Question 1

Which of the following statements is true of nontraditional channels?

Accepted Answer

A) They aid upstream producers in marketing to producers.​ 
B) They help differentiate a firm's product from the competition.​ 
C) They increase a brand's coverage in the market. 
D) They lead to competition between distribution channels through cannibalization.​ 
A) They aid upstream producers in marketing to producers.​ 
B) They help differentiate a firm's product from the competition.​ 
C) They increase a brand's coverage in the market. 
D) They lead to competition between distribution channels through cannibalization.​

Question 2

Which of the following individuals or companies uses an emerging distribution channel structure?

Accepted Answer

A) ​A retail store that sells counterfeit backpacks of famous brands 
B) An online apparel store that offers subscription services for high-end fashion clothing​ 
C) An electronics retailer who sells products directly to customers through its shop-at-home television channel​ 
D) A department store that sells apparel, electronics, grocery, and home furnishing products of various manufacturers in one location​ 
A) ​A retail store that sells counterfeit backpacks of famous brands 
B) An online apparel store that offers subscription services for high-end fashion clothing​ 
C) An electronics retailer who sells products directly to customers through its shop-at-home television channel​ 
D) A department store that sells apparel, electronics, grocery, and home furnishing products of various manufacturers in one location​

Question 3

Companies are globalizing their supply chains because:

Accepted Answer

A) ​of increasing demand for imported products worldwide. 
B) it helps standardize the quality of the products produced.​ 
C) of a decrease in the length and risk of supply chains globally.​ 
D) it helps reduce transportation and warehousing costs.​ 
A) ​of increasing demand for imported products worldwide. 
B) it helps standardize the quality of the products produced.​ 
C) of a decrease in the length and risk of supply chains globally.​ 
D) it helps reduce transportation and warehousing costs.​

Question 4

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving finished goods from the manufacturer into the hands of the final consumer.

Accepted Answer

A) Innovators​ 
B) Laggards​ 
C) Intermediaries 
D) Early adopters​ 
A) Innovators​ 
B) Laggards​ 
C) Intermediaries 
D) Early adopters​

Question 5

Phoenix Farm,a firm that sells farm products,gathers all fresh food ingredients at one place for its customers.The customers can buy eggs,milk,meat,vegetables,and so on without spending a great amount of time and energy.Phoenix Farm is a _____.

Accepted Answer

A) ​merchant wholesaler 
B) retailer​ 
C) broker​ 
D) agent​ 
A) ​merchant wholesaler 
B) retailer​ 
C) broker​ 
D) agent​

Question 6

Supply chain management gives assembly line employees total visibility and control of the materials,processes,money,and finished products both inside and outside the company they work for.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of companies that focus on supply chain management?

Accepted Answer

A) They have limited interactions with their suppliers.​ 
B) They report lower warehousing costs.​ 
C) They incur large incremental expenditure on company assets.​ 
D) ​They report reduced logistical flexibility. 
A) They have limited interactions with their suppliers.​ 
B) They report lower warehousing costs.​ 
C) They incur large incremental expenditure on company assets.​ 
D) ​They report reduced logistical flexibility.

Question 8

The best order fulfillment processes increase order cycle time.

Accepted Answer

A) True 
 B)False

Question 9

Explain the producer factors that affect the selection of a distribution channel.

Accepted Answer

Answers will vary.Complex,customized,and

Question 10

The logistical function of intermediaries in marketing channels involves:

Accepted Answer

A) researching about channel members and consumers​ 
B) sorting, accumulation, consolidation of products. 
C) explaining about a product's features, advantages, and benefits.​ 
D) contacting prospective buyers to make them aware of existing products.​ 
A) researching about channel members and consumers​ 
B) sorting, accumulation, consolidation of products. 
C) explaining about a product's features, advantages, and benefits.​ 
D) contacting prospective buyers to make them aware of existing products.​

Question 11

Identify a true statement about the demand management process.

Accepted Answer

A) It eases the pressure on the production process of a company.​ 
B) It increases costs as it involves serving multiple types of customers who have variable wants and needs. 
C) It focuses on providing quick positive response to negative customer feedback.​ 
D) It creates customer-focused plans of action prior to actual purchases being made.​ 
A) It eases the pressure on the production process of a company.​ 
B) It increases costs as it involves serving multiple types of customers who have variable wants and needs. 
C) It focuses on providing quick positive response to negative customer feedback.​ 
D) It creates customer-focused plans of action prior to actual purchases being made.​

Question 12

In the context of supply chain integration,relationship integration:

Accepted Answer

A) enables companies to act as multiple individual units.​ 
B) makes performance assessments transparent and measurable across the borders of different firms. 
C) includes ways in which companies collaborate on activities or projects.​ 
D) is a type of internal integration sought by firms interested in providing top-level service to customers.​ 
A) enables companies to act as multiple individual units.​ 
B) makes performance assessments transparent and measurable across the borders of different firms. 
C) includes ways in which companies collaborate on activities or projects.​ 
D) is a type of internal integration sought by firms interested in providing top-level service to customers.​

Which of the following statements is true of nontraditional channels?

Which of the following individuals or companies uses an emerging distribution channel structure?

Companies are globalizing their supply chains because:

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving finished goods from the manufacturer into the hands of the final consumer.

Phoenix Farm,a firm that sells farm products,gathers all fresh food ingredients at one place for its customers.The customers can buy eggs,milk,meat,vegetables,and so on without spending a great amount of time and energy.Phoenix Farm is a _____.

Supply chain management gives assembly line employees total visibility and control of the materials,processes,money,and finished products both inside and outside the company they work for.

Which of the following statements is true of companies that focus on supply chain management?

The best order fulfillment processes increase order cycle time.

Explain the producer factors that affect the selection of a distribution channel.

The logistical function of intermediaries in marketing channels involves:

Identify a true statement about the demand management process.

In the context of supply chain integration,relationship integration:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 13: Supply Chain Management and Marketing Channels

Which of the following statements is true of nontraditional channels?

Which of the following individuals or companies uses an emerging distribution channel structure?

Companies are globalizing their supply chains because:

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving finished goods from the manufacturer into the hands of the final consumer.

Phoenix Farm,a firm that sells farm products,gathers all fresh food ingredients at one place for its customers.The customers can buy eggs,milk,meat,vegetables,and so on without spending a great amount of time and energy.Phoenix Farm is a _____.

Supply chain management gives assembly line employees total visibility and control of the materials,processes,money,and finished products both inside and outside the company they work for.

Which of the following statements is true of companies that focus on supply chain management?

The best order fulfillment processes increase order cycle time.

Explain the producer factors that affect the selection of a distribution channel.

The logistical function of intermediaries in marketing channels involves:

Identify a true statement about the demand management process.

In the context of supply chain integration,relationship integration:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters