visual elements are more significant rhetorically than logically and can present a didactic narrative.

Habermas's "moral entrepreneurs" call attention to neglected issues.

Habermas said the role of a vigorous press has been displaced by entertainment modes and content.

Howard Dean, unsuccessful democratic presidential candidate in 2004, was the first to successfully exploit the power of which one of these in his campaign?

According to Aristotle, political communication is a combination of which of the following?

The 2004 presidential campaign embraced the language of Web politics, but Obama's 2008 campaign would surpass all efforts from the past.

Interactive media establishes networks that bypass traditional media sources in politics.

Kathleen Hall Jamieson wrote that political ads enabled candidates to do which of the following?

Schwartz believed effective political ads evoked something already in audiences.

Explain the Tower of Babel myth and why Kenneth Burke said this made rhetoric necessary.

Instrumental surveillance transmits information that is useful in everyday life like the stock market, products, or fashion news.

It is through persuasion that leaders seek to gain support and consent of the governed.

Explain Aristotle's five subjects addressed by political communication.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters

Exam 6: Political Communication: Mediated Constructions

JibJab Media created a humorous video that satirized G. W. Bush and John F. Kerry, but it was not influential in the campaign.

Presidential campaigns avoid personal promotions and focus upon party platforms.

Explain the characteristics of political campaigns. Use examples to support your answer.

The First Amendment gives citizens the right to bear arms in the United States.

Convention videos of the candidates have become a standard for both parties. Ronald Reagan's film brought tears to the eyes of his opponent's staff. Morreale said it used:

Explain how Winograd and Hais believed the Millennials would change politics.

Define visual rhetoric and explain how the last presidential campaign used visuals to persuade voters. Be specific.

Visual elements are more significant rhetorically than logically and can present a didactic narrative.

Habermas's "moral entrepreneurs" call attention to neglected issues.

Habermas said the role of a vigorous press has been displaced by entertainment modes and content.

Howard Dean, unsuccessful democratic presidential candidate in 2004, was the first to successfully exploit the power of which one of these in his campaign?

According to Aristotle, political communication is a combination of which of the following?

The 2004 presidential campaign embraced the language of Web politics, but Obama's 2008 campaign would surpass all efforts from the past.

Interactive media establishes networks that bypass traditional media sources in politics.

Kathleen Hall Jamieson wrote that political ads enabled candidates to do which of the following?

Schwartz believed effective political ads evoked something already in audiences.

Explain the Tower of Babel myth and why Kenneth Burke said this made rhetoric necessary.

Instrumental surveillance transmits information that is useful in everyday life like the stock market, products, or fashion news.

It is through persuasion that leaders seek to gain support and consent of the governed.

Explain Aristotle's five subjects addressed by political communication.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters