Question 1

Unlike wholesalers,retailers:

Accepted Answer

A) ​sell mainly to final consumers at the end of the distribution channel. 
B) sell mostly to other retailers and other organizational customers. 
C) buy business goods and incorporate them into the products they produce. 
D) ​seek to achieve goals other than the standard business goals of profit. 
A) ​sell mainly to final consumers at the end of the distribution channel. 
B) sell mostly to other retailers and other organizational customers. 
C) buy business goods and incorporate them into the products they produce. 
D) ​seek to achieve goals other than the standard business goals of profit.

Question 2

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Accepted Answer

A) ​It will be depreciated over its useful life. 
B) It will be charged as an expense in the year it is bought. 
C) It will undergo processing before it is used. 
D) ​It will be bought through retailers. 
A) ​It will be depreciated over its useful life. 
B) It will be charged as an expense in the year it is bought. 
C) It will undergo processing before it is used. 
D) ​It will be bought through retailers.

Question 3

Which of the following statements is true of the North American Industry Classification System (NAICS)?

Accepted Answer

A) ​Each classification group in NAICS is heterogeneous in terms of the components used. 
B) The geographic dispersion of firms cannot be identified with the help of NAICS. 
C) The more the digits in a NAICS code, the more homogeneous the group. 
D) ​Goods- or service-producing firms grouped under NAICS use different production processes. 
A) ​Each classification group in NAICS is heterogeneous in terms of the components used. 
B) The geographic dispersion of firms cannot be identified with the help of NAICS. 
C) The more the digits in a NAICS code, the more homogeneous the group. 
D) ​Goods- or service-producing firms grouped under NAICS use different production processes.

Question 4

Fresnas Inc.,an oil refinery,buys crude oil and converts it into various products such as gasoline,kerosene,and diesel fuel.Fresnas Inc.,then,sells these products to other companies or retailers.Based on this information,which segment of the business market is most likely represented by Fresnas Inc.?

Accepted Answer

A) ​Resellers 
B) Producers 
C) Distributors 
D) ​Governments 
A) ​Resellers 
B) Producers 
C) Distributors 
D) ​Governments

Question 5

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Accepted Answer

Answers will vary.The North American Ind

Question 6

Which of the following statements is true of business marketing?

Accepted Answer

A) ​It refers to the sale of goods and services for the purpose of personal consumption. 
B) It deals with products that are used to facilitate an organization's operations. 
C) It has long and indirect channels of distribution. 
D) ​It sets the price and other conditions of sale without chances for negotiations. 
A) ​It refers to the sale of goods and services for the purpose of personal consumption. 
B) It deals with products that are used to facilitate an organization's operations. 
C) It has long and indirect channels of distribution. 
D) ​It sets the price and other conditions of sale without chances for negotiations.

Question 7

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Accepted Answer

Answers will vary.Over the past decade,m

Question 8

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Accepted Answer

A) ​elastic demand 
B) inelastic demand 
C) derived demand 
D) ​joint demand 
A) ​elastic demand 
B) inelastic demand 
C) derived demand 
D) ​joint demand

Question 9

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Accepted Answer

A) True 
 B)False

Question 10

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Accepted Answer

A) True 
 B)False

Question 11

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Accepted Answer

A) ​Obeya 
B) Trust 
C) Keiretsu 
D) ​Commitment 
A) ​Obeya 
B) Trust 
C) Keiretsu 
D) ​Commitment

Question 12

E-books are an example of:

Accepted Answer

A) ​content marketing. 
B) inbound marketing. 
C) relationship marketing. 
D) ​database marketing. 
A) ​content marketing. 
B) inbound marketing. 
C) relationship marketing. 
D) ​database marketing.

Question 13

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Accepted Answer

A) True 
 B)False

Question 14

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Accepted Answer

A) ​raw materials 
B) processed materials 
C) major equipment 
D) ​MRO supplies 
A) ​raw materials 
B) processed materials 
C) major equipment 
D) ​MRO supplies

Question 15

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Accepted Answer

A) ​No-Glut Inc. uses rice flour in the manufacture of its gluten-free products. 
B) Zintec Hardware uses nails to hold its ladders together. 
C) Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars. 
D) ​Reldex Steel Corp. uses blast furnaces in its manufacturing process. 
A) ​No-Glut Inc. uses rice flour in the manufacture of its gluten-free products. 
B) Zintec Hardware uses nails to hold its ladders together. 
C) Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars. 
D) ​Reldex Steel Corp. uses blast furnaces in its manufacturing process.

Question 16

Price is one of the criteria against which business buyers evaluate products and suppliers.

Accepted Answer

A) True 
 B)False

Question 17

The North American Industry Classification System data can be used to:

Accepted Answer

A) ​identify scope for new product lines. 
B) classify firms according to their heterogeneity. 
C) classify business establishments all over the world. 
D) ​identify potential new customers. 
A) ​identify scope for new product lines. 
B) classify firms according to their heterogeneity. 
C) classify business establishments all over the world. 
D) ​identify potential new customers.

Question 18

Explain strategic alliance and the factors that contribute to its long-term survival.

Accepted Answer

Answers will vary.A strategic alliance,s

Question 19

In a buying center,gatekeepers are the people who:

Accepted Answer

A) ​initiate the buying process. 
B) have the formal power to approve a brand. 
C) regulate the flow of information. 
D) ​negotiate a purchase. 
A) ​initiate the buying process. 
B) have the formal power to approve a brand. 
C) regulate the flow of information. 
D) ​negotiate a purchase.

Question 20

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

Accepted Answer

A) True 
 B)False

Unlike wholesalers,retailers:

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Which of the following statements is true of the North American Industry Classification System (NAICS)?

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Which of the following statements is true of business marketing?

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

E-books are an example of:

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Price is one of the criteria against which business buyers evaluate products and suppliers.

The North American Industry Classification System data can be used to:

Explain strategic alliance and the factors that contribute to its long-term survival.

In a buying center,gatekeepers are the people who:

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 7: Business Marketing

Unlike wholesalers,retailers:

The manager of TruColor Printers Inc.has purchased a sophisticated printing press for $1 million.Which of the following statements is most likely to be true about the printing press?

Which of the following statements is true of the North American Industry Classification System (NAICS)?

Explain how business establishments are classified under the North American Industry Classification System (NAICS.)

Which of the following statements is true of business marketing?

Discuss the ways in which business-to-business (B-to-B)companies use the Internet for business marketing.

Inland Eastex Inc.manufactures toothpastes.Even when the company increased the price of its toothpastes last year,the sales did not drop.This is an example of _____.

Businesses contract outside providers to perform janitorial,advertising,and legal services as it costs less than hiring an employee to perform the particular task.

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

E-books are an example of:

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Items such as sheet metal,treated lumber,corn syrup,and plastics are examples of _____.

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Price is one of the criteria against which business buyers evaluate products and suppliers.

The North American Industry Classification System data can be used to:

Explain strategic alliance and the factors that contribute to its long-term survival.

In a buying center,gatekeepers are the people who:

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters