Question 1

Unlike external stimuli,internal stimuli:

Accepted Answer

A) ​do not have multiple sources. 
B) cannot be satisfied through purchases. 
C) include stimuli such as hunger and thirst. 
D) ​include stimuli such as advertisements and videos. 
A) ​do not have multiple sources. 
B) cannot be satisfied through purchases. 
C) include stimuli such as hunger and thirst. 
D) ​include stimuli such as advertisements and videos.

Question 2

Which of the following is an effect of social influences on consumer buying decisions?

Accepted Answer

A) ​Consumers base decision making on the values and beliefs of their culture. 
B) Consumers rely on personal experience while making a buying decision. 
C) Consumers seek out the opinions of others for decision making. 
D) ​Consumers make decisions based on their ideal self-image. 
A) ​Consumers base decision making on the values and beliefs of their culture. 
B) Consumers rely on personal experience while making a buying decision. 
C) Consumers seek out the opinions of others for decision making. 
D) ​Consumers make decisions based on their ideal self-image.

Question 3

_____ is a process whereby a consumer notices certain stimuli and ignores others.

Accepted Answer

A) ​Stimulus generalization 
B) Selective exposure 
C) Cognitive dissonance 
D) ​Selective retention 
A) ​Stimulus generalization 
B) Selective exposure 
C) Cognitive dissonance 
D) ​Selective retention

Question 4

Discuss the importance of understanding consumer behavior.

Accepted Answer

Answers will vary.Consumers' product and

Question 5

_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.

Accepted Answer

A) ​Stimulus generalization 
B) Routine response behavior 
C) Limited decision making 
D) ​Extensive decision making 
A) ​Stimulus generalization 
B) Routine response behavior 
C) Limited decision making 
D) ​Extensive decision making

Question 6

According to Maslow's hierarchy of needs,the most basic human needs are _____.

Accepted Answer

A) ​safety needs 
B) physiological needs 
C) social needs 
D) ​self-esteem needs 
A) ​safety needs 
B) physiological needs 
C) social needs 
D) ​self-esteem needs

Question 7

In the context of individual influences on consumer buying decisions,individual characteristics are generally unstable over the course of one's life.

Accepted Answer

A) True 
 B)False

Question 8

Andrea wants to take her husband,Bill,to an exotic island to surprise him on their tenth wedding anniversary.She has made reservations at an expensive hotel.However,she is now worried whether she is going to get service worth the money she spent.In this scenario,Andrea's inner tension would reduce if:

Accepted Answer

A) ​she has no other hotel to stay in the island. 
B) she differentiates between her needs and wants. 
C) she focuses on her internal stimuli than external stimuli. 
D) ​her friends also recommend the hotel. 
A) ​she has no other hotel to stay in the island. 
B) she differentiates between her needs and wants. 
C) she focuses on her internal stimuli than external stimuli. 
D) ​her friends also recommend the hotel.

Question 9

Ramelson Inc.,a footwear and apparel company,features photographs of celebrities wearing Ramelson clothes and shoes.The company launched a new commercial for its new line of football shoes.This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions.In this case,the football stars served as _____.

Accepted Answer

A) ​opinion leaders 
B) aspirational reference groups 
C) nonaspirational reference groups 
D) ​decision makers 
A) ​opinion leaders 
B) aspirational reference groups 
C) nonaspirational reference groups 
D) ​decision makers

Question 10

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

Accepted Answer

A) True 
 B)False

Unlike external stimuli,internal stimuli:

Which of the following is an effect of social influences on consumer buying decisions?

_____ is a process whereby a consumer notices certain stimuli and ignores others.

Discuss the importance of understanding consumer behavior.

_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.

According to Maslow's hierarchy of needs,the most basic human needs are _____.

In the context of individual influences on consumer buying decisions,individual characteristics are generally unstable over the course of one's life.

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 6: Consumer Decision Making

Unlike external stimuli,internal stimuli:

Which of the following is an effect of social influences on consumer buying decisions?

_____ is a process whereby a consumer notices certain stimuli and ignores others.

Discuss the importance of understanding consumer behavior.

_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.

According to Maslow's hierarchy of needs,the most basic human needs are _____.

In the context of individual influences on consumer buying decisions,individual characteristics are generally unstable over the course of one's life.

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters