Bartlett and Ghoshal Have Identified Three Organizational Strategies for International

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market; (2) a multinational strategy treats the world as a portfolio of national opportunities; and (3)

A) a "regcal" strategy standardizes broad brand concepts but customizes for regional differences.
B) a "glocal" strategy standardizes certain elements and localizes other elements.
C) the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate's contribution in the marketing plan.
D) a local strategy standardizes all of the local elements.
E) assumes that there are no "local" or multinational differences in formulating the marketing mix.

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