Disadvantages to Global Marketing Include Differences in Consumer Needs, Wants

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

A) differences in marketing institutions.
B) differences in product performance.
C) differences in management's reaction to the marketplace.
D) differences in currency.
E) differences in language and consumer expectations.

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