Exam 11: Business Intelligence

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An informing process is separated from the other processes in an organization.

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Which of the following is the first activity in the informing process?

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The primary objective of a reporting process is predicting patterns and relationships in data.

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Problematic data that is presented for business intelligence is called clustered data.

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With an OLAP report, it is possible to drill down into data.

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Which of the following is NOT true about the informing process?

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Decision tree analysis is also called ________ because at each step the analysis divides itself into groups.

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Granularity refers to the ________.

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In an RFM analysis conducted on a scale of 1 to 5, an M score of 5 is assigned to 20 percent of the customers who spend the least on orders.

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The operational data collected by SAP is known as Business Objects.

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Oracle is an example of a pure-play BI company.

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Which of the following types of analyses is used in the reporting process?

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One of the applications of the data mining process is to predict products that tend to be purchased together.

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Which of the following companies is an emerging vendor in the BI market?

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Briefly describe the decision tree technique.

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________ analysis uses statistical techniques to identify groups of entities that have similar characteristics.

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The data mining process has the same activities as the reporting process.

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Analyzing patterns in databases is a function of business intelligence.

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Which of the following is an example of supervised data mining?

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What is a business intelligence system?

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