Exam 7: Business Marketing

Bàbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells.It breeds and sells young chicks to farmers all over Europe who want to sell eggs in local markets.When consumers began to worry about cholesterol content and stopped eating as many eggs,the demand for the Tetra hen also declined.This would be an example of _____ demand.

Which of the following statements does NOT describe the business market?

While consumer and business markets differ in many ways,the volatility of demand for products is about the same for each type of market.

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

Briefly describe the four major categories of customers in business marketing.Give examples of companies or organizations in each category.

NAICS is an industry classification system used by most nations of the world.

The Barter Company (TBC)located in Kennesaw,Georgia acts as a broker between companies that want to trade products or services.Companies must be a TBC member,and there is a one-time fee to join.The Barter Company charges a brokerage fee on each transaction facilitated.The Barter Company is an example of a (n):

The use of the Internet to facilitate activities between organizations has evolved and grown rapidly throughout its short history.Define B2B e-commerce and discuss the evolution of e-business initiatives.

In the past 24 years,Mothers Work has grown from a small,mail-order catalog business headquartered inside the founder's home,to the world's largest seller of maternity apparel,with nearly 1,600 locations.In terms of the business market,Mothers Work would be best classified as a(n):

Lucent Technologies Because AT&T Corporation wanted to become a big player in the booming market for outsourcing computer services,it set up Lucent Technologies to manage corporate clients' worldwide computer networks.Lucent Technologies assists corporations in global network and computer management by drawing on AT&T's worldwide digital network and its computer hardware and software businesses.It also relies on the expertise of technicians at Bell Laboratories. -Refer to Lucent Technologies.Consumers utilizing the First National Bank of Chicago to purchase U.S.Treasury bonds will affect the demand for and use of the AT&T network computer system capabilities.This is called:

One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs and is often called the _____ market.

Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled,the price of paint only rose an average of 5 percent,and the demand for both paint and the chemical that eliminates mold and mildew remained stable.The demand for this chemical is:

Which of the following is the best example of a modified-rebuy situation?

Shimano sells the fishing and golfing equipment it manufactures to sporting goods stores,which in turn sell the equipment to anglers and golfers.Shimano is engaged in business marketing.

If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product),this would be an attempt to influence secondary demand.

According to the text,another commonly used name for producers is:

_____ is the primary promotional method for the sale of all business products.

In terms of how business buyers evaluate products and suppliers,the most important criterion is:

The government uses a system called NAICS to classify North American business establishments.NAICS stands for:

For a product to be called a business product,it must be used to manufacture other products,become part of another product,or facilitate the normal operations of a firm.