Exam 6: Consumer Decision Making

Madison announced to her family last night that she wanted a pair of inline skates.Her sister Bailey said she thought it was a stupid idea.Their mother,Wanda,said Madison deserved a special treat for winning the science fair.Because her father Ned said nothing,Madison knew she was not getting the skates.In terms of the roles played by family members in the consumer decision-making process:

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one.This card (which cost $3.25)is properly designated a high-involvement product because of:

Miller has just purchased a new Allez A1 Specialized bicycle for $1,000.Miller realizes that the Allez A1 costs more than most bikes,and even at that price it doesn't come with a set of pedals.Even though other brands of bicycles cost much less than the Allez A1,Miller tells himself that the Allez A1 is more comfortable and has greater durability than most road bikes.As Miller wonders if he made the right purchase decision,he is experiencing:

As a marketing tool in the United States,social class:

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.Juan's friends might influence him to go to the local community college.What type of reference group characterizes his friends?

Define self-concept.Choose a product (i.e.,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Compare and contrast beliefs and attitudes.

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

Coca-Cola It is almost 100 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke. -Refer to Coca-Cola.The fact that Ed paid attention to the billboard is an example of:

Once an individual's evoked set has been established,evaluation of those alternatives will determine what information must be obtained during the information search.

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

The United States,unlike some other countries,does not have a status structure or social class system.

A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing

There are many travel agencies in the world.One of the largest is Thomas Cook,which is in England.The slogan the travel agency has used for years is,"Don't just book it.Thomas Cook it." The slogan implies that if you are making any travel plans,you should call the Thomas Cook agency and not some other agency.What learning concept is Thomas Cook relying on with this advertising claim?

The process that creates changes in behavior is called:

As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:

The processes individuals use when making a purchase decision are called _____.

Celestial Seasonings is a well-recognized brand of tea.It has differentiated itself from traditional teas by producing herbal teas and teas using the more exotic white tea leaves.It has recently introduced Celestial Seasonings Tea Dreams ice cream,a product it hopes will be successful due to consumers' awareness of the brand.Celestial Seasonings is relying on _____ to make its new product a success.

Which of the following is an information source that is not associated with advertising or promotion?