Question 1

Ideological signs enlist support for the status quo by transforming history into nature.

Accepted Answer

A) True 
 B)False

Question 2

Barthes held that the relationship between nonverbal signifiers and signifieds was:

Accepted Answer

A)  arbitrary. 
B)  quasi-arbitrary. 
C)  causal. 
D)  symbiotic. 
A)  arbitrary. 
B)  quasi-arbitrary. 
C)  causal. 
D)  symbiotic.

Question 3

According to Roland Barthes' theory, a descriptive sign without ideological content is called the connotative sign system.

Accepted Answer

A) True 
 B)False

Question 4

According to Barthes, all semiological systems are mythic.

Accepted Answer

A) True 
 B)False

Question 5

Semiologists disagree as to whether there is any logical connection between the image of the signifier and the content of the signified. What is your opinion? Defend your stand.

Accepted Answer

As a semiologist, I believe that there i

Question 6

What is the relationship among a sign, a signifier, and a signified?

Accepted Answer

The relationship among a sign, a signifi

Question 7

According to Roland Barthes, signified is the physical form of the sign as we perceive it through our senses.

Accepted Answer

A) True 
 B)False

Question 8

What are the dominant values of our culture and how are they reinforced by seemingly innocuous signs? Provide examples from the media.

Accepted Answer

The dominant values of our culture often

Question 9

Mythic communication is unable to imagine anything alien, novel, or other.

Accepted Answer

A) True 
 B)False

Question 10

Griffin uses the example of the yellow ribbon to:

Accepted Answer

A)  illustrate a second-order semiological system. 
B)  argue that some signs are non-mythic. 
C)  suggest that new symbols arise every day. 
D)  demonstrate that subversive semiotic systems are eventually co-opted by mainstream society. 
A)  illustrate a second-order semiological system. 
B)  argue that some signs are non-mythic. 
C)  suggest that new symbols arise every day. 
D)  demonstrate that subversive semiotic systems are eventually co-opted by mainstream society.

Question 11

According to American philosopher Charles Sanders Peirce, iconic signs have a perceived resemblance with the objects they portray.

Accepted Answer

A) True 
 B)False

Question 12

In Barthes' view, mythic signs typically:

Accepted Answer

A)  idealize some previous semiological structure. 
B)  produce new values for society. 
C)  reinforce the dominant values of their culture. 
D)  question the legitimacy of the status quo. 
A)  idealize some previous semiological structure. 
B)  produce new values for society. 
C)  reinforce the dominant values of their culture. 
D)  question the legitimacy of the status quo.

Question 13

In a secondary (connotative) system, the meaning of the original denotative system is impoverished.

Accepted Answer

A) True 
 B)False

Question 14

Douglas Kellner uses Barthes' approach to support his claim that Madonna's media image perpetuates negative stereotypes of women.

Accepted Answer

A) True 
 B)False

Exam 26: Semiotics

Ideological signs enlist support for the status quo by transforming history into nature.

Barthes held that the relationship between nonverbal signifiers and signifieds was:

According to Roland Barthes' theory, a descriptive sign without ideological content is called the connotative sign system.

According to Barthes, all semiological systems are mythic.

Semiologists disagree as to whether there is any logical connection between the image of the signifier and the content of the signified. What is your opinion? Defend your stand.

What is the relationship among a sign, a signifier, and a signified?

According to Roland Barthes, signified is the physical form of the sign as we perceive it through our senses.

What are the dominant values of our culture and how are they reinforced by seemingly innocuous signs? Provide examples from the media.

Mythic communication is unable to imagine anything alien, novel, or other.

Griffin uses the example of the yellow ribbon to:

According to American philosopher Charles Sanders Peirce, iconic signs have a perceived resemblance with the objects they portray.

In Barthes' view, mythic signs typically:

In a secondary (connotative) system, the meaning of the original denotative system is impoverished.

Douglas Kellner uses Barthes' approach to support his claim that Madonna's media image perpetuates negative stereotypes of women.

Launching Your Study of Communication Theory

Talk About Theory

Weighing the Words

Mapping the Territory Seven Traditions in the Field of Communication Theory

Symbolic Interactionism

Coordinated Management of Meaning Cmm

Expectancy Violations Theory

Social Penetration Theory

Uncertainty Reduction Theory

Social Information Processing Theory

Relational Dialectics Theory

Communication Privacy Management Theory

Media Multiplexity Theory

Social Judgment Theory

Elaboration Likelihood Model

Cognitive Dissonance Theory

Functional Perspective on Group Decision Making

Symbolic Convergence Theory

Cultural Approach to Organizations

Communicative Constitution of Organizations

Critical Theory of Communication in Organizations

The Rhetoric

Dramatism

Narrative Paradigm

Media Ecology

Cultural Studies

Uses and Gratifications

Cultivation Theory

Agenda-Setting Theory

Genderlect Styles

Standpoint Theory

Muted Group Theory

Communication Accommodation Theory

Face-Negotiation Theory

CC-Cultural Theory

Common Threads in Comm Theories

Filters