Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

One consistent finding in all communication theory and philosophy of communication is that the following is at the foundation of audience behavior:

Role playing is one method used to persuade others to empathize or understand another's position.

Explain the behavioral strategies that Gerald Miller used to analyze the impact of persuasion on audiences or the resistance to persuasion attempts.

The mere exposure theory backs up the old adage that "familiarity breeds contempt."

Discuss the elaboration likelihood model and the dual routes that a receiver may use to process a message.

Psychographics create profiles of groups like veterans, Baby Boomers, Generation Xers, and Generation Nexters.

Explain mere exposure theory and offer an example of either a product or a political campaign that used this strategy to reach intended audiences or consumers.

Explain A. H. Maslow's pyramid of needs and give examples of persuasive messages that are intended to address each of these five levels of needs. Your examples may be from advertising, political sources, or other any other fields.

Marketing researchers attempt to define niche markets for products.

Audience analysis has been going on since the ancient Greeks or earlier.

Explain the role that social scientists have played in extending knowledge in the field of communication. Explain one researcher's contribution and discuss how this was a breakthrough for other scholars.

The elaboration likelihood model (ELM) demonstrates that when the receiver is unable to critically examine the message through elaboration, he or she is more likely to:

Although credibility is composed of many factors, it can be defined simply as:

"Attitudes are to persuasion research what Elvis Presley is to rock-and-roll," Seiter and Gass claimed.

Demographics are concerned with values, attitudes, and lifestyles of audiences or consumers.

Lower-status speakers produce the most attitude change.

MBWA means "management by walking around," according to James Anderson.

Recent research shows a moderate to strong correlation between attitudes and behavior.

Some beliefs are fairly inconsequential in their impact on other beliefs.

Define what source credibility is, explain the various stages of ethos before, during, and after a presentation, and explain the significance of this concept to persuasion.