Exam 6: Consumer Decision Making

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change through maturity,experience,and changing income and status.

Social influences on consumer buying decisions include:

Clayton's purchase behavior is influenced by his love of rodeo,his patriotism,a fascination with agriculture,his love of country music,and his belief that everyone needs to enjoy life.All of these things are part of which personal influence on the consumer decision-making process?

Which of the following represents the way an individual actually perceives himself or herself?

An attitude toward a product is:

An attitude is a physiological difference among consumers.

Cultural values and norms are passed down to children through the process of:

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

Define stimulus generalization and stimulus discrimination and give an example of how each is used.

Which category of reference groups represent groups that a consumer does not have membership?

Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks people will judge him unfairly if he has a tattoo.Hayley,however,does not perceive getting a tattoo as particularly risky behavior.As far as social risk is concerned,getting a tattoo will be a higher-involvement activity for Noah than for Hayley.

A product information source that originates with marketers promoting the product are referred to as a:

Which of the following statements about culture as an influence on consumer buying behavior is true?

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?

_____ is the analytical technique used to examine consumer lifestyles and to categorize consumers.

Apply the three methods of changing attitudes or beliefs about brands to possibilities for the marketing activities of Kellogg's Corn Flakes (or another breakfast cereal you are more familiar with).

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful anti-oxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.The direct mail pieces with scholarship information that schools are sending to Juan are examples of which type of information sources?

The process by which people select,organize,and interpret stimuli into a meaningful and coherent picture is called: