Question 1

To analyze consumer lifestyles,marketers look at consumers':

Accepted Answer

A)  activities,interests,and opinions 
B)  behavior,personality,and social class 
C)  geography,demography,and psychographics 
D)  income,gender,and life objectives 
E)  activities,personality,and demography 
A)  activities,interests,and opinions 
B)  behavior,personality,and social class 
C)  geography,demography,and psychographics 
D)  income,gender,and life objectives 
E)  activities,personality,and demography

Question 2

Each week Jess comes to the supermarket with a list of essential items; milk,bread,peanut butter,and chocolate.This is an example of:

Accepted Answer

A)  buyer's harmony 
B)  situational convenience 
C)  routine response behavior 
D)  limited decision making 
E)  consistent decision making 
A)  buyer's harmony 
B)  situational convenience 
C)  routine response behavior 
D)  limited decision making 
E)  consistent decision making

Question 3

Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a web site or copying documents.Without this wheel consumers might think the computer had stopped working.This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:

Accepted Answer

A)  exposure 
B)  perception 
C)  retention 
D)  cognition 
E)  selection 
A)  exposure 
B)  perception 
C)  retention 
D)  cognition 
E)  selection

Question 4

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Accepted Answer

A)  justify decision 
B)  seek new information 
C)  send a letter to the marketer 
D)  avoid contradictory information 
E)  return product 
A)  justify decision 
B)  seek new information 
C)  send a letter to the marketer 
D)  avoid contradictory information 
E)  return product

Question 5

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

Accepted Answer

A)  perceptual generalization 
B)  stimulus discrimination 
C)  perceptual discrimination 
D)  selective distortion 
E)  stimulus generalization 
A)  perceptual generalization 
B)  stimulus discrimination 
C)  perceptual discrimination 
D)  selective distortion 
E)  stimulus generalization

Question 6

Assume you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Accepted Answer

With a low-involvement product such as p

Question 7

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

Accepted Answer

PHYSIOLOGICAL NEEDS are the most basic l

Question 8

Day Care
Fiona is considering a day-care facility for her five-week-old daughter Kate.She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight day-care centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision.
-Refer to Day Care.The process Fiona went through in selecting a day-care facility for Kate is best described as which type of consumer buying decision?

Accepted Answer

A)  routine response behavior 
B)  limited decision making 
C)  extensive decision making 
D)  impulse buying 
E)  motivational response behavior 
A)  routine response behavior 
B)  limited decision making 
C)  extensive decision making 
D)  impulse buying 
E)  motivational response behavior

Question 9

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Accepted Answer

A)  consumer's age 
B)  previous experience with the product 
C)  perceived risk of negative consequences 
D)  social visibility of the purchased item 
E)  perceived risk of negative consequences as a result of the purchase 
A)  consumer's age 
B)  previous experience with the product 
C)  perceived risk of negative consequences 
D)  social visibility of the purchased item 
E)  perceived risk of negative consequences as a result of the purchase

Question 10

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Accepted Answer

A)  lifestyle 
B)  self-concept 
C)  attitude 
D)  value 
E)  perception 
A)  lifestyle 
B)  self-concept 
C)  attitude 
D)  value 
E)  perception

Question 11

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?:

Accepted Answer

A)  esteem needs 
B)  economic needs 
C)  safety needs 
D)  physiological needs 
E)  social needs 
A)  esteem needs 
B)  economic needs 
C)  safety needs 
D)  physiological needs 
E)  social needs

Question 12

Reference groups can be categorized very broadly as either:

Accepted Answer

A)  primary or secondary 
B)  persuasive or nonpersuasive 
C)  direct or indirect 
D)  positive or negative 
E)  personal or nonpersonal 
A)  primary or secondary 
B)  persuasive or nonpersuasive 
C)  direct or indirect 
D)  positive or negative 
E)  personal or nonpersonal

Question 13

All of the following are types of reference groups EXCEPT:

Accepted Answer

A)  primary 
B)  secondary 
C)  personal 
D)  aspirational 
E)  nonaspirational 
A)  primary 
B)  secondary 
C)  personal 
D)  aspirational 
E)  nonaspirational

Question 14

Coca-Cola
It is almost 100 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola.According to Maslow's hierarchy of needs model,which need was Ed trying to satisfy when he purchased the Coke?

Accepted Answer

A)  self-actualization 
B)  esteem 
C)  safety 
D)  social 
E)  physiological 
A)  self-actualization 
B)  esteem 
C)  safety 
D)  social 
E)  physiological

Question 15

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

Accepted Answer

A)  is a product adaptation of a market leader 
B)  is a necessity 
C)  has not been purchased before 
D)  has low social visibility 
E)  requires substantial financial investment 
A)  is a product adaptation of a market leader 
B)  is a necessity 
C)  has not been purchased before 
D)  has low social visibility 
E)  requires substantial financial investment

Question 16

A direct reference group is composed of:

Accepted Answer

A)  face-to-face membership groups that touch people's lives directly 
B)  only friends,neighbors,and relatives 
C)  role models on television and in the movies 
D)  people the individual does not want to be associated with 
E)  people an individual aspires to be like 
A)  face-to-face membership groups that touch people's lives directly 
B)  only friends,neighbors,and relatives 
C)  role models on television and in the movies 
D)  people the individual does not want to be associated with 
E)  people an individual aspires to be like

Question 17

Which of the following is the minimum difference in a stimulus that the consumer will notice?

Accepted Answer

A)  minimum level of perception 
B)  absolute level of perception 
C)  differential threshold of perception 
D)  threshold level of perception 
E)  unique threshold of perception 
A)  minimum level of perception 
B)  absolute level of perception 
C)  differential threshold of perception 
D)  threshold level of perception 
E)  unique threshold of perception

Question 18

At the beginning of every trailer for Disney's Pixar film Wall-E they say "from the makers who brought you Toy Story,a Bug's Life,and Monster's Inc.,we are proud to present Wall-E." Here,Pixar was using _____.

Accepted Answer

A)  stimulus discrimination 
B)  selective retention 
C)  stimulus generalization 
D)  social learning 
E)  product reinforcement 
A)  stimulus discrimination 
B)  selective retention 
C)  stimulus generalization 
D)  social learning 
E)  product reinforcement

Question 19

Laurie would like to be perceived by her friends as fashionable and trendy.This would be considered her self-image.

Accepted Answer

A) True 
 B)False

Question 20

An external information search is especially important when:

Accepted Answer

A)  there is a great deal of past experience 
B)  there are high costs associated with making an incorrect decision 
C)  the cost of gathering information is high 
D)  buying frequently purchased,low-cost items 
E)  there is little risk of making an incorrect decision 
A)  there is a great deal of past experience 
B)  there are high costs associated with making an incorrect decision 
C)  the cost of gathering information is high 
D)  buying frequently purchased,low-cost items 
E)  there is little risk of making an incorrect decision

To analyze consumer lifestyles,marketers look at consumers':

Each week Jess comes to the supermarket with a list of essential items; milk,bread,peanut butter,and chocolate.This is an example of:

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

Assume you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?:

Reference groups can be categorized very broadly as either:

All of the following are types of reference groups EXCEPT:

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

A direct reference group is composed of:

Which of the following is the minimum difference in a stimulus that the consumer will notice?

At the beginning of every trailer for Disney's Pixar film Wall-E they say "from the makers who brought you Toy Story,a Bug's Life,and Monster's Inc.,we are proud to present Wall-E." Here,Pixar was using _____.

Laurie would like to be perceived by her friends as fashionable and trendy.This would be considered her self-image.

An external information search is especially important when:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Exam 6: Consumer Decision Making

To analyze consumer lifestyles,marketers look at consumers':

Each week Jess comes to the supermarket with a list of essential items; milk,bread,peanut butter,and chocolate.This is an example of:

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

Assume you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?:

Reference groups can be categorized very broadly as either:

All of the following are types of reference groups EXCEPT:

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

A direct reference group is composed of:

Which of the following is the minimum difference in a stimulus that the consumer will notice?

At the beginning of every trailer for Disney's Pixar film Wall-E they say "from the makers who brought you Toy Story,a Bug's Life,and Monster's Inc.,we are proud to present Wall-E." Here,Pixar was using _____.

Laurie would like to be perceived by her friends as fashionable and trendy.This would be considered her self-image.

An external information search is especially important when:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters