Exam 9: Survey Research

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Administration and staff supervision in a telephone interview are simpler than in a face-to-face interview study.

(True/False)
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In a structured or standardized interview, the interviewer should

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The General Social Survey (GSS), described throughout Chapter 9,

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The principal difference between a trend study and a panel study is whether or not the same individuals are surveyed over time.

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What is a serious weakness that surveys share with experiments?

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Most surveys are structured, which means that

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The purpose of pretesting is to check for associations among variables to see if a larger study is worth doing.

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Most survey interviews are unstructured.

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Response effects are most likely be a problem in __________ surveys, and supervision and quality control are least likely to be a problem in __________ surveys.

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Interviewer training may be combined with pretesting the survey instrument.

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A good cover letter for a mailed questionnaire would do all but which of the following?

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What are the principal arguments pro and con regarding the use of standardized interviewing procedures?

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Face-to-face interviews tend to have higher response rates than other survey modes.

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A major consideration in choosing a survey mode is coverage error.

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Which survey mode is likely to produce the least error in terms of coverage and nonresponse?

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Compared with face-to-face interview studies, telephone interview studies

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