Question 1

When consumers are consistent across various dimensions,social class is easy to determine and ____ has occurred.

Accepted Answer

A)  status float 
B)  status crystallization 
C)  social freeze 
D)  social uniformity 
E)  class freeze 
A)  status float 
B)  status crystallization 
C)  social freeze 
D)  social uniformity 
E)  class freeze

Question 2

Social class structures have a strong influence on

Accepted Answer

A)  income. 
B)  norms and values. 
C)  which region of the country an individual is from. 
D)  consumer information-processing speed. 
E)  ethnicity. 
A)  income. 
B)  norms and values. 
C)  which region of the country an individual is from. 
D)  consumer information-processing speed. 
E)  ethnicity.

Question 3

When is income a better predictor of consumption habits and when is social class a better predictor?

Accepted Answer

Income is a better predictor of consumpt

Question 4

Children rarely play an important role in household decision making.

Accepted Answer

A) True 
 B)False

Question 5

The ____ refers to imitation of the upper class by those below them.

Accepted Answer

A)  Status Flow Axiom 
B)  demonstrative trend 
C)  trickle-down effect 
D)  Weber's Law of Social Influence 
E)  status float 
A)  Status Flow Axiom 
B)  demonstrative trend 
C)  trickle-down effect 
D)  Weber's Law of Social Influence 
E)  status float

Question 6

Even with the inequalities,social class distinctions can help individuals determine what their role in society is or

Accepted Answer

A)  how to make their lives more interesting. 
B)  how to handle wealth. 
C)  why they need to participate in a democracy. 
D)  what they would like their role to be. 
E)  how to become distinctive from their reference group. 
A)  how to make their lives more interesting. 
B)  how to handle wealth. 
C)  why they need to participate in a democracy. 
D)  what they would like their role to be. 
E)  how to become distinctive from their reference group.

Question 7

Two individuals have the same income but one is from the upper class and one is from the middle class.We can tell immediately which class they come from by looking at their purchases,their houses,and their neighborhoods.This is an example of how social class can often explain

Accepted Answer

A)  how income is used. 
B)  attention to advertising. 
C)  deal proneness. 
D)  coupon usage. 
E)  individual differences in behavior. 
A)  how income is used. 
B)  attention to advertising. 
C)  deal proneness. 
D)  coupon usage. 
E)  individual differences in behavior.

Question 8

John explains to his wife that a higher income leads to higher social standing.Dasha,his wife,counters that this is not necessarily true.John is correct.

Accepted Answer

A) True 
 B)False

Question 9

Parody display is when a consumer in an upper class starts consuming products or services used by the lower class.

Accepted Answer

A) True 
 B)False

Question 10

____ tends to be a better predictor of consumption than social class when there are large monetary expenditures.

Accepted Answer

A)  Ethnicity 
B)  Subculture 
C)  Nationality 
D)  Income 
E)  A Zip Code 
A)  Ethnicity 
B)  Subculture 
C)  Nationality 
D)  Income 
E)  A Zip Code

Question 11

A household is defined as a group of individuals living together who are related by marriage,blood or adoption.

Accepted Answer

A) True 
 B)False

Question 12

In formerly communist countries,____ have formed the new upper classes.

Accepted Answer

A)  foreigners 
B)  intellectuals 
C)  the blue collar classes 
D)  the old party and state bureaucrats 
E)  peasants 
A)  foreigners 
B)  intellectuals 
C)  the blue collar classes 
D)  the old party and state bureaucrats 
E)  peasants

Question 13

Explain how consumption and social class are related.Give examples.

Accepted Answer

Consumption and social class are closely

Question 14

The upper class in the U.S.are rarely price conscious and never shop in discount stores.

Accepted Answer

A) True 
 B)False

Question 15

During times of downward mobility,____ can serve the purpose of protecting one's self-worth.

Accepted Answer

A)  television advertising 
B)  consumption and acquisition 
C)  disposition 
D)  newspaper advertising 
E)  the selling of symbolic goods 
A)  television advertising 
B)  consumption and acquisition 
C)  disposition 
D)  newspaper advertising 
E)  the selling of symbolic goods

Question 16

When is the meaning of money learned in life and how is this important to marketers?

Accepted Answer

The meaning of money is learned at diffe

Question 17

Why might some view social class as important to a society?

Accepted Answer

Social class is viewed as important to a

Question 18

Someone who owns a Rolex watch or a Mercedes will likely be viewed as upper class.In the inner city,drinking premium liquor and wearing gold jewelry are often envied.These are examples of

Accepted Answer

A)  hedonic consumption goods. 
B)  durable goods. 
C)  class-consumption goods. 
D)  status symbols. 
E)  emergency goods. 
A)  hedonic consumption goods. 
B)  durable goods. 
C)  class-consumption goods. 
D)  status symbols. 
E)  emergency goods.

Question 19

Although they are a diverse group,the upper class are more likely to view themselves as all of the following except

Accepted Answer

A)  intellectual. 
B)  self expressive. 
C)  political. 
D)  socially conscious. 
E)  locally oriented. 
A)  intellectual. 
B)  self expressive. 
C)  political. 
D)  socially conscious. 
E)  locally oriented.

Question 20

The ____ represent(s)those who have acquired a great deal of status and wealth in their own lifetime.

Accepted Answer

A)  aristocracy 
B)  upper-middle class 
C)  blue bloods 
D)  nouveaux riche 
E)  nobility 
A)  aristocracy 
B)  upper-middle class 
C)  blue bloods 
D)  nouveaux riche 
E)  nobility

When consumers are consistent across various dimensions,social class is easy to determine and ____ has occurred.

Social class structures have a strong influence on

When is income a better predictor of consumption habits and when is social class a better predictor?

Children rarely play an important role in household decision making.

The ____ refers to imitation of the upper class by those below them.

Even with the inequalities,social class distinctions can help individuals determine what their role in society is or

Two individuals have the same income but one is from the upper class and one is from the middle class.We can tell immediately which class they come from by looking at their purchases,their houses,and their neighborhoods.This is an example of how social class can often explain

John explains to his wife that a higher income leads to higher social standing.Dasha,his wife,counters that this is not necessarily true.John is correct.

Parody display is when a consumer in an upper class starts consuming products or services used by the lower class.

____ tends to be a better predictor of consumption than social class when there are large monetary expenditures.

A household is defined as a group of individuals living together who are related by marriage,blood or adoption.

In formerly communist countries,____ have formed the new upper classes.

Explain how consumption and social class are related.Give examples.

The upper class in the U.S.are rarely price conscious and never shop in discount stores.

During times of downward mobility,____ can serve the purpose of protecting one's self-worth.

When is the meaning of money learned in life and how is this important to marketers?

Why might some view social class as important to a society?

Someone who owns a Rolex watch or a Mercedes will likely be viewed as upper class.In the inner city,drinking premium liquor and wearing gold jewelry are often envied.These are examples of

Although they are a diverse group,the upper class are more likely to view themselves as all of the following except

The ____ represent(s)those who have acquired a great deal of status and wealth in their own lifetime.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 13: Household and Social Class Influences

When consumers are consistent across various dimensions,social class is easy to determine and ____ has occurred.

Social class structures have a strong influence on

When is income a better predictor of consumption habits and when is social class a better predictor?

Children rarely play an important role in household decision making.

The ____ refers to imitation of the upper class by those below them.

Even with the inequalities,social class distinctions can help individuals determine what their role in society is or

Two individuals have the same income but one is from the upper class and one is from the middle class.We can tell immediately which class they come from by looking at their purchases,their houses,and their neighborhoods.This is an example of how social class can often explain

John explains to his wife that a higher income leads to higher social standing.Dasha,his wife,counters that this is not necessarily true.John is correct.

Parody display is when a consumer in an upper class starts consuming products or services used by the lower class.

____ tends to be a better predictor of consumption than social class when there are large monetary expenditures.

A household is defined as a group of individuals living together who are related by marriage,blood or adoption.

In formerly communist countries,____ have formed the new upper classes.

Explain how consumption and social class are related.Give examples.

The upper class in the U.S.are rarely price conscious and never shop in discount stores.

During times of downward mobility,____ can serve the purpose of protecting one's self-worth.

When is the meaning of money learned in life and how is this important to marketers?

Why might some view social class as important to a society?

Someone who owns a Rolex watch or a Mercedes will likely be viewed as upper class.In the inner city,drinking premium liquor and wearing gold jewelry are often envied.These are examples of

Although they are a diverse group,the upper class are more likely to view themselves as all of the following except

The ____ represent(s)those who have acquired a great deal of status and wealth in their own lifetime.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters