Exam 11: Business Intelligence

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Cluster analysis is an example of a(n)________ process.

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Data mining analyses are noninteractive.

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An OLAP report that displays information using three dimensions is called an OLAP ________.

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The reporting process creates unstructured reports.

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A decision tree is a hierarchical arrangement of criteria that predict a classification or a value.

(True/False)
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List the major activities in the informing process.

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What is OLAP?

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A BI server is used by an analyst to analyze data and produce the output.

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Market basket analysis is a technique used to determine sales patterns.

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Supervised data analysis is also known as data-driven analysis.

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Online analytical processing is a common term used for noninteractive reporting.

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Which of the following is a pure-play BI company?

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Augmented reality is a mashup of the real world supplemented by data about the objects in that world.

(True/False)
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Which of the following is the major difference between OLAP and RFM analysis?

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A digital dashboard is a(n)________.

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What is cluster analysis?

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Clickstream data is used to track everything the customer does at a Web site.

(True/False)
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A business intelligence system is an information system that supports business processes by consolidating and analyzing data in a large database to help users create information.

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Visualization is the live or indirect view of the real world augmented by computer-based data.

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Selling related products to customers is called ________.

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