Question 1

According to Marshall McLuhan, a transition from the present age into a complete electronic age will take another ________.

Accepted Answer

A)  200 years 
B)  50 years 
C)  100 years 
D)  10 years 
A)  200 years 
B)  50 years 
C)  100 years 
D)  10 years

Question 2

McLuhan was widely accepted academically, but failed to connect with popular thinking.

Accepted Answer

A) True 
 B)False

Question 3

McLuhan felt that the electronic media were retribalizing the human race.

Accepted Answer

A) True 
 B)False

Question 4

McLuhan believed that the course of history was determined by:

Accepted Answer

A)  modes of production. 
B)  localities of living. 
C)  changes in technology. 
D)  conceptions of time. 
A)  modes of production. 
B)  localities of living. 
C)  changes in technology. 
D)  conceptions of time.

Question 5

McLuhan's aphorism "The medium is the message" suggests that:

Accepted Answer

A)  the channel is more influential than the content it carries. 
B)  television is the most effective form of communication ever invented. 
C)  print culture was superior to the global village. 
D)  television is a hot medium. 
A)  the channel is more influential than the content it carries. 
B)  television is the most effective form of communication ever invented. 
C)  print culture was superior to the global village. 
D)  television is a hot medium.

Question 6

Scholars suggest that we may be in the ________ age, the next epoch in human history.

Accepted Answer

A)  digital 
B)  Internet 
C)  multimedia 
D)  web 
A)  digital 
B)  Internet 
C)  multimedia 
D)  web

Question 7

McLuhan proposed that we have entered the digital age.

Accepted Answer

A) True 
 B)False

Question 8

Does McLuhan create a romanticized (or perhaps paternalistic) notion of the lives of so-called "primitive" people?

Accepted Answer

Marshall McLuhan, the Canadian philosoph

Question 9

Postman, unlike McLuhan, believed that media ecology should make moral judgments.

Accepted Answer

A) True 
 B)False

Question 10

________ is McLuhan's most notable or memorable aphorism.

Accepted Answer

"The mediu

Question 11

What are the major strengths and weaknesses of McLuhan's theory?

Accepted Answer

Marshall McLuhan's theory of media and c

Exam 25: Media Ecology

According to Marshall McLuhan, a transition from the present age into a complete electronic age will take another ________.

McLuhan was widely accepted academically, but failed to connect with popular thinking.

McLuhan felt that the electronic media were retribalizing the human race.

McLuhan believed that the course of history was determined by:

McLuhan's aphorism "The medium is the message" suggests that:

Scholars suggest that we may be in the ________ age, the next epoch in human history.

McLuhan proposed that we have entered the digital age.

Does McLuhan create a romanticized (or perhaps paternalistic) notion of the lives of so-called "primitive" people?

Postman, unlike McLuhan, believed that media ecology should make moral judgments.

________ is McLuhan's most notable or memorable aphorism.

What are the major strengths and weaknesses of McLuhan's theory?

Launching Your Study of Communication Theory

Talk About Theory

Weighing the Words

Mapping the Territory Seven Traditions in the Field of Communication Theory

Symbolic Interactionism

Coordinated Management of Meaning Cmm

Expectancy Violations Theory

Social Penetration Theory

Uncertainty Reduction Theory

Social Information Processing Theory

Relational Dialectics Theory

Communication Privacy Management Theory

Media Multiplexity Theory

Social Judgment Theory

Elaboration Likelihood Model

Cognitive Dissonance Theory

Functional Perspective on Group Decision Making

Symbolic Convergence Theory

Cultural Approach to Organizations

Communicative Constitution of Organizations

Critical Theory of Communication in Organizations

The Rhetoric

Dramatism

Narrative Paradigm

Semiotics

Cultural Studies

Uses and Gratifications

Cultivation Theory

Agenda-Setting Theory

Genderlect Styles

Standpoint Theory

Muted Group Theory

Communication Accommodation Theory

Face-Negotiation Theory

CC-Cultural Theory

Common Threads in Comm Theories

Filters