Question 1

When it comes to marketing and advertising, an attorney may NOT solicit a prospective client ___________. ​

Accepted Answer

A) in person whom he or she does not know 
B) live, or over the phone, whom he or she does not know 
C) in any way if it involves coercion, duress, or harassment 
D) all of the above 
E) none of the above 
A) in person whom he or she does not know 
B) live, or over the phone, whom he or she does not know 
C) in any way if it involves coercion, duress, or harassment 
D) all of the above 
E) none of the above

Question 2

When it comes to marketing, existing clients are _________________. ​

Accepted Answer

A) not that important 
B) valuable, in that they can bring you additional business 
C) valuable, in that they can refers others to your firm 
D) a strain, in that they take up valuable time 
E) b and c 
A) not that important 
B) valuable, in that they can bring you additional business 
C) valuable, in that they can refers others to your firm 
D) a strain, in that they take up valuable time 
E) b and c

Question 3

Marketing and advertising are the same thing. ​

Accepted Answer

A) True 
 B)False

Question 4

The goals of marketing are to ____________________. ​

Accepted Answer

A) increase client loyalty ​ 
B) improve the firm's competitiveness in the marketplace 
C) create goodwill and interest in the firm 
D) create positive name recognition 
E) all of the above 
A) increase client loyalty ​ 
B) improve the firm's competitiveness in the marketplace 
C) create goodwill and interest in the firm 
D) create positive name recognition 
E) all of the above

Question 5

Many law offices, even small ones, hire marketing consultants, advertising agencies, and others to assist them with their legal marketing efforts. ​

Accepted Answer

A) True 
 B)False

Question 6

When it comes to law firm Web sites, ________________. ​

Accepted Answer

A) content is king 
B) graphics are most important ​ 
C) flash presentations are the best 
D) the best site is the one with the most links 
E) none of the above 
A) content is king 
B) graphics are most important ​ 
C) flash presentations are the best 
D) the best site is the one with the most links 
E) none of the above

Question 7

Match between columns
                        Premises: The process of educating consumers on the legal and business activities a firm uses to deliver quality and ethical legal services.

Accepted Answer

The Answer of cross-selling and rainmaking and legal marketing and is...

Question 8

A marketing plan specifies _____________.

Accepted Answer

A) who the target audience is 
B) the goals of the plan ​ 
C) a detailed strategy of the how the goals will be achieved 
D) all of the above 
E) none of the above 
A) who the target audience is 
B) the goals of the plan ​ 
C) a detailed strategy of the how the goals will be achieved 
D) all of the above 
E) none of the above

Question 9

Match between columns
                        Premises: It specifies a target audience the firm is trying to reach, lists the exact goals that the marketing program is to accomplish, and establishes a detailed strategy for how the goals will be achieved.

Accepted Answer

The Answer of marketing plan and cross-selling and legal marketing is...

When it comes to marketing and advertising, an attorney may NOT solicit a prospective client ___________.

When it comes to marketing, existing clients are _________________.

Marketing and advertising are the same thing.

The goals of marketing are to ____________________.

Many law offices, even small ones, hire marketing consultants, advertising agencies, and others to assist them with their legal marketing efforts.

When it comes to law firm Web sites, ________________.

A marketing plan specifies _____________.

The Legal Team Law Practices and Law Firm Governance

Legal Administration and Technology

Ethics and Malpractice

Client Relations and Communication Skills

Legal Fees Timekeeping and Billing

Client Trust Funds and Law Office Accounting

Calendaring Docket Control and Case Management

File and Law Library Management

Filters

Exam 8: Legal Marketing

When it comes to marketing and advertising, an attorney may NOT solicit a prospective client ___________. ​

When it comes to marketing, existing clients are _________________. ​

Marketing and advertising are the same thing. ​

The goals of marketing are to ____________________. ​

Many law offices, even small ones, hire marketing consultants, advertising agencies, and others to assist them with their legal marketing efforts. ​

When it comes to law firm Web sites, ________________. ​

A marketing plan specifies _____________.

The Legal Team Law Practices and Law Firm Governance

Legal Administration and Technology

Ethics and Malpractice

Client Relations and Communication Skills

Legal Fees Timekeeping and Billing

Client Trust Funds and Law Office Accounting

Calendaring Docket Control and Case Management

File and Law Library Management

Filters

When it comes to marketing and advertising, an attorney may NOT solicit a prospective client ___________.

When it comes to marketing, existing clients are _________________.

Marketing and advertising are the same thing.

The goals of marketing are to ____________________.

Many law offices, even small ones, hire marketing consultants, advertising agencies, and others to assist them with their legal marketing efforts.

When it comes to law firm Web sites, ________________.