Question 1

Members of a particular social class tend to

Accepted Answer

A)  have quite diverse income levels. 
B)  have the same attention level for advertising and other forms of marketing communications. 
C)  share similar values and behavior patterns. 
D)  live in similar regions of the country. 
E)  live in the same city. 
A)  have quite diverse income levels. 
B)  have the same attention level for advertising and other forms of marketing communications. 
C)  share similar values and behavior patterns. 
D)  live in similar regions of the country. 
E)  live in the same city.

Question 2

A(n)____ is a broad term that includes a single person living alone or any group of individuals who live together in a common dwelling,regardless of whether they are related.

Accepted Answer

A)  extended family 
B)  household 
C)  single-father household 
D)  mail-order family 
E)  nuclear family 
A)  extended family 
B)  household 
C)  single-father household 
D)  mail-order family 
E)  nuclear family

Question 3

When Mary and Dennis were trying to decide where to spend their Christmas vacation,they sat down and discussed options.They made the decision to fly to Cancun jointly.This is an example of

Accepted Answer

A)  a husband-dominated decision. 
B)  a wife-dominated decision. 
C)  an autocratic decision. 
D)  an autonomic decision. 
E)  a syncratic decision. 
A)  a husband-dominated decision. 
B)  a wife-dominated decision. 
C)  an autocratic decision. 
D)  an autonomic decision. 
E)  a syncratic decision.

Question 4

How do spouses make household decisions and what factors influence this?

Accepted Answer

Spouses make household decisions through

Question 5

Some class-related acquisition and consumption behaviors can be explained by consumers' quest to acquire items that reflect not only their current social class but also

Accepted Answer

A)  class aspirations. 
B)  status freeze. 
C)  the influence of coupon usage. 
D)  the influence of SEI. 
E)  status crystallization. 
A)  class aspirations. 
B)  status freeze. 
C)  the influence of coupon usage. 
D)  the influence of SEI. 
E)  status crystallization.

Question 6

All of the following might be reasons for the increase in the middle class in a country except

Accepted Answer

A)  the export of jobs. 
B)  a need for professionals. 
C)  an increase in higher education. 
D)  dual-career families. 
E)  foreign trade that makes affordable goods more readily available. 
A)  the export of jobs. 
B)  a need for professionals. 
C)  an increase in higher education. 
D)  dual-career families. 
E)  foreign trade that makes affordable goods more readily available.

Question 7

A major feature that distinguishes the middle class from other classes is that they

Accepted Answer

A)  engage in conspicuous consumption. 
B)  look to the upper class for guidance on certain behaviors. 
C)  engage in compensatory consumption. 
D)  save a lot of their money. 
E)  have a high level of attention for advertising. 
A)  engage in conspicuous consumption. 
B)  look to the upper class for guidance on certain behaviors. 
C)  engage in compensatory consumption. 
D)  save a lot of their money. 
E)  have a high level of attention for advertising.

Question 8

____ is a more important survival activity for the homeless than for those from other social classes.

Accepted Answer

A)  Selling 
B)  Buying 
C)  Negotiating 
D)  Consumption 
E)  Scavenging 
A)  Selling 
B)  Buying 
C)  Negotiating 
D)  Consumption 
E)  Scavenging

Question 9

Middle-class consumers in the U.S.and Mexico are likely to spend their income on all of the following except

Accepted Answer

A)  cars. 
B)  clothing. 
C)  vacations. 
D)  household goods. 
E)  expensive art objects. 
A)  cars. 
B)  clothing. 
C)  vacations. 
D)  household goods. 
E)  expensive art objects.

Question 10

According to one study,which of the following is not a strategy used by adolescents to influence their parents' decision making?

Accepted Answer

A)  bargaining 
B)  legitimate power 
C)  persuasion 
D)  emotional appeals 
E)  requests 
A)  bargaining 
B)  legitimate power 
C)  persuasion 
D)  emotional appeals 
E)  requests

Question 11

All of the following are major factors that lead to social class fragmentation except

Accepted Answer

A)  upward mobility. 
B)  downward mobility. 
C)  television. 
D)  new communications technology. 
E)  clustering by neighborhoods. 
A)  upward mobility. 
B)  downward mobility. 
C)  television. 
D)  new communications technology. 
E)  clustering by neighborhoods.

Question 12

In terms of the status of family background,researchers have made a distinction between

Accepted Answer

A)  inherited and earned status. 
B)  ethnicity and culture. 
C)  region and city. 
D)  education and intelligence. 
E)  education and schooling. 
A)  inherited and earned status. 
B)  ethnicity and culture. 
C)  region and city. 
D)  education and intelligence. 
E)  education and schooling.

Question 13

The average U.S.millionaire is 54 years old.

Accepted Answer

A) True 
 B)False

Question 14

P&G has made great strides in marketing to consumers who make on average just $2 a day in some developing nations.

Accepted Answer

A) True 
 B)False

Question 15

A neighborhood used to be restricted to those who came from families of old wealth and made their money before the Revolution.Today,new faces are moving in and changing the feel of the area.Even the country club has started to admit members from a wider range of backgrounds as long as they have money for dues.This is known as

Accepted Answer

A)  social breakdown. 
B)  class flattening. 
C)  status float. 
D)  social class fragmentation. 
E)  class float. 
A)  social breakdown. 
B)  class flattening. 
C)  status float. 
D)  social class fragmentation. 
E)  class float.

Question 16

In what ways are conspicuous consumption and conspicuous waste important for marketers to understand?

Accepted Answer

Conspicuous consumption and conspicuous

Question 17

The CSI is a(n)

Accepted Answer

A)  directory of Who's Who in the United States. 
B)  index of income predictors. 
C)  assessment of consumers'' education, occupation, area of residence and income. 
D)  registry of subcultures. 
E)  published list of educational institutions and rankings. 
A)  directory of Who's Who in the United States. 
B)  index of income predictors. 
C)  assessment of consumers'' education, occupation, area of residence and income. 
D)  registry of subcultures. 
E)  published list of educational institutions and rankings.

Question 18

What is the trickle-down effect and how might this be important for marketers?

Accepted Answer

The trickle-down effect is an economic t

Question 19

The concept of social class hierarchy is

Accepted Answer

A)  the relative equality in society. 
B)  the grouping of members of society according to status. 
C)  that consumers have differing levels of motivation to consume products or services depending on their level in society. 
D)  that consumers have differing levels of motivation to dispose products. 
E)  the rapid pace of changes in society. 
A)  the relative equality in society. 
B)  the grouping of members of society according to status. 
C)  that consumers have differing levels of motivation to consume products or services depending on their level in society. 
D)  that consumers have differing levels of motivation to dispose products. 
E)  the rapid pace of changes in society.

Question 20

The ____ is composed primarily of white-collar workers.

Accepted Answer

A)  middle class 
B)  blue-collar class 
C)  aristocracy 
D)  lower class 
E)  working class 
A)  middle class 
B)  blue-collar class 
C)  aristocracy 
D)  lower class 
E)  working class

Members of a particular social class tend to

A(n)____ is a broad term that includes a single person living alone or any group of individuals who live together in a common dwelling,regardless of whether they are related.

When Mary and Dennis were trying to decide where to spend their Christmas vacation,they sat down and discussed options.They made the decision to fly to Cancun jointly.This is an example of

How do spouses make household decisions and what factors influence this?

Some class-related acquisition and consumption behaviors can be explained by consumers' quest to acquire items that reflect not only their current social class but also

All of the following might be reasons for the increase in the middle class in a country except

A major feature that distinguishes the middle class from other classes is that they

____ is a more important survival activity for the homeless than for those from other social classes.

Middle-class consumers in the U.S.and Mexico are likely to spend their income on all of the following except

According to one study,which of the following is not a strategy used by adolescents to influence their parents' decision making?

All of the following are major factors that lead to social class fragmentation except

In terms of the status of family background,researchers have made a distinction between

The average U.S.millionaire is 54 years old.

P&G has made great strides in marketing to consumers who make on average just $2 a day in some developing nations.

In what ways are conspicuous consumption and conspicuous waste important for marketers to understand?

The CSI is a(n)

What is the trickle-down effect and how might this be important for marketers?

The concept of social class hierarchy is

The ____ is composed primarily of white-collar workers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 13: Household and Social Class Influences

Members of a particular social class tend to

A(n)____ is a broad term that includes a single person living alone or any group of individuals who live together in a common dwelling,regardless of whether they are related.

When Mary and Dennis were trying to decide where to spend their Christmas vacation,they sat down and discussed options.They made the decision to fly to Cancun jointly.This is an example of

How do spouses make household decisions and what factors influence this?

Some class-related acquisition and consumption behaviors can be explained by consumers' quest to acquire items that reflect not only their current social class but also

All of the following might be reasons for the increase in the middle class in a country except

A major feature that distinguishes the middle class from other classes is that they

____ is a more important survival activity for the homeless than for those from other social classes.

Middle-class consumers in the U.S.and Mexico are likely to spend their income on all of the following except

According to one study,which of the following is not a strategy used by adolescents to influence their parents' decision making?

All of the following are major factors that lead to social class fragmentation except

In terms of the status of family background,researchers have made a distinction between

The average U.S.millionaire is 54 years old.

P&G has made great strides in marketing to consumers who make on average just $2 a day in some developing nations.

In what ways are conspicuous consumption and conspicuous waste important for marketers to understand?

The CSI is a(n)

What is the trickle-down effect and how might this be important for marketers?

The concept of social class hierarchy is

The ____ is composed primarily of white-collar workers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters