Question 1

Hall claims that survey research can be useful in explaining the power of multinational corporations over consumers.

Accepted Answer

A) True 
 B)False

Question 2

Marxist scholars are dedicated to empowering those who are marginalized in society.

Accepted Answer

A) True 
 B)False

Question 3

Compare Hall's adherence to his ideas and works on cultural studies with that of Marshall McLuhan's.

Accepted Answer

Stuart Hall and Marshall McLuhan were bo

Question 4

According to Hall, any cultural theory that deconstructs the current structure of media research establishments should be loudly denounced as supporting the power structure of the elite.

Accepted Answer

A) True 
 B)False

Question 5

Discuss Hall's claim that discourse makes meaning. What role do the mass media play in this process? How is this function of discourse connected to social power?

Accepted Answer

Hall's claim that discourse makes meanin

Question 6

How would Hall account for the trend toward "reality" television?

Accepted Answer

Stuart Hall, a prominent cultural theori

Question 7

What is Hall's take on Marxism?

Accepted Answer

A)  He suggests it oversimplifies the role of economic determinism but still stands by the idea of the haves and the have-nots. 
B)  He argues against its basic and secondary premises completely. 
C)  He advocates that Marxism is destructive to anyone except the least powerful. 
D)  He would rather see the triumph of capitalism than further Marxist ideology. 
A)  He suggests it oversimplifies the role of economic determinism but still stands by the idea of the haves and the have-nots. 
B)  He argues against its basic and secondary premises completely. 
C)  He advocates that Marxism is destructive to anyone except the least powerful. 
D)  He would rather see the triumph of capitalism than further Marxist ideology.

Question 8

Though he doesn't see the powerless as able to enact widespread change, Hall does advocate that one way the audience can reclaim some power is how they decode. He suggests that they can operate within the dominant code, apply a negotiable code, or ________.

Accepted Answer

substitute an opposi

Question 9

Hall's most positive contribution to mass communication study is his constant reminder that it is futile to talk about meaning without considering power at the same time.

Accepted Answer

A) True 
 B)False

Question 10

Hall places less emphasis on rationality and more emphasis on ________.

Accepted Answer

The answer of Hall places less emphasis on rationality and...

Question 11

Hall claims that mainstream communication research serves the myth of democratic pluralism. Identify and discuss a theory you have encountered so far in this book that validates this claim and a theory that challenges it.

Accepted Answer

One theory that validates Hall's claim i

Question 12

Hall doubts social scientists' potential to find any useful answers to important questions about media influence.

Accepted Answer

A) True 
 B)False

Question 13

Hall used the term "________" in the dual sense of speaking out on oppression and linking that subjugation with the communication media.

Accepted Answer

A)  connotate 
B)  articulate 
C)  information 
D)  overdetermination 
A)  connotate 
B)  articulate 
C)  information 
D)  overdetermination

Question 14

Preponderant influence or domination, especially of one nation over another, is:

Accepted Answer

A)  totalitarianism. 
B)  ideology. 
C)  consensus. 
D)  hegemony. 
A)  totalitarianism. 
B)  ideology. 
C)  consensus. 
D)  hegemony.

Question 15

Hall used the term "hegemony" to:

Accepted Answer

A)  refer to a deliberate and overtly coercive plot for biased reporting. 
B)  refer to the practice of various media platforms combining forces to uncover a truth. 
C)  describe the subtle sway of society's haves over its have-nots. 
D)  indicate that mass media becomes a reflection of consensus that already exists. 
A)  refer to a deliberate and overtly coercive plot for biased reporting. 
B)  refer to the practice of various media platforms combining forces to uncover a truth. 
C)  describe the subtle sway of society's haves over its have-nots. 
D)  indicate that mass media becomes a reflection of consensus that already exists.

Exam 27: Cultural Studies

Hall claims that survey research can be useful in explaining the power of multinational corporations over consumers.

Marxist scholars are dedicated to empowering those who are marginalized in society.

Compare Hall's adherence to his ideas and works on cultural studies with that of Marshall McLuhan's.

According to Hall, any cultural theory that deconstructs the current structure of media research establishments should be loudly denounced as supporting the power structure of the elite.

Discuss Hall's claim that discourse makes meaning. What role do the mass media play in this process? How is this function of discourse connected to social power?

How would Hall account for the trend toward "reality" television?

What is Hall's take on Marxism?

Though he doesn't see the powerless as able to enact widespread change, Hall does advocate that one way the audience can reclaim some power is how they decode. He suggests that they can operate within the dominant code, apply a negotiable code, or ________.

Hall's most positive contribution to mass communication study is his constant reminder that it is futile to talk about meaning without considering power at the same time.

Hall places less emphasis on rationality and more emphasis on ________.

Hall claims that mainstream communication research serves the myth of democratic pluralism. Identify and discuss a theory you have encountered so far in this book that validates this claim and a theory that challenges it.

Hall doubts social scientists' potential to find any useful answers to important questions about media influence.

Hall used the term "________" in the dual sense of speaking out on oppression and linking that subjugation with the communication media.

Preponderant influence or domination, especially of one nation over another, is:

Hall used the term "hegemony" to:

Launching Your Study of Communication Theory

Talk About Theory

Weighing the Words

Mapping the Territory Seven Traditions in the Field of Communication Theory

Symbolic Interactionism

Coordinated Management of Meaning Cmm

Expectancy Violations Theory

Social Penetration Theory

Uncertainty Reduction Theory

Social Information Processing Theory

Relational Dialectics Theory

Communication Privacy Management Theory

Media Multiplexity Theory

Social Judgment Theory

Elaboration Likelihood Model

Cognitive Dissonance Theory

Functional Perspective on Group Decision Making

Symbolic Convergence Theory

Cultural Approach to Organizations

Communicative Constitution of Organizations

Critical Theory of Communication in Organizations

The Rhetoric

Dramatism

Narrative Paradigm

Media Ecology

Semiotics

Uses and Gratifications

Cultivation Theory

Agenda-Setting Theory

Genderlect Styles

Standpoint Theory

Muted Group Theory

Communication Accommodation Theory

Face-Negotiation Theory

CC-Cultural Theory

Common Threads in Comm Theories

Filters