Exam 7: Business Marketing

Claas is Europe's largest manufacturer of combine harvesters.As farming becomes more professional and more intensive,farmers are buying more sophisticated machines,which Claas can supply.The expensive machines sold by Claas would be examples of:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Lubricants used to maintain the machinery that produces cartons would be an example of _____.

Unprocessed extractive or agricultural products,such as copper,peanuts,soybean,bauxite,fruits,ore,etc.,that become part of finished products are examples of:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.As long as there is a demand for Dunkin' Donuts,there will be demand for their dozen-donut cartons,which will ensure demand for paper to manufacture into cartons.This is an example of _____ demand.

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors, queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.When Etruscan sells railing to contractors to use in building loading docks in accordance with federal government regulations,it is selling to:

Corn refiners buy shelled corn and convert it into a variety of products,including high fructose corn syrup.The refiners then sell the syrup to soda and food product companies for use in foods and beverages.The corn refiners represent the _____ sector of the business market.

A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera,Mac computer,and microphone for the selling center lab #2 just like we did for lab #1. This buying situation should be described as a:

In Japan,reciprocity and personal relationships contribute to the development of:

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.For a corporation that has been giving its key customers Claxton fruitcakes since 1950,placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity must occur each year.

The reseller market is the same as the retailer market.

Metalcrafter Enterprise manufactures stamped brass door plates,brass numbers,and other decorative brass trim for homes.Every month Metalcrafter purchases sheets of brass,which are classified as:

Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford.A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades.This increase in price has not affected sales volume for wiper blades.The price change did not change demand for windshield wiper blades because demand for this product by business customers is:

OEM stands for operationally efficient marketing.

Items that are ready for assembly and that retain their identities when incorporated into another product are called component parts.

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles.Decreased production in turn reduces Huffy's demand for bicycle seats.This is because the products in this situation have _____ demand.

Discuss how businesses measure online success.

Caterpillar,the manufacturer of earthmoving equipment,uses completed drivetrains (engines-transmissions-axles),drivetrain components,electronic controls,hydraulic and electrohydraulic components and systems,cooling systems,and undercarriage track systems produced by other organizations in its manufacturing process.Caterpillar is an example of a(n):

Business buyers use a variety of criteria to evaluate alternative products and suppliers.The three most important criteria,in order of importance,are usually:

All of the following are demand characteristics of business markets EXCEPT:

Copying machines,personal computers,and fax machines are typically classified as _____ because they are not expensive,have short useful lives,and are frequently purchased from local distributors.