Question 1

Advertisers are unaffected by national disasters such as Hurricane Katrina, 9/11, or the wars in Afghanistan and Iraq.

Accepted Answer

A) True 
 B)False

Question 2

Advertisers hope to build brand loyalty so that the word monopolizes all similar products, like Kleenex.

Accepted Answer

A) True 
 B)False

Question 3

Population diversification and the use of new media will challenge advertisers to:

Accepted Answer

A)  Hire ethnic marketing specialists. 
B)  Study foreign languages. 
C)  Train on social networks. 
D)  Study census trends. 
A)  Hire ethnic marketing specialists. 
B)  Study foreign languages. 
C)  Train on social networks. 
D)  Study census trends.

Question 4

The word "niche" derives from the Latin word meaning:

Accepted Answer

A)  Place. 
B)  Nest. 
C)  Trunk. 
D)  Age. 
A)  Place. 
B)  Nest. 
C)  Trunk. 
D)  Age.

Question 5

Some children have been attacked or even killed for their Air Jordan tennis shoes.

Accepted Answer

A) True 
 B)False

Question 6

Cyrus Curtis sold the Ladies' Home Journal for 25 cents compared to $3 or $4 because of ad subsidies.

Accepted Answer

A) True 
 B)False

Question 7

Name five regulatory agencies in the U.S. government that control advertising. Explain the function of each agency.

Accepted Answer

1. Federal Trade Commission (FTC) - The

Question 8

Newer research suggests that sex does not always sell, but rather causes viewers to ignore the commercials altogether in such shows as Sex and the City.

Accepted Answer

A) True 
 B)False

Question 9

Subliminal advertising has been found to be highly successful in laboratory tests.

Accepted Answer

A) True 
 B)False

Question 10

Explain the differences among advertising campaigns, political campaigns, and ideological campaigns.

Accepted Answer

Advertising campaigns, political campaig

Question 11

The Federal Trade Commission may take which of the following action to correct false advertising?

Accepted Answer

A)  Issue a cease-and-desist order. 
B)  Impose heavy fines. 
C)  Force firms to issue corrective messages to the public. 
D)  All of the above. 
A)  Issue a cease-and-desist order. 
B)  Impose heavy fines. 
C)  Force firms to issue corrective messages to the public. 
D)  All of the above.

Question 12

Advertisements subsidize media and make newspapers, magazines, and television more affordable.

Accepted Answer

A) True 
 B)False

Question 13

Some celebrities who have lost contracts with sponsors because of bad behavior are:

Accepted Answer

A)  Kate Moss. 
B)  Tiger Woods. 
C)  Kobe Bryant. 
D)  All of the above. 
A)  Kate Moss. 
B)  Tiger Woods. 
C)  Kobe Bryant. 
D)  All of the above.

Question 14

Endorsements can best be defined as which one of the following?

Accepted Answer

A)  Man-on-the-street opinions. 
B)  Super Bowl ads. 
C)  Testimonials from celebrities or others. 
D)  Consumer Reports information. 
A)  Man-on-the-street opinions. 
B)  Super Bowl ads. 
C)  Testimonials from celebrities or others. 
D)  Consumer Reports information.

Question 15

Sexy advertisements that show a lot of skin are consistent with the Stone Age theory that values reproduction, power, speed, and survival.

Accepted Answer

A) True 
 B)False

Question 16

Advertising began in the 19th century.

Accepted Answer

A) True 
 B)False

Question 17

The challenge in the 21st century to study psychographics involves:

Accepted Answer

A)  Urbanization and gentrification. 
B)  The loss of roots. 
C)  Multiculturalism and segmentation. 
D)  Lack of assimilation. 
A)  Urbanization and gentrification. 
B)  The loss of roots. 
C)  Multiculturalism and segmentation. 
D)  Lack of assimilation.

Question 18

The "third-person effect" is the belief that:

Accepted Answer

A)  There should be hidden appeals in ads. 
B)  Three people make ads more attractive. 
C)  Media affects other people but not you. 
D)  Media makes us more violent. 
A)  There should be hidden appeals in ads. 
B)  Three people make ads more attractive. 
C)  Media affects other people but not you. 
D)  Media makes us more violent.

Question 19

Explain the debate over using cartoon characters in children's ads. What solutions do psychologists propose to protect children?

Accepted Answer

The debate over using cartoon characters

Question 20

Ads do more than sell products; they also sell illusions, fantasies, and dreams.

Accepted Answer

A) True 
 B)False

Advertisers are unaffected by national disasters such as Hurricane Katrina, 9/11, or the wars in Afghanistan and Iraq.

Advertisers hope to build brand loyalty so that the word monopolizes all similar products, like Kleenex.

Population diversification and the use of new media will challenge advertisers to:

The word "niche" derives from the Latin word meaning:

Some children have been attacked or even killed for their Air Jordan tennis shoes.

Cyrus Curtis sold the Ladies' Home Journal for 25 cents compared to $3 or $4 because of ad subsidies.

Name five regulatory agencies in the U.S. government that control advertising. Explain the function of each agency.

Newer research suggests that sex does not always sell, but rather causes viewers to ignore the commercials altogether in such shows as Sex and the City.

Subliminal advertising has been found to be highly successful in laboratory tests.

Explain the differences among advertising campaigns, political campaigns, and ideological campaigns.

The Federal Trade Commission may take which of the following action to correct false advertising?

Advertisements subsidize media and make newspapers, magazines, and television more affordable.

Some celebrities who have lost contracts with sponsors because of bad behavior are:

Endorsements can best be defined as which one of the following?

Sexy advertisements that show a lot of skin are consistent with the Stone Age theory that values reproduction, power, speed, and survival.

Advertising began in the 19th century.

The challenge in the 21st century to study psychographics involves:

The "third-person effect" is the belief that:

Explain the debate over using cartoon characters in children's ads. What solutions do psychologists propose to protect children?

Ads do more than sell products; they also sell illusions, fantasies, and dreams.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Public Relations: Engineering Public Consent

Filters

Exam 10: Advertising: Integrated Marketing Communication IMC

Advertisers are unaffected by national disasters such as Hurricane Katrina, 9/11, or the wars in Afghanistan and Iraq.

Advertisers hope to build brand loyalty so that the word monopolizes all similar products, like Kleenex.

Population diversification and the use of new media will challenge advertisers to:

The word "niche" derives from the Latin word meaning:

Some children have been attacked or even killed for their Air Jordan tennis shoes.

Cyrus Curtis sold the Ladies' Home Journal for 25 cents compared to $3 or $4 because of ad subsidies.

Name five regulatory agencies in the U.S. government that control advertising. Explain the function of each agency.

Newer research suggests that sex does not always sell, but rather causes viewers to ignore the commercials altogether in such shows as Sex and the City.

Subliminal advertising has been found to be highly successful in laboratory tests.

Explain the differences among advertising campaigns, political campaigns, and ideological campaigns.

The Federal Trade Commission may take which of the following action to correct false advertising?

Advertisements subsidize media and make newspapers, magazines, and television more affordable.

Some celebrities who have lost contracts with sponsors because of bad behavior are:

Endorsements can best be defined as which one of the following?

Sexy advertisements that show a lot of skin are consistent with the Stone Age theory that values reproduction, power, speed, and survival.

Advertising began in the 19th century.

The challenge in the 21st century to study psychographics involves:

The "third-person effect" is the belief that:

Explain the debate over using cartoon characters in children's ads. What solutions do psychologists propose to protect children?

Ads do more than sell products; they also sell illusions, fantasies, and dreams.

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Public Relations: Engineering Public Consent

Filters