Question 1

Michael McGee wrote of mass consciousness and ideology created through ideographs.

Accepted Answer

A) True 
 B)False  True

Question 2

The meaning of the word topos, according to Aristotle, is:

Accepted Answer

A)  A place in the mind where arguments can be found to persuade. 
B)  Based on a metaphor taken from the hiding place of animals. 
C)  Topics in an outline. 
D)  Convoluted thinking. 
A)  A place in the mind where arguments can be found to persuade. 
B)  Based on a metaphor taken from the hiding place of animals. 
C)  Topics in an outline. 
D)  Convoluted thinking. A, B

Question 3

Explain Michael McGee's concept of the ideograph and how it creates mass consciousness.

Accepted Answer

Michael McGee's concept of the ideograph refers to a term or phrase that encapsulates a complex set of ideas, values, and beliefs within a society. These ideographs are powerful tools for shaping mass consciousness because they have the ability to evoke strong emotions and create a sense of unity among people who share the same beliefs.

According to McGee, ideographs are not just neutral symbols, but rather they are loaded with cultural and political significance. They are used by political leaders, social movements, and media to rally support for certain causes or to justify certain actions. Ideographs can be used to create a sense of collective identity and to mobilize people towards a common goal.

McGee argues that ideographs have the power to shape public discourse and influence public opinion. They can be used to frame issues in a certain way, making some ideas seem more legitimate or desirable than others. By using ideographs, political leaders and social movements can effectively shape the beliefs and values of a society, creating a mass consciousness around certain ideas.

In summary, Michael McGee's concept of the ideograph highlights the power of certain terms and phrases to shape mass consciousness. By understanding how ideographs work, we can better understand how public opinion is formed and how certain ideas come to dominate the cultural and political landscape.

Question 4

Needs, attitudes, and beliefs are not relevant for persuasion applications.

Accepted Answer

A) True 
 B)False

Question 5

Explain the Allegory of the Cave literally and then explain the meaning of it for persuasion.

Accepted Answer

The Allegory of the Cave, written by the

Question 6

Burke claimed that war required a myriad of constructive acts for each destructive one, which requires interlocking operations before each culminating blast.

Accepted Answer

A) True 
 B)False

Question 7

Aristotle used inductive and deductive reasoning to determine what was probably true.

Accepted Answer

A) True 
 B)False

Question 8

Artistic proofs are those illustrated with great graphics.

Accepted Answer

A) True 
 B)False

Question 9

Political communication is deliberation on matters of state.

Accepted Answer

A) True 
 B)False

Question 10

Source-message-receiver is the simplest communication model.

Accepted Answer

A) True 
 B)False

Question 11

Agitation propaganda is an integrative form of this genre of communication.

Accepted Answer

A) True 
 B)False

Question 12

Aristotle was known for which of the following?

Accepted Answer

A)  Being Plato's student. 
B)  Being a great warrior. 
C)  Being the author of the Allegory of the Cave. 
D)  Being a great wine maker. 
A)  Being Plato's student. 
B)  Being a great warrior. 
C)  Being the author of the Allegory of the Cave. 
D)  Being a great wine maker.

Question 13

Studying persuasion is a form of elitism.

Accepted Answer

A) True 
 B)False

Question 14

Logic and proof of arguments have no place in persuasion because they belong in an argument class.

Accepted Answer

A) True 
 B)False

Question 15

Explain Jacques Ellul's sociological theory of propaganda. Be specific in discussing the various types he outlined and give examples of how or when they were used.

Accepted Answer

Jacques Ellul was a French philosopher,

Question 16

According to Ellul, which kind of propaganda did Lenin, Hitler, and communist China under Mao use?

Accepted Answer

A)  Integration propaganda. 
B)  Agitation propaganda. 
C)  Religious propaganda. 
D)  Industrial propaganda. 
A)  Integration propaganda. 
B)  Agitation propaganda. 
C)  Religious propaganda. 
D)  Industrial propaganda.

Question 17

Richard Whately wrote, "Universally, a writer or speaker should endeavour to maintain the appearance of expressing himself, not as if he wanted to say something, but as if he had something to say."

Accepted Answer

A) True 
 B)False

Question 18

Fisher's narrative theory established which of the following elements of discourse as superior to argument?

Accepted Answer

A)  Narratives capture the experience in the world. 
B)  Probability and fidelity are acquired through culture and experience. 
C)  Narratives identify the villains. 
D)  Narratives work through suggestion and identification. 
A)  Narratives capture the experience in the world. 
B)  Probability and fidelity are acquired through culture and experience. 
C)  Narratives identify the villains. 
D)  Narratives work through suggestion and identification.

Question 19

A syllogism presents a major claim, a minor claim, and then a conclusion.

Accepted Answer

A) True 
 B)False

Question 20

Forensic communication focuses on eulogies and tributes.

Accepted Answer

A) True 
 B)False

Michael McGee wrote of mass consciousness and ideology created through ideographs.

The meaning of the word topos, according to Aristotle, is:

Explain Michael McGee's concept of the ideograph and how it creates mass consciousness.

Needs, attitudes, and beliefs are not relevant for persuasion applications.

Explain the Allegory of the Cave literally and then explain the meaning of it for persuasion.

Burke claimed that war required a myriad of constructive acts for each destructive one, which requires interlocking operations before each culminating blast.

Aristotle used inductive and deductive reasoning to determine what was probably true.

Artistic proofs are those illustrated with great graphics.

Political communication is deliberation on matters of state.

Source-message-receiver is the simplest communication model.

Agitation propaganda is an integrative form of this genre of communication.

Aristotle was known for which of the following?

Studying persuasion is a form of elitism.

Logic and proof of arguments have no place in persuasion because they belong in an argument class.

Explain Jacques Ellul's sociological theory of propaganda. Be specific in discussing the various types he outlined and give examples of how or when they were used.

According to Ellul, which kind of propaganda did Lenin, Hitler, and communist China under Mao use?

Richard Whately wrote, "Universally, a writer or speaker should endeavour to maintain the appearance of expressing himself, not as if he wanted to say something, but as if he had something to say."

Fisher's narrative theory established which of the following elements of discourse as superior to argument?

A syllogism presents a major claim, a minor claim, and then a conclusion.

Forensic communication focuses on eulogies and tributes.

Introduction to Persuasion in Everyday Practices

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters

Exam 2: Rhetorical Scholars: Perspectives on Rhetoric

Michael McGee wrote of mass consciousness and ideology created through ideographs.

The meaning of the word topos, according to Aristotle, is:

Explain Michael McGee's concept of the ideograph and how it creates mass consciousness.

Needs, attitudes, and beliefs are not relevant for persuasion applications.

Explain the Allegory of the Cave literally and then explain the meaning of it for persuasion.

Burke claimed that war required a myriad of constructive acts for each destructive one, which requires interlocking operations before each culminating blast.

Aristotle used inductive and deductive reasoning to determine what was probably true.

Artistic proofs are those illustrated with great graphics.

Political communication is deliberation on matters of state.

Source-message-receiver is the simplest communication model.

Agitation propaganda is an integrative form of this genre of communication.

Aristotle was known for which of the following?

Studying persuasion is a form of elitism.

Logic and proof of arguments have no place in persuasion because they belong in an argument class.

Explain Jacques Ellul's sociological theory of propaganda. Be specific in discussing the various types he outlined and give examples of how or when they were used.

According to Ellul, which kind of propaganda did Lenin, Hitler, and communist China under Mao use?

Richard Whately wrote, "Universally, a writer or speaker should endeavour to maintain the appearance of expressing himself, not as if he wanted to say something, but as if he had something to say."

Fisher's narrative theory established which of the following elements of discourse as superior to argument?

A syllogism presents a major claim, a minor claim, and then a conclusion.

Forensic communication focuses on eulogies and tributes.

Introduction to Persuasion in Everyday Practices

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters