Question 1

Budget is rarely a consideration when determining sample size.

Accepted Answer

A) True 
 B)False

Question 2

In addition to being interested in estimating sampling means,marketing researchers frequently are interested in estimating proportions or percentages.

Accepted Answer

A) True 
 B)False

Question 3

A(n)____________ normal distribution is a normal distribution with a mean of zero and a standard deviation of one.

Accepted Answer

A) Balanced 
B) Standard 
C) Stock 
D) Ordinary 
E) Outstanding 
A) Balanced 
B) Standard 
C) Stock 
D) Ordinary 
E) Outstanding

Question 4

The results of a sample can be used to generate which of the following concerning the population mean?

Accepted Answer

A) point estimate 
B) interval estimate 
C) dot estimate 
D) point and interval estimate 
E) interval and dot estimate 
A) point estimate 
B) interval estimate 
C) dot estimate 
D) point and interval estimate 
E) interval and dot estimate

Question 5

About 68% of the area under a standard normal curve covers one _________.

Accepted Answer

A) mean 
B) sample 
C) variance 
D) standard deviation 
E) median 
A) mean 
B) sample 
C) variance 
D) standard deviation 
E) median

Question 6

Higher levels of confidence generally require:

Accepted Answer

A) larger sample sizes. 
B) greater variance. 
C) smaller sample sizes. 
D) smaller standard deviation. 
A) larger sample sizes. 
B) greater variance. 
C) smaller sample sizes. 
D) smaller standard deviation.

Question 7

Which of the following is not a determinant of sample size for probability samples?

Accepted Answer

A) budget available 
B) research objectives 
C) rule of thumb 
D) all of these are determinants 
A) budget available 
B) research objectives 
C) rule of thumb 
D) all of these are determinants

Question 8

A researcher wants to know the average number of times per month respondents eat at fast food restaurants.The statistic that s/he is most interested in would be the_________.

Accepted Answer

A) variance 
B) mean 
C) standard deviation 
D) proportion 
A) variance 
B) mean 
C) standard deviation 
D) proportion

Question 9

All of the statistical methods for determining sample size in this chapter assume which of the following?

Accepted Answer

A) a large population 
B) a valid questionnaire 
C) simple random sampling 
D) stratified sampling 
E) none of these 
A) a large population 
B) a valid questionnaire 
C) simple random sampling 
D) stratified sampling 
E) none of these

Question 10

A researcher wants to estimate a population mean.The level of tolerable sampling error is 0.2 of a purchase occasion,with a confidence level of 95.44%.If the estimated population variance is 5 for the most important question in the study,what is the desired sample size?

Accepted Answer

1)at 95.44% confidence,Z = 2
2

Question 11

The normal distribution is bell-shaped and has only one mode.

Accepted Answer

A) True 
 B)False

Question 12

Online interviewing and Internet panels,along with social-media-driven sampling,have had no impact concerning feasible sample sizes.

Accepted Answer

A) True 
 B)False

Question 13

As the level of tolerable error increases in the sample means formula,the sample size required to represent a particular population is:

Accepted Answer

A) smaller 
B) larger 
C) about the same 
D) none of these 
A) smaller 
B) larger 
C) about the same 
D) none of these

Question 14

A particular normal distribution is not uniquely defined by its mean and standard deviation.

Accepted Answer

A) True 
 B)False

Question 15

Statistical power is the probability of making a type II error.

Accepted Answer

A) True 
 B)False

Question 16

Holding constant at a 95% level of confidence,if the standard deviation increases,then the sample size required to represent the population in question will be _______.

Accepted Answer

A) larger 
B) about the same 
C) smaller 
D) not applicable 
A) larger 
B) about the same 
C) smaller 
D) not applicable

Question 17

Assuming the research objectives of the study can be accomplished,researchers would much prefer to estimate the required sample size using the sample proportion formula rather than the sample means formula.Why?

Accepted Answer

The sample Means formula requires that t

Question 18

The proportional property of a normal distribution provides the basis for the statistical inferences.

Accepted Answer

A) True 
 B)False

Budget is rarely a consideration when determining sample size.

In addition to being interested in estimating sampling means,marketing researchers frequently are interested in estimating proportions or percentages.

A(n)____________ normal distribution is a normal distribution with a mean of zero and a standard deviation of one.

The results of a sample can be used to generate which of the following concerning the population mean?

About 68% of the area under a standard normal curve covers one _________.

Higher levels of confidence generally require:

Which of the following is not a determinant of sample size for probability samples?

A researcher wants to know the average number of times per month respondents eat at fast food restaurants.The statistic that s/he is most interested in would be the_________.

All of the statistical methods for determining sample size in this chapter assume which of the following?

A researcher wants to estimate a population mean.The level of tolerable sampling error is 0.2 of a purchase occasion,with a confidence level of 95.44%.If the estimated population variance is 5 for the most important question in the study,what is the desired sample size?

The normal distribution is bell-shaped and has only one mode.

Online interviewing and Internet panels,along with social-media-driven sampling,have had no impact concerning feasible sample sizes.

As the level of tolerable error increases in the sample means formula,the sample size required to represent a particular population is:

A particular normal distribution is not uniquely defined by its mean and standard deviation.

Statistical power is the probability of making a type II error.

Holding constant at a 95% level of confidence,if the standard deviation increases,then the sample size required to represent the population in question will be _______.

Assuming the research objectives of the study can be accomplished,researchers would much prefer to estimate the required sample size using the sample proportion formula rather than the sample means formula.Why?

The proportional property of a normal distribution provides the basis for the statistical inferences.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 14: Sample Size Determination

Budget is rarely a consideration when determining sample size.

In addition to being interested in estimating sampling means,marketing researchers frequently are interested in estimating proportions or percentages.

A(n)____________ normal distribution is a normal distribution with a mean of zero and a standard deviation of one.

The results of a sample can be used to generate which of the following concerning the population mean?

About 68% of the area under a standard normal curve covers one _________.

Higher levels of confidence generally require:

Which of the following is not a determinant of sample size for probability samples?

A researcher wants to know the average number of times per month respondents eat at fast food restaurants.The statistic that s/he is most interested in would be the_________.

All of the statistical methods for determining sample size in this chapter assume which of the following?

A researcher wants to estimate a population mean.The level of tolerable sampling error is 0.2 of a purchase occasion,with a confidence level of 95.44%.If the estimated population variance is 5 for the most important question in the study,what is the desired sample size?

The normal distribution is bell-shaped and has only one mode.

Online interviewing and Internet panels,along with social-media-driven sampling,have had no impact concerning feasible sample sizes.

As the level of tolerable error increases in the sample means formula,the sample size required to represent a particular population is:

A particular normal distribution is not uniquely defined by its mean and standard deviation.

Statistical power is the probability of making a type II error.

Holding constant at a 95% level of confidence,if the standard deviation increases,then the sample size required to represent the population in question will be _______.

Assuming the research objectives of the study can be accomplished,researchers would much prefer to estimate the required sample size using the sample proportion formula rather than the sample means formula.Why?

The proportional property of a normal distribution provides the basis for the statistical inferences.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters