Exam 30: Agenda-Setting Theory

Which of the following groups are NOT considered important agenda-setters?

At the second level of agenda-setting, the media:

In analyzing the public's priorities, McCombs and Shaw considered the opinions of voters who were:

How do the agendas of the mass media get set in the first place?

Ultimately, what are the (causal) relationships among the following variables: the media's agendas, what the public thinks about, how the public thinks about what it thinks about?

What connections can you see among agenda setting, framing, and cultivation?

Although some reporters frame a story by the personal attributes of public figures they select to describe, others are more objective.

In order for the agenda-setting function hypothesis to be established as a causal relationship, a lag in public priorities behind media agenda must be observed.

Recent agenda-setting research suggests that the media not only set the agenda for what issues are important, but also make some aspects of those issues more salient than the others.

According to agenda-setting, public agenda follows ________.

Discuss the research methodology used in McCombs and Shaw's original agenda-setting research. How has the methodology been altered by subsequent researchers?

How might McLuhan approach agenda-setting research?

The need for orientation arises from:

With the rise of new media, agenda-setting no longer exists.

Recently, McCombs has concluded that:

Agenda-setting theory states that the media establish the importance of some issues more effectively than others. Why is this the case? Provide examples.

In the digital era, agenda-setting theory does not measure up to its claims because:

What is agenda-setting theory? What are its two levels? Provide an example. Why is this topic important to you?

In comparison to readers of traditional print media, readers of electronic media:

For McCombs and Shaw, an important story in the newspapers would be: