Exam 30: Agenda-Setting Theory

How might McCombs and Shaw react to Gerbner's cultivation theory?

Recent experimental studies have ruled out the possibility that public priorities are set by media priorities.

What might Berger's uncertainty reduction theory say regarding agenda-setting? Does the public allow the discourse to be guided in order to reduce collective uncertainty?

In agenda-setting research, it is critical to establish how public priorities lag behind the media agenda. Why is this distinction so important? What does it mean and how would you establish the presence of a lag through empirical research?

People with a high need for orientation tend to be resistant to the media's political priorities.

The early mantra of agenda setting was "the media aren't very successful in telling us what to think, but ________."

According to Katz, uses & grats are indicative of media use. How might these differing needs also affect the media ability to mold our agendas?

Compare McCombs and Shaw's general approach to theory building and research with Hall's.

Justify why the gap identified between public agenda and media agenda necessitates an extensive research.

"When compared to the standards for evaluating an objective theory, agenda-setting theory fares well." Elaborate further on this statement.

The public's perception of professional basketball has been affected by the television network's agenda.

Imagine that Marshall McLuhan, George Gerbner, and Stuart Hall crash Maxwell McCombs' graduate seminar on agenda setting. Instantly they break into a lively discussion of the subject of the day-framing. How does it go?

In their initial research, McCombs and Shaw only found that there was a correlation between the media and the public agendas.

Proof of the definite chain of influence from the media to the general public was provided by:

Maxwell McCombs and Donald Shaw found that agenda-setting takes place in three ways. At the third level, the media:

________ are computer programs that decide which material appears in search engines, social media feeds, and elsewhere on the Internet.

Analyze the assertion that cultivation, agenda setting, and cultural studies address different pieces of the same process. Are they all pointing to the possibility of a unified media theory? What would such a theory look like? Is it possible or even appropriate?

Theodore White, who wrote the definitive account of four U.S. presidential elections, concluded that the media shaped those election campaigns.

Discuss the concept of framing. In what ways is it relevant to agenda-setting theory? What does Griffin mean when he states that "framing is not an option"?

________ refers to the social process by which we combine agendas from various sources to create pictures of the world that fit our experiences and preferences.