Question 1

The strategic management of product groups through trade partnerships is called _________________?

Accepted Answer

A)  Market segmentation 
B)  Market distribution 
C)  Category management 
D)  Category marketing 
A)  Market segmentation 
B)  Market distribution 
C)  Category management 
D)  Category marketing C

Question 2

What is a perfect competition?

Accepted Answer

A)  One in which there are no buyers or sellers with influence over prices 
B)  One in which there are many buyers or sellers with influence over prices 
C)  One in which there is one dominant buyer or seller with influence over prices 
D)  One in which there are two dominant buyers or sellers with influence over prices 
A)  One in which there are no buyers or sellers with influence over prices 
B)  One in which there are many buyers or sellers with influence over prices 
C)  One in which there is one dominant buyer or seller with influence over prices 
D)  One in which there are two dominant buyers or sellers with influence over prices A

Question 3

What is an order qualifier

Accepted Answer

A)  A characteristic which the customer does not expect 
B)  A characteristic which the customer expects as a minimum standard 
C)  A characteristic which the customer expects only in the best quality product or service 
D)  A characteristic which the customer is willing to pay more for 
A)  A characteristic which the customer does not expect 
B)  A characteristic which the customer expects as a minimum standard 
C)  A characteristic which the customer expects only in the best quality product or service 
D)  A characteristic which the customer is willing to pay more for B

Question 4

A characteristic of a product or service that directly contributes to winning business from customers is called ______________________

Accepted Answer

A)  An order qualifier 
B)  A winning characteristic 
C)  An order winner 
D)  A quality characteristic 
A)  An order qualifier 
B)  A winning characteristic 
C)  An order winner 
D)  A quality characteristic

Question 5

The ability of a product or service to meet customers' expectations is called _______________?

Accepted Answer

A)  Flexibility 
B)  Quality 
C)  Value 
D)  Dependability 
A)  Flexibility 
B)  Quality 
C)  Value 
D)  Dependability

Question 6

The 5 internal performance objectives analysed further by Neely (2008) are cost, quality, flexibility, speed and ________________?

Accepted Answer

A)  Variability 
B)  Tangibility 
C)  Dependability 
D)  Intangibility 
A)  Variability 
B)  Tangibility 
C)  Dependability 
D)  Intangibility

Question 7

A pharmaceutical company producing three different grades of aspirin tablet is an example of which type of flexibility?

Accepted Answer

A)  Mix flexibility 
B)  Output quality flexibility 
C)  Material quality flexibility 
D)  Deliverability flexibility 
A)  Mix flexibility 
B)  Output quality flexibility 
C)  Material quality flexibility 
D)  Deliverability flexibility

Question 8

The category of market segmentation concerned with consumer activity, opinion and values are called ________________variables?

Accepted Answer

A)  Demographic 
B)  Psychographic 
C)  Geographic 
D)  Behavioural 
A)  Demographic 
B)  Psychographic 
C)  Geographic 
D)  Behavioural

Question 9

A situation where there are several large sellers with control over the market is called __________________?

Accepted Answer

A)  A monopoly 
B)  A duopoly 
C)  An oligopoly 
D)  A Monopsony 
A)  A monopoly 
B)  A duopoly 
C)  An oligopoly 
D)  A Monopsony

Question 10

Which of the following quality characteristics identified by Neely (2008) refers to the ability of a product or service to absorb slight variations in conditions and still perform to specification?

Accepted Answer

A)  Serviceability 
B)  Conformance 
C)  Performance 
D)  Technical durability 
A)  Serviceability 
B)  Conformance 
C)  Performance 
D)  Technical durability

The strategic management of product groups through trade partnerships is called _________________?

What is a perfect competition?

What is an order qualifier

A characteristic of a product or service that directly contributes to winning business from customers is called ______________________

The ability of a product or service to meet customers' expectations is called _______________?

The 5 internal performance objectives analysed further by Neely (2008) are cost, quality, flexibility, speed and ________________?

A pharmaceutical company producing three different grades of aspirin tablet is an example of which type of flexibility?

The category of market segmentation concerned with consumer activity, opinion and values are called ________________variables?

A situation where there are several large sellers with control over the market is called __________________?

Which of the following quality characteristics identified by Neely (2008) refers to the ability of a product or service to absorb slight variations in conditions and still perform to specification?

Introduction to Operations Management

Operations Processes and Life Cycles

Locating, Designing, and Managing Facilities

Managing Supply Chain Relationships

Managing Materials and Inventory Performa

Managing Capacity and Demand

Managing the Service Encounter

Managing Quality

Managing the Workforce and Technology

Managing Projects, Crises, and Business Cont

Operations Strategy and International Oper

Lean, Agile, and Mass Customization Strategies

Innovation and Continuous Improvement

Filters

Exam 2: Winning Customers and Competing Effectively

The strategic management of product groups through trade partnerships is called _________________?

What is a perfect competition?

What is an order qualifier

A characteristic of a product or service that directly contributes to winning business from customers is called ______________________

The ability of a product or service to meet customers' expectations is called _______________?

The 5 internal performance objectives analysed further by Neely (2008) are cost, quality, flexibility, speed and ________________?

A pharmaceutical company producing three different grades of aspirin tablet is an example of which type of flexibility?

The category of market segmentation concerned with consumer activity, opinion and values are called ________________variables?

A situation where there are several large sellers with control over the market is called __________________?

Which of the following quality characteristics identified by Neely (2008) refers to the ability of a product or service to absorb slight variations in conditions and still perform to specification?

Introduction to Operations Management

Operations Processes and Life Cycles

Locating, Designing, and Managing Facilities

Managing Supply Chain Relationships

Managing Materials and Inventory Performa

Managing Capacity and Demand

Managing the Service Encounter

Managing Quality

Managing the Workforce and Technology

Managing Projects, Crises, and Business Cont

Operations Strategy and International Oper

Lean, Agile, and Mass Customization Strategies

Innovation and Continuous Improvement

Filters