Exam 11: Business Intelligence

Business intelligence refers to an information system that supports a process called informing.

Postelection analysis is an example of supervised data mining.

An OLAP ________ is a characteristic or attribute of a measure.

The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5, on a scale of 1 to 5). Based on this information, which of the following is a valid conclusion?

An OLAP measure is the item that is to be summed, averaged, or otherwise processed in the OLAP report.

With unsupervised data mining, analysts create a model or hypothesis before running the analysis .

An OLAP measure is a(n)________.

List the five basic operations that a reporting process uses to analyze data.

Max visits a local electronics store to buy a new laptop. After deciding on a certain brand and model, the sales assistant also convinces him to buy a wireless router and a thumb drive. This situation is an example of ________.

Briefly describe the data mining process.

Regression analysis is an example of unsupervised data mining.

Cluster analysis is a common form of analysis used in the reporting process.

RFM analysis produces interactive reports to analyze purchasing patterns.

An organization uses SAP financial management software to store accounting details and Microsoft CRM software to record customer transactions. Managers face problems when they have to make decisions based on both sets of data, as the data are stored on two different platforms. Such data are referred to as ________ data.

What is an RFM analysis?

A data warehouse is a special type of database configured for business intelligence applications.

A data warehouse is specially designed to sort and retrieve large volumes of data.

Which of the following activities of the informing process is typically performed by end-users?

Which of the following statements is true of a BI system?

A digital dashboard is an electronic medium used to output data in the reporting process.