Exam 6: Consumer Decision Making

Christian understands that a Black Diamond brand tent is suitable for several weather conditions,such as rain,snow,and sweltering heat.This is a description of his _____ about the Black Diamond tent

Coca-Cola It is almost 100 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke. -Refer to Coca-Cola.When Ed realized he was out of Coke at home,which stage of the consumer decision-making process is this?

Marketing managers often use in-store promotions to stimulate sales of:

An individual's _____ is a composite of psychological makeup and environmental forces.It provides consistency to an individual's reactions to situations.

All of the following are examples of marketing-controlled information sources EXCEPT:

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.

Which of the following products would most likely require the purchaser to use only an internal information search?

New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for.Her status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate.Susanne,another vice-president,suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.Now that she has purchased the car,she has seen more advertisements touting its features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.In noticing similar cars on the road and advertising supporting her decision,Zena is reinforcing her decision and reducing the doubts she sometimes feels regarding this purchase.The feelings of inner tension are called:

You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.

By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products,Nabisco is attempting to capitalize on stimulus generalization.

New Car Purchase Zena has been promoted to vice-president at the management consulting firm she works for.Her status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate.Susanne,another vice-president,suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.Now that she has purchased the car,she has seen more advertisements touting its features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.Zena spent a considerable amount of time and effort on her new car purchase.This suggests the car is a(n)_____ product for Zena.

In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

All of the following are individual factors influencing consumer buying decisions EXCEPT:

Extending a well-known and respected brand name from one product category to another product category is referred to as:

There are two types of learning: concrete and abstract.

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.