Question 1

What is the major wording problem with the following question: "How satisfied are you with the number and fairness of the tests in this course?"

Accepted Answer

A)  inappropriate vocabulary 
B)  leading question 
C)  insensitive wording 
D)  lack of precision 
E)  double-barreled 
A)  inappropriate vocabulary 
B)  leading question 
C)  insensitive wording 
D)  lack of precision 
E)  double-barreled E

Question 2

To economize on space and time, questions should be worded when possible so that they address two or more issues simultaneously.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is consistent with Grice's relevance principle?

Accepted Answer

A)  Respondents voluntarily answer "don't know" if this option is not explicitly offered. 
B)  Respondents see the numerical scale values of a question as pertinent to the interpretation of the question. 
C)  Respondents use the option "Other_____(please explain)" when the listed alternatives do not match their true feelings. 
D)  Respondents respond differently to a general question when it is preceded by a specific question than when the general question is asked first. 
A)  Respondents voluntarily answer "don't know" if this option is not explicitly offered. 
B)  Respondents see the numerical scale values of a question as pertinent to the interpretation of the question. 
C)  Respondents use the option "Other_____(please explain)" when the listed alternatives do not match their true feelings. 
D)  Respondents respond differently to a general question when it is preceded by a specific question than when the general question is asked first. B

Question 4

A follow-up probe such as "What did you think I meant by 'stopping smoking'?" is most likely to be used during which phase of survey research?

Accepted Answer

A)  cognitive interviewing pretesting 
B)  field pretesting 
C)  interviewer training 
D)  actual data collection 
A)  cognitive interviewing pretesting 
B)  field pretesting 
C)  interviewer training 
D)  actual data collection

Question 5

It is unethical for researchers to use survey questions developed by other researchers.

Accepted Answer

A) True 
 B)False

Question 6

Schuman and Scott found nearly identical responses to a closed-ended question and a similarly worded open-ended question.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following questions is field pretesting least likely to address?

Accepted Answer

A)  Is the language of questions appropriate for the target population? 
B)  Are transitions smooth and informative? 
C)  Are there questions that respondents resist answering? 
D)  Is a respondent's gender related to his or her responses to questions? 
A)  Is the language of questions appropriate for the target population? 
B)  Are transitions smooth and informative? 
C)  Are there questions that respondents resist answering? 
D)  Is a respondent's gender related to his or her responses to questions?

Question 8

Which of the following is not recommended as a way of resolving the frame of reference problem in survey instruments?

Accepted Answer

A)  reason analysis 
B)  telescoping 
C)  funnel sequence of questions 
D)  inverted funnel sequence of questions 
A)  reason analysis 
B)  telescoping 
C)  funnel sequence of questions 
D)  inverted funnel sequence of questions

Question 9

According to the textbook, indirect questions are

Accepted Answer

A)  based on the notion of projection. 
B)  easier to code than direct questions. 
C)  frequently used in modern survey research. 
D)  relatively high in reliability and validity. 
A)  based on the notion of projection. 
B)  easier to code than direct questions. 
C)  frequently used in modern survey research. 
D)  relatively high in reliability and validity.

Question 10

The development of closed-ended questions requires considerable knowledge of respondents before the data are collected.

Accepted Answer

A) True 
 B)False

Question 11

In cognitive interviewing, interviewers interview themselves by imagining how they would interpret and answer the questions.

Accepted Answer

A) True 
 B)False

Question 12

Indirect questions are rarely used in survey research today.

Accepted Answer

A) True 
 B)False

Question 13

Cognitive interviewing procedures are better at diagnosing problems than providing solutions.

Accepted Answer

A) True 
 B)False

Question 14

What is the major wording problem with the following survey question: "Is the leadership in your family matriarchal, patriarchal, or egalitarian?"

Accepted Answer

A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled 
E)  insensitive wording 
A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled 
E)  insensitive wording

Question 15

Open-ended questions work best

Accepted Answer

A)  in questionnaires and in the later stages of research. 
B)  with less motivated respondents. 
C)  when respondents vary widely in their knowledge or prior thought on an issue. 
D)  with large samples that generate a wide variety of responses. 
A)  in questionnaires and in the later stages of research. 
B)  with less motivated respondents. 
C)  when respondents vary widely in their knowledge or prior thought on an issue. 
D)  with large samples that generate a wide variety of responses.

Question 16

Describe the conditions when it is best to use (a) open-ended questions and (b) closed-ended questions in survey research.

Accepted Answer

(a) Open-ended questions are best used i

Question 17

Respondent and interviewer debriefings

Accepted Answer

A)  inform respondents and interviewers of the true objectives of the survey, much like the debriefing session in an experiment. 
B)  provide different perspectives on question-and-answer problems with a survey instrument. 
C)  enable field supervisors to evaluate the effectiveness of interviewers. 
D)  prepare respondents and interviewers to perform their proper roles during an interview. 
A)  inform respondents and interviewers of the true objectives of the survey, much like the debriefing session in an experiment. 
B)  provide different perspectives on question-and-answer problems with a survey instrument. 
C)  enable field supervisors to evaluate the effectiveness of interviewers. 
D)  prepare respondents and interviewers to perform their proper roles during an interview.

Question 18

Arranging questions in a funnel sequence is one way to control for a respondent's frame of reference.

Accepted Answer

A) True 
 B)False

Question 19

Social desirability and acquiescence response tendencies draw attention to

Accepted Answer

A)  difficulties respondents have in understanding open-ended questions. 
B)  biases produced by the form and/or content of survey questions. 
C)  problems with indirect questions. 
D)  the need for filter and contingency questions. 
A)  difficulties respondents have in understanding open-ended questions. 
B)  biases produced by the form and/or content of survey questions. 
C)  problems with indirect questions. 
D)  the need for filter and contingency questions.

Question 20

According to rational choice theory, __________ behavior is likely when questions are difficult and the respondent's motivation is low; __________ behavior is likely when questions are easily answered and the respondent's motivation is high.

Accepted Answer

A)  satisficing; optimizing 
B)  optimizing; satisficing 
C)  antagonistic; cooperative 
D)  optimizing; cooperative 
E)  satisficing; antagonistic 
A)  satisficing; optimizing 
B)  optimizing; satisficing 
C)  antagonistic; cooperative 
D)  optimizing; cooperative 
E)  satisficing; antagonistic

What is the major wording problem with the following question: "How satisfied are you with the number and fairness of the tests in this course?"

To economize on space and time, questions should be worded when possible so that they address two or more issues simultaneously.

Which of the following is consistent with Grice's relevance principle?

A follow-up probe such as "What did you think I meant by 'stopping smoking'?" is most likely to be used during which phase of survey research?

It is unethical for researchers to use survey questions developed by other researchers.

Schuman and Scott found nearly identical responses to a closed-ended question and a similarly worded open-ended question.

Which of the following questions is field pretesting least likely to address?

Which of the following is not recommended as a way of resolving the frame of reference problem in survey instruments?

According to the textbook, indirect questions are

The development of closed-ended questions requires considerable knowledge of respondents before the data are collected.

In cognitive interviewing, interviewers interview themselves by imagining how they would interpret and answer the questions.

Indirect questions are rarely used in survey research today.

Cognitive interviewing procedures are better at diagnosing problems than providing solutions.

What is the major wording problem with the following survey question: "Is the leadership in your family matriarchal, patriarchal, or egalitarian?"

Open-ended questions work best

Describe the conditions when it is best to use (a) open-ended questions and (b) closed-ended questions in survey research.

Respondent and interviewer debriefings

Arranging questions in a funnel sequence is one way to control for a respondent's frame of reference.

Social desirability and acquiescence response tendencies draw attention to

According to rational choice theory, behavior is likely when questions are difficult and the respondent's motivation is low; behavior is likely when questions are easily answered and the respondent's motivation is high.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

Exam 10: Survey Instrumentation

What is the major wording problem with the following question: "How satisfied are you with the number and fairness of the tests in this course?"

To economize on space and time, questions should be worded when possible so that they address two or more issues simultaneously.

Which of the following is consistent with Grice's relevance principle?

A follow-up probe such as "What did you think I meant by 'stopping smoking'?" is most likely to be used during which phase of survey research?

It is unethical for researchers to use survey questions developed by other researchers.

Schuman and Scott found nearly identical responses to a closed-ended question and a similarly worded open-ended question.

Which of the following questions is field pretesting least likely to address?

Which of the following is not recommended as a way of resolving the frame of reference problem in survey instruments?

According to the textbook, indirect questions are

The development of closed-ended questions requires considerable knowledge of respondents before the data are collected.

In cognitive interviewing, interviewers interview themselves by imagining how they would interpret and answer the questions.

Indirect questions are rarely used in survey research today.

Cognitive interviewing procedures are better at diagnosing problems than providing solutions.

What is the major wording problem with the following survey question: "Is the leadership in your family matriarchal, patriarchal, or egalitarian?"

Open-ended questions work best

Describe the conditions when it is best to use (a) open-ended questions and (b) closed-ended questions in survey research.

Respondent and interviewer debriefings

Arranging questions in a funnel sequence is one way to control for a respondent's frame of reference.

Social desirability and acquiescence response tendencies draw attention to

According to rational choice theory, __________ behavior is likely when questions are difficult and the respondent's motivation is low; __________ behavior is likely when questions are easily answered and the respondent's motivation is high.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

According to rational choice theory, behavior is likely when questions are difficult and the respondent's motivation is low; behavior is likely when questions are easily answered and the respondent's motivation is high.