Question 1

In Brazil,eating in fast-food establishments,such as Burger King and McDonald's,is considered a status symbol for the middle to lower class.

Accepted Answer

A) True 
 B)False

Question 2

Bob and Jane both earn good salaries in their blue-collar jobs.Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without.In consumer behavior,they would be classified as the ____ in their social class.

Accepted Answer

A)  overwhelmed 
B)  underwhelmed 
C)  overprivileged 
D)  exemplars 
E)  prototypes 
A)  overwhelmed 
B)  underwhelmed 
C)  overprivileged 
D)  exemplars 
E)  prototypes

Question 3

In Japanese and ____ societies,a large proportion of the population is middle-class.

Accepted Answer

A)  Scandinavian 
B)  Central American 
C)  Saudi Arabian 
D)  South American 
E)  West African 
A)  Scandinavian 
B)  Central American 
C)  Saudi Arabian 
D)  South American 
E)  West African

Question 4

Couples marrying earlier and having children while young is a major trend of U.S.households.

Accepted Answer

A) True 
 B)False

Question 5

The ____ classes are most likely to borrow from other classes because this may be seen as a sign of upward mobility.

Accepted Answer

A)  working 
B)  upper 
C)  lower middle 
D)  middle 
E)  majority of 
A)  working 
B)  upper 
C)  lower middle 
D)  middle 
E)  majority of

Question 6

Homeless consumers are primarily mental patients,alcoholics,drug users,members of female-headed households,and very few have jobs.

Accepted Answer

A) True 
 B)False

Question 7

The acquisition and visible display of luxury goods and services to demonstrate one's ability to afford them is best known as

Accepted Answer

A)  conspicuous consumption. 
B)  conspicuous waste. 
C)  visible acquisition. 
D)  visible consumption. 
E)  upwardly mobile acquisition. 
A)  conspicuous consumption. 
B)  conspicuous waste. 
C)  visible acquisition. 
D)  visible consumption. 
E)  upwardly mobile acquisition.

Question 8

Outline some indicators of social class and explain why they might be good predictors.

Accepted Answer

Indicators of social class can include e

Question 9

In which type of household are children likely to influence family decision making the most?

Accepted Answer

A)  authoritarian and democratic 
B)  permissive and neglectful 
C)  democratic and permissive 
D)  traditional and conservative 
E)  those where parents place restrictions on TV watching 
A)  authoritarian and democratic 
B)  permissive and neglectful 
C)  democratic and permissive 
D)  traditional and conservative 
E)  those where parents place restrictions on TV watching

Question 10

One-person households currently outnumber households with children in the United States.

Accepted Answer

A) True 
 B)False

Question 11

Is income correlated with social class? Why or why not?

Accepted Answer

Yes, income is correlated with social cl

Question 12

____ refers to trends that start in the lower or middle classes and spread upwards.

Accepted Answer

A)  A class elevation 
B)  A demonstrative trend 
C)  A trickle-down effect 
D)  Weber's Law of Social Influence 
E)  A status float 
A)  A class elevation 
B)  A demonstrative trend 
C)  A trickle-down effect 
D)  Weber's Law of Social Influence 
E)  A status float

Question 13

Earned status is

Accepted Answer

A)  derived primarily from one's subculture. 
B)  acquired later in life from personal achievements. 
C)  obtained from reference groups gradually through social comparison. 
D)  inherited from one's family. 
E)  derived primarily from one's social class. 
A)  derived primarily from one's subculture. 
B)  acquired later in life from personal achievements. 
C)  obtained from reference groups gradually through social comparison. 
D)  inherited from one's family. 
E)  derived primarily from one's social class.

Question 14

In the United States,it is very unlikely that a person can change social classes during his/her lifetime.

Accepted Answer

A) True 
 B)False

Question 15

Lower or middle-class individuals can take advantage of educational opportunities,particularly a college education,to facilitate entry into higher-status occupations.This is best known as

Accepted Answer

A)  status float. 
B)  social liquidity. 
C)  upward mobility. 
D)  class liquidity. 
E)  status climb. 
A)  status float. 
B)  social liquidity. 
C)  upward mobility. 
D)  class liquidity. 
E)  status climb.

Question 16

Are there similarities among the upper classes in different countries? Explain.

Accepted Answer

Yes, there are similarities among the up

Question 17

Discuss the household decisions roles and give an example of each.

Accepted Answer

Household decision roles refer to the di

Question 18

An extended family consists of mother,father,and children.

Accepted Answer

A) True 
 B)False

Question 19

Tommy Hilfiger was a brand that became popular in the lower classes and spread upward to the upper classes.This is referred to as a(n)

Accepted Answer

A)  commodity theory. 
B)  downward-sloping trend. 
C)  trickle-down effect. 
D)  elite theory. 
E)  status float. 
A)  commodity theory. 
B)  downward-sloping trend. 
C)  trickle-down effect. 
D)  elite theory. 
E)  status float.

Question 20

Social class fragmentation occurs due to each of the following factors,EXCEPT

Accepted Answer

A)  the shrinking of the middle class. 
B)  upward mobility. 
C)  downward mobility. 
D)  increased availability of the media. 
E)  advances in communication technology. 
A)  the shrinking of the middle class. 
B)  upward mobility. 
C)  downward mobility. 
D)  increased availability of the media. 
E)  advances in communication technology.

In Brazil,eating in fast-food establishments,such as Burger King and McDonald's,is considered a status symbol for the middle to lower class.

Bob and Jane both earn good salaries in their blue-collar jobs.Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without.In consumer behavior,they would be classified as the ____ in their social class.

In Japanese and ____ societies,a large proportion of the population is middle-class.

Couples marrying earlier and having children while young is a major trend of U.S.households.

The ____ classes are most likely to borrow from other classes because this may be seen as a sign of upward mobility.

Homeless consumers are primarily mental patients,alcoholics,drug users,members of female-headed households,and very few have jobs.

The acquisition and visible display of luxury goods and services to demonstrate one's ability to afford them is best known as

Outline some indicators of social class and explain why they might be good predictors.

In which type of household are children likely to influence family decision making the most?

One-person households currently outnumber households with children in the United States.

Is income correlated with social class? Why or why not?

____ refers to trends that start in the lower or middle classes and spread upwards.

Earned status is

In the United States,it is very unlikely that a person can change social classes during his/her lifetime.

Lower or middle-class individuals can take advantage of educational opportunities,particularly a college education,to facilitate entry into higher-status occupations.This is best known as

Are there similarities among the upper classes in different countries? Explain.

Discuss the household decisions roles and give an example of each.

An extended family consists of mother,father,and children.

Tommy Hilfiger was a brand that became popular in the lower classes and spread upward to the upper classes.This is referred to as a(n)

Social class fragmentation occurs due to each of the following factors,EXCEPT

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 13: Household and Social Class Influences

In Brazil,eating in fast-food establishments,such as Burger King and McDonald's,is considered a status symbol for the middle to lower class.

Bob and Jane both earn good salaries in their blue-collar jobs.Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without.In consumer behavior,they would be classified as the ____ in their social class.

In Japanese and ____ societies,a large proportion of the population is middle-class.

Couples marrying earlier and having children while young is a major trend of U.S.households.

The ____ classes are most likely to borrow from other classes because this may be seen as a sign of upward mobility.

Homeless consumers are primarily mental patients,alcoholics,drug users,members of female-headed households,and very few have jobs.

The acquisition and visible display of luxury goods and services to demonstrate one's ability to afford them is best known as

Outline some indicators of social class and explain why they might be good predictors.

In which type of household are children likely to influence family decision making the most?

One-person households currently outnumber households with children in the United States.

Is income correlated with social class? Why or why not?

____ refers to trends that start in the lower or middle classes and spread upwards.

Earned status is

In the United States,it is very unlikely that a person can change social classes during his/her lifetime.

Lower or middle-class individuals can take advantage of educational opportunities,particularly a college education,to facilitate entry into higher-status occupations.This is best known as

Are there similarities among the upper classes in different countries? Explain.

Discuss the household decisions roles and give an example of each.

An extended family consists of mother,father,and children.

Tommy Hilfiger was a brand that became popular in the lower classes and spread upward to the upper classes.This is referred to as a(n)

Social class fragmentation occurs due to each of the following factors,EXCEPT

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters