Exam 7: Business Marketing

The government sector (federal,state and local)is a minor segment of the business market

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors, queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan has experienced a strong increase in railing sales as a result of the growth of college football.This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand.

The _____ is the set of all persons in an organization who become involved in the purchasing process.

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.A sales representative from a paper producing company calls on Rock-Tenn routinely every month to review their ordering needs.The monthly sale of paper to Rock-Tenn would constitute a:

The demand for consumer goods often affects the demand for business products.This characteristic of business markets is called _____ demand.

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance.For this manufacturer,rice flour,which will be used in its manufacturing process,is a(n)

Describe the reseller market.Why do businesses use the services of business product distributors?

Which of the following is the BEST example of accessory equipment?

A Brazilian manufacturer of solar cells used as a renewable source of energy in all types of structures would like to begin distribution and sales in the United States,Canada,and Mexico.The manufacturer has hired you to investigate NAICS data for such products in North America.What is the NAICS system? What other helpful kinds of information can be found in this source?

FAA The Federal Aviation Administration has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris Corporation,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to FAA.The FAA is what type of business buyer?

If Ford purchased the same number of brakes from NUCAP on a regular basis,it would be participating in a straight rebuy.

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -The demand for Rock-Tenn's cardboard cartons depends on how many Dunkin' Donuts,Chick-fil-A waffle fries and Chinese take-out meals consumers order.This is an example of _____ demand.

Products that have had some processing,are used directly in the production of other products,and do not retain their identity in the final product are called:

A dog food manufacturer purchases processed meat by-products that it uses in the manufacture of a dry dog food.These processed meat by-products are examples of:

Before toll-free telephone numbers and the Internet were used as commercial tools,fliers usually purchased airline tickets from travel agents.Travel agents no longer receive a commission from the airlines for selling tickets to consumers.This is an example of:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.As demand for their products increased due to rising plastic prices,Rock-Tenn had to acquire other plants and equipment to help in its business.This is an example of the _____.