Question 1

Which of the following systems is considered a subset of BI?

Accepted Answer

A)  RSS 
B)  CIS 
C)  AI 
D)  DSS 
A)  RSS 
B)  CIS 
C)  AI 
D)  DSS

Question 2

Data is said to be nonintegrated when it contains missing elements.

Accepted Answer

A) True 
 B)False

Question 3

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1-5)indicates that the customer frequently purchases expensive items.

Accepted Answer

A) True 
 B)False

Question 4

What is the difference between unsupervised data mining and supervised data mining?

Accepted Answer

With unsupervised data mining, analysts

Question 5

Explain how an RFM score is calculated on a scale of 1 to 5.

Accepted Answer

To produce an RFM score, the RFM analysi

Question 6

BI analysts often know much more about a BI system than the processes it supports.

Accepted Answer

A) True 
 B)False

Question 7

BI metadata is data about the source of the data, its format, its assumptions and constraints, and other facts about the data.

Accepted Answer

A) True 
 B)False

Question 8

The analysis activity in the reporting process is sophisticated and complex.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true about business intelligence systems?

Accepted Answer

A)  They help identify patterns in mountains of data. 
B)  Their use by private organizations is restricted by law. 
C)  They require highly trained analysts to uncover data patterns. 
D)  They are expensive to acquire due to the rising cost of data storage. 
A)  They help identify patterns in mountains of data. 
B)  Their use by private organizations is restricted by law. 
C)  They require highly trained analysts to uncover data patterns. 
D)  They are expensive to acquire due to the rising cost of data storage.

Question 10

Which of the following statements is true of the reporting process?

Accepted Answer

A)  It is generally accomplished with just operational data. 
B)  It creates unstructured reports and delivers them to users. 
C)  It involves the use of sophisticated statistical techniques. 
D)  Its objective is better prediction. 
A)  It is generally accomplished with just operational data. 
B)  It creates unstructured reports and delivers them to users. 
C)  It involves the use of sophisticated statistical techniques. 
D)  Its objective is better prediction.

Question 11

What are interactive analyses?

Accepted Answer

Interactive analyses use the same basic

Question 12

The data mining process uses advanced statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False

Question 13

A sales manager uses a bar chart to describe sales projections to his associates. This chart is an example of ________.

Accepted Answer

A)  dashboarding 
B)  visualization 
C)  simulation 
D)  augmented reality 
A)  dashboarding 
B)  visualization 
C)  simulation 
D)  augmented reality

Question 14

In an RFM analysis, what will be the M score of a customer who spends the least amount of money, when rated on a scale of 1 to 5?

Accepted Answer

A)  5 
B)  1 
C)  0 
D)  2 
A)  5 
B)  1 
C)  0 
D)  2

Question 15

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Accepted Answer

A)  decision tree 
B)  taxonomy 
C)  cluster 
D)  dashboard 
A)  decision tree 
B)  taxonomy 
C)  cluster 
D)  dashboard

Question 16

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5)assigned to a customer indicates that the customer ________.

Accepted Answer

A)  buys expensive items frequently 
B)  has not purchased anything recently but buys frequently 
C)  has not purchased anything recently 
D)  buys inexpensive items frequently 
A)  buys expensive items frequently 
B)  has not purchased anything recently but buys frequently 
C)  has not purchased anything recently 
D)  buys inexpensive items frequently

Question 17

An RFM analysis considers how recently a customer has ordered and how much the customer has spent.

Accepted Answer

A) True 
 B)False

Question 18

With ________, analysts do not create a model or hypothesis before running the analysis.

Accepted Answer

A)  interactive analytical processing 
B)  unsupervised data mining 
C)  supervised data mining 
D)  noninteractive analytical processing 
A)  interactive analytical processing 
B)  unsupervised data mining 
C)  supervised data mining 
D)  noninteractive analytical processing

Question 19

Regression analysis is a type of data mining analysis that measures the impact of a set of variables on another variable.

Accepted Answer

A) True 
 B)False

Which of the following systems is considered a subset of BI?

Data is said to be nonintegrated when it contains missing elements.

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1-5)indicates that the customer frequently purchases expensive items.

What is the difference between unsupervised data mining and supervised data mining?

Explain how an RFM score is calculated on a scale of 1 to 5.

BI analysts often know much more about a BI system than the processes it supports.

BI metadata is data about the source of the data, its format, its assumptions and constraints, and other facts about the data.

The analysis activity in the reporting process is sophisticated and complex.

Which of the following statements is true about business intelligence systems?

Which of the following statements is true of the reporting process?

What are interactive analyses?

The data mining process uses advanced statistical techniques to find patterns and relationships among data for classification and prediction.

A sales manager uses a bar chart to describe sales projections to his associates. This chart is an example of ________.

In an RFM analysis, what will be the M score of a customer who spends the least amount of money, when rated on a scale of 1 to 5?

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5)assigned to a customer indicates that the customer ________.

An RFM analysis considers how recently a customer has ordered and how much the customer has spent.

With ________, analysts do not create a model or hypothesis before running the analysis.

Regression analysis is a type of data mining analysis that measures the impact of a set of variables on another variable.

Introduction to MIS

Business Processes, Information Systems, and Information

Hardware, Software, and Networks

Database Processing

Using IS to Improve Processes

Supporting Processes with ERP Systems

Supporting the Procurement Process with SAP

Supporting the Sales Process with SAP

Collaboration Processes and Information Systems

The Impact of Web 2.0 and Social Media on Business Processes

MIS Management Processes: Process Management, Systems Development, and Security

Filters

Exam 11: Business Intelligence

Which of the following systems is considered a subset of BI?

Data is said to be nonintegrated when it contains missing elements.

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1-5)indicates that the customer frequently purchases expensive items.

What is the difference between unsupervised data mining and supervised data mining?

Explain how an RFM score is calculated on a scale of 1 to 5.

BI analysts often know much more about a BI system than the processes it supports.

BI metadata is data about the source of the data, its format, its assumptions and constraints, and other facts about the data.

The analysis activity in the reporting process is sophisticated and complex.

Which of the following statements is true about business intelligence systems?

Which of the following statements is true of the reporting process?

What are interactive analyses?

The data mining process uses advanced statistical techniques to find patterns and relationships among data for classification and prediction.

A sales manager uses a bar chart to describe sales projections to his associates. This chart is an example of ________.

In an RFM analysis, what will be the M score of a customer who spends the least amount of money, when rated on a scale of 1 to 5?

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5)assigned to a customer indicates that the customer ________.

An RFM analysis considers how recently a customer has ordered and how much the customer has spent.

With ________, analysts do not create a model or hypothesis before running the analysis.

Regression analysis is a type of data mining analysis that measures the impact of a set of variables on another variable.

Introduction to MIS

Business Processes, Information Systems, and Information

Hardware, Software, and Networks

Database Processing

Using IS to Improve Processes

Supporting Processes with ERP Systems

Supporting the Procurement Process with SAP

Supporting the Sales Process with SAP

Collaboration Processes and Information Systems

The Impact of Web 2.0 and Social Media on Business Processes

MIS Management Processes: Process Management, Systems Development, and Security

Filters