Exam 14: Social Judgment Theory

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Membership in a group with a known stand is an indication of a:

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Although social judgment theory is rich in practical application, it lacks an intuitive appeal.

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Steve is a member of Opportunity International, an organization that provides opportunities for people in chronic poverty through small business loans. This would suggest that he has a ________ on the issue of helping the poor.

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Describe the effect of source credibility on the process of making social judgments. What are the implications of this finding for persuasion?

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________ is a perceptual distortion that leads to polarization of ideas, whereas ________ is the opposite error in judgment that takes place when a message falls within the latitude of acceptance.

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According to Muzafer Sherif, assimilation happens only when a message falls within the latitude of rejection and contrast takes place when a message falls within the latitude of acceptance.

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Griffin writes that "the effects of high ego-involvement on perception may be similar to those of low cognitive complexity." What are the implications of this claim? What are the ramifications for those who are highly dedicated to causes, particularly in terms of their ability to communicate?

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People who hold extreme opinions on either side of an issue almost always care deeply.

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High source credibility has the effect of:

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When dealing with highly ego-involved people, the only way to stimulate large-scale change is through a series of small, successive movements.

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A person's ________ of acceptance, rejection, or noncommitment reflects the cognitive structure of opinions.

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Judging how close or how far a message is from one's own anchored position is the first stage of attitude change.

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Which of the following was stated as an ethical absolute by German philosopher Immanuel Kant?

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________ is defined as the mistaken idea that everyone else is doing or thinking something that they aren't.

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People with high ________ on a particular issue likely see it as central or important to their life.

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Sherif warns that because of the boomerang effect, ________.

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Since highly committed people tend to have large latitudes of rejection, any message that falls within that range will be perceived by them as more discrepant from their anchor than it really is.

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Which of the following statements is true about the latitude of noncommitment?

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You and I have very different opinions on water conservation-I say, "Who cares, I'm entitled to water my lawn" and you say, "Endangered species are more important than green grass." According to Sherif, what should you do to help me change my mind?

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Sherif states that the most dramatic, widespread, and enduring cases of attitude change involve reference groups with differing values. Why would this be the case? Can you provide an example from personal experience?

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