Question 1

The fourth stage in internationalization process is when the company______.

Accepted Answer

A)  forms an export department 
B)  makes an effort 
C)  establishes one or more sales subsidiaries 
D)  establishes production facilities abroad 
E)  hires independentagents 
A)  forms an export department 
B)  makes an effort 
C)  establishes one or more sales subsidiaries 
D)  establishes production facilities abroad 
E)  hires independentagents

Question 2

According to some researchers, top management begins to forcus on global opportunities when more than 15 percent of revenue comes from international market.

Accepted Answer

A) True 
 B)False

Question 3

Most brands are adapted to some extent to reflect significant differences in ________, competitive forces, and the legal and political environment.

Accepted Answer

A)  political and social mores 
B)  business mission, brand development 
C)  strategy, consumer behaviour 
D)  consumer behaviour, brand development 
E)  programs, marketing communications 
A)  political and social mores 
B)  business mission, brand development 
C)  strategy, consumer behaviour 
D)  consumer behaviour, brand development 
E)  programs, marketing communications

Question 4

Coca-Cola might want to charge 75 cents for Coke everywhere in the world, but this would mean quite different profit rates. Define price escalation and explain how it impacts Coke's pricing strategy.

Accepted Answer

When companies sell their goods abroad,t

Question 5

Regional Free Trade Zones have intensified in recent years. Name three of the most prominent trade organizations in existence today, as well as specific marketers who are benefiting from the agreements.

Accepted Answer

The Europe

Question 6

The company must also choose the countries to consider based on product, geography, income and populations, and political climate.

Accepted Answer

A) True 
 B)False

Question 7

Define the grey market and how it may affect the global marketing of branded products such as Adidas shoes and Dell computers.

Accepted Answer

The grey market consists of branded prod

Question 8

Export-management companies agree to manage a company's export activities for a fee.

Accepted Answer

A) True 
 B)False

Question 9

Companies such as Dell, Nortel, and The Body Shop, follow the waterfall approach to expansion. Explain this and the other approach at their disposal.

Accepted Answer

Companies can follow the waterfall appro

Question 10

General Foods introduced its standard powdered Jell-O in the British market only to find that British consumers prefer the solid wafer form. Define straight extension discussing its advantages and disadvantages.

Accepted Answer

Straight extension means introducing the

Question 11

A global marketer, such as Gillette, prefers to enter countries that: (1) rank high on market attractiveness; (2) are low in market risk; and (3)

Accepted Answer

A)  in which they would have a promotional advantage. 
B)  in which they would have a competitive advantage. 
C)  in which they would have a service advantage. 
D)  in which they have a product alliance. 
E)  in which they would have a pricing advantage. 
A)  in which they would have a promotional advantage. 
B)  in which they would have a competitive advantage. 
C)  in which they would have a service advantage. 
D)  in which they have a product alliance. 
E)  in which they would have a pricing advantage.

Question 12

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

Accepted Answer

A)  differences in marketing institutions. 
B)  differences in product performance. 
C)  differences in management's reaction to the marketplace. 
D)  differences in currency. 
E)  differences in language and consumer expectations. 
A)  differences in marketing institutions. 
B)  differences in product performance. 
C)  differences in management's reaction to the marketplace. 
D)  differences in currency. 
E)  differences in language and consumer expectations.

Question 13

Most firms work with a(n) ________ and enter a nearby or similar country.

Accepted Answer

A)  franchisee 
B)  import/export department 
C)  contractual export department 
D)  management contract 
E)  independent agent 
A)  franchisee 
B)  import/export department 
C)  contractual export department 
D)  management contract 
E)  independent agent

Question 14

A company can enter a foreign market through ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the ________ operates according to the requirements of the licensor.

Accepted Answer

A)  contract manufactures/licensor 
B)  franchising/franchisee 
C)  management contracts/firm 
D)  contract management/firm 
E)  joint venture/firm 
A)  contract manufactures/licensor 
B)  franchising/franchisee 
C)  management contracts/firm 
D)  contract management/firm 
E)  joint venture/firm

Question 15

The "whole channel concept for international marketing" includes the following steps:

Accepted Answer

A)  sellers to channels between nations to final buyers. 
B)  sellers to channels within foreign nations to final buyers. 
C)  seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers. 
D)  seller to marketing headquarters to channels within foreign markets to final buyers. 
E)  sellers to international markets to channels within foreign nations to final buyers. 
A)  sellers to channels between nations to final buyers. 
B)  sellers to channels within foreign nations to final buyers. 
C)  seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers. 
D)  seller to marketing headquarters to channels within foreign markets to final buyers. 
E)  sellers to international markets to channels within foreign nations to final buyers.

Question 16

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market; (2) a multinational strategy treats the world as a portfolio of national opportunities; and (3)

Accepted Answer

A)  a "regcal" strategy standardizes broad brand concepts but customizes for regional differences. 
B)  a "glocal" strategy standardizes certain elements and localizes other elements. 
C)  the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate's contribution in the marketing plan. 
D)  a local strategy standardizes all of the local elements. 
E)  assumes that there are no "local" or multinational differences in formulating the marketing mix. 
A)  a "regcal" strategy standardizes broad brand concepts but customizes for regional differences. 
B)  a "glocal" strategy standardizes certain elements and localizes other elements. 
C)  the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate's contribution in the marketing plan. 
D)  a local strategy standardizes all of the local elements. 
E)  assumes that there are no "local" or multinational differences in formulating the marketing mix.

Question 17

Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?

Accepted Answer

A)  sprinkler approach 
B)  born global strategy 
C)  waterfall approach 
D)  triad market strategy 
E)  first mover strategy 
A)  sprinkler approach 
B)  born global strategy 
C)  waterfall approach 
D)  triad market strategy 
E)  first mover strategy

Question 18

The major decisions in international marketing include which of the following steps?

Accepted Answer

A)  deciding on the marketing program 
B)  deciding whether to go abroad 
C)  deciding how to enter the market. 
D)  deciding which markets to enter 
E)  all of the above 
A)  deciding on the marketing program 
B)  deciding whether to go abroad 
C)  deciding how to enter the market. 
D)  deciding which markets to enter 
E)  all of the above

Question 19

One of the best ways to initiate or extend export activities used to be to

Accepted Answer

A)  exhibit at an overseas trade show. 
B)  leverage Canadian embassies in Europe. 
C)  partner with international suppliers. 
D)  acquire foreign subsidiaries. 
E)  produce an international catalogue. 
A)  exhibit at an overseas trade show. 
B)  leverage Canadian embassies in Europe. 
C)  partner with international suppliers. 
D)  acquire foreign subsidiaries. 
E)  produce an international catalogue.

Question 20

The use of media requires international adaptation because media availability varies from country to country. Norway, Belgium, and France do not allow cigarettes and alcohol to be advertised on TV. Norway and Sweden regulate TV advertising

Accepted Answer

A)  using women in advertising. 
B)  not allowed to direct at children under 12. 
C)  between the hours of 9 p.m. and 6 a.m. 
D)  regarding content and clarity. 
E)  for those under the age of majority. 
A)  using women in advertising. 
B)  not allowed to direct at children under 12. 
C)  between the hours of 9 p.m. and 6 a.m. 
D)  regarding content and clarity. 
E)  for those under the age of majority.

Exam 21: Tapping into Global Markets

The fourth stage in internationalization process is when the company______.

According to some researchers, top management begins to forcus on global opportunities when more than 15 percent of revenue comes from international market.

Most brands are adapted to some extent to reflect significant differences in ________, competitive forces, and the legal and political environment.

Coca-Cola might want to charge 75 cents for Coke everywhere in the world, but this would mean quite different profit rates. Define price escalation and explain how it impacts Coke's pricing strategy.

Regional Free Trade Zones have intensified in recent years. Name three of the most prominent trade organizations in existence today, as well as specific marketers who are benefiting from the agreements.

The company must also choose the countries to consider based on product, geography, income and populations, and political climate.

Define the grey market and how it may affect the global marketing of branded products such as Adidas shoes and Dell computers.

Export-management companies agree to manage a company's export activities for a fee.

Companies such as Dell, Nortel, and The Body Shop, follow the waterfall approach to expansion. Explain this and the other approach at their disposal.

General Foods introduced its standard powdered Jell-O in the British market only to find that British consumers prefer the solid wafer form. Define straight extension discussing its advantages and disadvantages.

A global marketer, such as Gillette, prefers to enter countries that: (1) rank high on market attractiveness; (2) are low in market risk; and (3)

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

Most firms work with a(n) ________ and enter a nearby or similar country.

A company can enter a foreign market through ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the ________ operates according to the requirements of the licensor.

The "whole channel concept for international marketing" includes the following steps:

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market; (2) a multinational strategy treats the world as a portfolio of national opportunities; and (3)

Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?

The major decisions in international marketing include which of the following steps?

One of the best ways to initiate or extend export activities used to be to

The use of media requires international adaptation because media availability varies from country to country. Norway, Belgium, and France do not allow cigarettes and alcohol to be advertised on TV. Norway and Sweden regulate TV advertising

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Position

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Marketing Offerings

Managing a Holistic Marketing Organization

Filters

A company can enter a foreign market through , which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the operates according to the requirements of the licensor.