Question 1

Richard Petty and John Cacioppo believe motivation and ability strongly increase the likelihood that a message will be elaborated in the minds of listeners.

Accepted Answer

A) True 
 B)False

Question 2

Richard Petty and John Cacioppo refer to biased elaboration as:

Accepted Answer

A)  top-down thinking. 
B)  bottom-up thinking. 
C)  exponential thinking. 
D)  oppositional thinking. 
A)  top-down thinking. 
B)  bottom-up thinking. 
C)  exponential thinking. 
D)  oppositional thinking.

Question 3

Petty and Cacioppo claim that most messages receive middle-ground attention between the cognitive and peripheral poles, but there is a trade-off. What is this trade-off? Explain using an example from your experience.

Accepted Answer

The trade-off that Petty and Cacioppo re

Question 4

Which route-the central or the peripheral-handles more messages? Why?

Accepted Answer

The central and peripheral routes are co

Question 5

Richard Petty and John Cacioppo define messages that generate favorable thoughts when heard and scrutinized as:

Accepted Answer

A)  objective messages. 
B)  biased messages. 
C)  strong messages. 
D)  weak messages. 
A)  objective messages. 
B)  biased messages. 
C)  strong messages. 
D)  weak messages.

Question 6

Compare and contrast the central and peripheral routes. What kinds of messages does each handle?

Accepted Answer

The central and peripheral routes are tw

Question 7

The path of cognitive processing that involves scrutiny of message content is defined as the:

Accepted Answer

A)  peripheral route. 
B)  diffuse route. 
C)  direct route. 
D)  central route. 
A)  peripheral route. 
B)  diffuse route. 
C)  direct route. 
D)  central route.

Question 8

Most messages are processed ________.

Accepted Answer

The answer of Most messages are processed ________....

Exam 15: Elaboration Likelihood Model

Richard Petty and John Cacioppo believe motivation and ability strongly increase the likelihood that a message will be elaborated in the minds of listeners.

Richard Petty and John Cacioppo refer to biased elaboration as:

Petty and Cacioppo claim that most messages receive middle-ground attention between the cognitive and peripheral poles, but there is a trade-off. What is this trade-off? Explain using an example from your experience.

Which route-the central or the peripheral-handles more messages? Why?

Richard Petty and John Cacioppo define messages that generate favorable thoughts when heard and scrutinized as:

Compare and contrast the central and peripheral routes. What kinds of messages does each handle?

The path of cognitive processing that involves scrutiny of message content is defined as the:

Most messages are processed ________.

Launching Your Study of Communication Theory

Talk About Theory

Weighing the Words

Mapping the Territory Seven Traditions in the Field of Communication Theory

Symbolic Interactionism

Coordinated Management of Meaning Cmm

Expectancy Violations Theory

Social Penetration Theory

Uncertainty Reduction Theory

Social Information Processing Theory

Relational Dialectics Theory

Communication Privacy Management Theory

Media Multiplexity Theory

Social Judgment Theory

Cognitive Dissonance Theory

Functional Perspective on Group Decision Making

Symbolic Convergence Theory

Cultural Approach to Organizations

Communicative Constitution of Organizations

Critical Theory of Communication in Organizations

The Rhetoric

Dramatism

Narrative Paradigm

Media Ecology

Semiotics

Cultural Studies

Uses and Gratifications

Cultivation Theory

Agenda-Setting Theory

Genderlect Styles

Standpoint Theory

Muted Group Theory

Communication Accommodation Theory

Face-Negotiation Theory

CC-Cultural Theory

Common Threads in Comm Theories

Filters