Exam 7: Business Marketing

Which of the following is the BEST example of an installation?

_____ are consumable,inexpensive,and often standardized items that do not become part of the final product.

Harold works as a new business manager for a manufacturer of marine lubricants.He often talks to several different people before he locates someone who can give him a purchase order or a refusal.In terms of the buying center,he has the most trouble identifying the _____ for his services.

For a police department,firearms,computers,printers,fax machines,and patrol vehicles are all examples of _____ because they are shown as expenses on the yearly accounting statements.

An acute shortage of heavy-duty tires is threatening to disrupt operations in mining and construction sites around the world.According to one mine operator,"I've got the coal and market,and I have the trucks to haul the coal,but I don't have the tires.I'd be willing to pay double the price if I could get the tires I need." The demand for heavy-duty tires is:

A new-buy situation refers to the:

A _____ buying situation is normally less critical and less time-consuming than a new-buy situation but does require some change in the original good or service.

The first two digits of a NAICS code designate an industry group,such as fiber,yarn,and thread mills.

A small retailer hired an accountant to run its payroll and pay its taxes.The accountant provided the retailer with:

A decline in the availability of tungsten will slow production of light filaments,which will in turn reduce the demand for light bulbs.This is an example of fluctuating demand.

Individual producers of raw materials have great flexibility in pricing their products.

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors, queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe.For these companies,Etruscan railing is:

One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.The fresh tomatoes it buys from growers are examples of:

Southern Fireworks Manufacture Company in Liuyang,China provides fireworks for companies in America such as Premier Pyrotechnics in Richland,Missouri.This means that Southern is a (n):

You have started raising your first litter of AKC registered Chihuahuas.You want to sell your puppies to the locally owned and operated pet store,Pets and People.How do you find the buyer?

The reintroduction of an intermediary between producers and users is called:

Lucent Technologies Because AT&T Corporation wanted to become a big player in the booming market for outsourcing computer services,it set up Lucent Technologies to manage corporate clients' worldwide computer networks.Lucent Technologies assists corporations in global network and computer management by drawing on AT&T's worldwide digital network and its computer hardware and software businesses.It also relies on the expertise of technicians at Bell Laboratories. -Refer to Lucent Technologies.Lucent Technologies sells:

The Internet has eliminated the need for distributors.

What is a strategic alliance? How is it linked to relationship marketing?

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.An increase in the price of Partac Peat will not affect the demand for the product because many groundskeepers believe there is no substitute for the product.Thus,demand for Partac Peat is: