Question 1

One way to increase return rates in questionnaire studies is to reduce costs for the respondent.

Accepted Answer

A) True 
 B)False

Question 2

Like experiments, surveys are susceptible to reactive measurement effects.

Accepted Answer

A) True 
 B)False

Question 3

Face-to-face interviewing is the most expensive and time-consuming mode of survey research.

Accepted Answer

A) True 
 B)False

Question 4

Social researchers today are more apt to do a secondary analysis than to conduct an original survey themselves.

Accepted Answer

A) True 
 B)False

Question 5

The General Social Survey (GSS), described throughout Chapter 9,

Accepted Answer

A)  focuses on political behavior and attitudes. 
B)  has a target population consisting of all undergraduate students in the United States. 
C)  is primarily of interest to market researchers. 
D)  was designed to make high-quality survey data available for secondary analysis 
A)  focuses on political behavior and attitudes. 
B)  has a target population consisting of all undergraduate students in the United States. 
C)  is primarily of interest to market researchers. 
D)  was designed to make high-quality survey data available for secondary analysis

Question 6

Standardization prevents respondents from misinterpreting the meaning of survey questions.

Accepted Answer

A) True 
 B)False

Question 7

The best rule of thumb on follow-up mailings in mail surveys is that

Accepted Answer

A)  researchers should use as many follow-ups as necessary to achieve a satisfactory response rate. 
B)  more than one follow-up is ineffective and may anger respondents. 
C)  more than three follow-up mailings is generally fruitless. 
D)  a copy of the questionnaire should be included with each follow-up. 
A)  researchers should use as many follow-ups as necessary to achieve a satisfactory response rate. 
B)  more than one follow-up is ineffective and may anger respondents. 
C)  more than three follow-up mailings is generally fruitless. 
D)  a copy of the questionnaire should be included with each follow-up.

Question 8

By automating many of the interviewer's tasks, computer-assisted personal and telephone interviewing (CAPI and CATI)

Accepted Answer

A)  reduce interviewer mistakes such as asking questions in the wrong order and recording inappropriate responses. 
B)  eliminate biases due to respondents' reactions to the interviewer's gender, race, and personality. 
C)  increase the need for staff supervision and feedback. 
D)  reduce the degree of rapport between interviewer and respondent. 
A)  reduce interviewer mistakes such as asking questions in the wrong order and recording inappropriate responses. 
B)  eliminate biases due to respondents' reactions to the interviewer's gender, race, and personality. 
C)  increase the need for staff supervision and feedback. 
D)  reduce the degree of rapport between interviewer and respondent.

Question 9

Among the various survey designs, panel surveys have two unique problems consisting of __________ and __________.

Accepted Answer

A)  attrition; panel conditioning 
B)  cohort effects; delayed response 
C)  panel routinization; testing effects 
D)  unreliable measurement; attitude change 
A)  attrition; panel conditioning 
B)  cohort effects; delayed response 
C)  panel routinization; testing effects 
D)  unreliable measurement; attitude change

Question 10

Surveys may be used for both descriptive and explanatory research.

Accepted Answer

A) True 
 B)False

Question 11

Mixed-mode surveys

Accepted Answer

A)  are of limited use because of their added cost. 
B)  are recommended when the timeliness of the survey is important. 
C)  may be used to screen and locate respondents and to increase response rates. 
D)  have declined in popularity because they tend to compound survey error. 
A)  are of limited use because of their added cost. 
B)  are recommended when the timeliness of the survey is important. 
C)  may be used to screen and locate respondents and to increase response rates. 
D)  have declined in popularity because they tend to compound survey error.

Question 12

Interviewer training consists mostly of teaching interviewers how to detect whether respondents are telling the truth.

Accepted Answer

A) True 
 B)False

Question 13

Some social scientists are critical of the practice of standardized interviewing because

Accepted Answer

A)  there is no evidence that shows that it reduces interviewer error. 
B)  it can lead interviewers to disregard respondents' misinterpretations of questions. 
C)  it ignores different interviewer styles. 
D)  it restricts the form and content of the questions that may be asked. 
E)  it prevents respondents from making different interpretations of questions. 
A)  there is no evidence that shows that it reduces interviewer error. 
B)  it can lead interviewers to disregard respondents' misinterpretations of questions. 
C)  it ignores different interviewer styles. 
D)  it restricts the form and content of the questions that may be asked. 
E)  it prevents respondents from making different interpretations of questions.

Question 14

To gain the cooperation of nonrespondents, survey researchers

Accepted Answer

A)  may make numerous follow-up attempts to reach them. 
B)  have found that more than one follow-up is not cost effective. 
C)  use follow-ups in telephone surveys, but not in FTF or mail surveys. 
D)  never attempt to convert clear refusals to participate. 
A)  may make numerous follow-up attempts to reach them. 
B)  have found that more than one follow-up is not cost effective. 
C)  use follow-ups in telephone surveys, but not in FTF or mail surveys. 
D)  never attempt to convert clear refusals to participate.

Question 15

Which of the following procedures is recommended in a standardized interview?

Accepted Answer

A)  Pull the respondent back on track if he or she strays from the point of the question. 
B)  Change the wording of the question if it seems appropriate for a particular respondent. 
C)  Change the order of questions if a respondent's answer suggests a question that appears later in the interview. 
D)  To save time, record responses to open-ended questions immediately after the interview is completed rather than during the interview. 
A)  Pull the respondent back on track if he or she strays from the point of the question. 
B)  Change the wording of the question if it seems appropriate for a particular respondent. 
C)  Change the order of questions if a respondent's answer suggests a question that appears later in the interview. 
D)  To save time, record responses to open-ended questions immediately after the interview is completed rather than during the interview.

Question 16

Cross-sectional survey designs are to longitudinal survey designs as __________ is to __________.

Accepted Answer

A)  panel study; trend study 
B)  explanatory; descriptive 
C)  contextual; sociometric 
D)  one survey; two or more surveys 
A)  panel study; trend study 
B)  explanatory; descriptive 
C)  contextual; sociometric 
D)  one survey; two or more surveys

Question 17

A good way to minimize interviewer bias is to withhold information about the general purpose of the study.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not an advantage of survey research?

Accepted Answer

A)  feasibility of large samples 
B)  detailed social description 
C)  broad scope of possible topics 
D)  flexible data analysis 
E)  nonreactive measurement 
A)  feasibility of large samples 
B)  detailed social description 
C)  broad scope of possible topics 
D)  flexible data analysis 
E)  nonreactive measurement

Question 19

Suppose the Office of Student Involvement at your college has decided to submit a grant proposal to conduct a campus survey of student volunteering. The aims of the survey are to document volunteering among current students-who volunteers, the kinds of volunteer activities in which students engage, and their motivations for volunteering. They have hired you as a research consultant to help them prepare the proposal. Carefully describe what you would recommend regarding (a) type of survey design, (b) choice of survey mode, and (c) sampling design. Be sure to justify your recommendations by describing the pros and cons of each.

Accepted Answer

a) For the type of survey design, I woul

Question 20

The General Social Survey is an adjunct to the decennial census that is conducted every ten years.

Accepted Answer

A) True 
 B)False

One way to increase return rates in questionnaire studies is to reduce costs for the respondent.

Like experiments, surveys are susceptible to reactive measurement effects.

Face-to-face interviewing is the most expensive and time-consuming mode of survey research.

Social researchers today are more apt to do a secondary analysis than to conduct an original survey themselves.

The General Social Survey (GSS), described throughout Chapter 9,

Standardization prevents respondents from misinterpreting the meaning of survey questions.

The best rule of thumb on follow-up mailings in mail surveys is that

By automating many of the interviewer's tasks, computer-assisted personal and telephone interviewing (CAPI and CATI)

Among the various survey designs, panel surveys have two unique problems consisting of and .

Surveys may be used for both descriptive and explanatory research.

Mixed-mode surveys

Interviewer training consists mostly of teaching interviewers how to detect whether respondents are telling the truth.

Some social scientists are critical of the practice of standardized interviewing because

To gain the cooperation of nonrespondents, survey researchers

Which of the following procedures is recommended in a standardized interview?

Cross-sectional survey designs are to longitudinal survey designs as is to .

A good way to minimize interviewer bias is to withhold information about the general purpose of the study.

Which of the following is not an advantage of survey research?

The General Social Survey is an adjunct to the decennial census that is conducted every ten years.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Instrumentation

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

Exam 9: Survey Research

One way to increase return rates in questionnaire studies is to reduce costs for the respondent.

Like experiments, surveys are susceptible to reactive measurement effects.

Face-to-face interviewing is the most expensive and time-consuming mode of survey research.

Social researchers today are more apt to do a secondary analysis than to conduct an original survey themselves.

The General Social Survey (GSS), described throughout Chapter 9,

Standardization prevents respondents from misinterpreting the meaning of survey questions.

The best rule of thumb on follow-up mailings in mail surveys is that

By automating many of the interviewer's tasks, computer-assisted personal and telephone interviewing (CAPI and CATI)

Among the various survey designs, panel surveys have two unique problems consisting of __________ and __________.

Surveys may be used for both descriptive and explanatory research.

Mixed-mode surveys

Interviewer training consists mostly of teaching interviewers how to detect whether respondents are telling the truth.

Some social scientists are critical of the practice of standardized interviewing because

To gain the cooperation of nonrespondents, survey researchers

Which of the following procedures is recommended in a standardized interview?

Cross-sectional survey designs are to longitudinal survey designs as __________ is to __________.

A good way to minimize interviewer bias is to withhold information about the general purpose of the study.

Which of the following is not an advantage of survey research?

The General Social Survey is an adjunct to the decennial census that is conducted every ten years.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Instrumentation

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

Among the various survey designs, panel surveys have two unique problems consisting of and .

Cross-sectional survey designs are to longitudinal survey designs as is to .